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LG finally showed us the roll-up TV it’s been teasing for years

Some of the coolest tech at CES isn’t on the show floor for public display, and this year LG has something it is only showing to a select few journalists: A rollable OLED display.

Though videos showing varying iterations of LG’s developing flexible OLED technology have surfaced over the last year or so, this is the first time LG has given journalists an up-close-and-personal demonstration of what can best be described as a rollable window into the future. The prototype display, which is the result of nearly 10 years of development, is now closer than ever to becoming an actual product. And as you can see in the video above, this new technology has the potential to revolutionize TVs, smartphones, and tablets.

The trick, LG tells us, was figuring out how to deposit its organic light emitting diodes on a plastic substrate rather than glass. The display manufacturer actually figured this out a few years ago, and has already implemented it in some phones — the LG G Flex 2, for instance. But these current displays still require the protection of glass. Now LG has a version you can poke and prod to no ill effect, and that means that we could be rolling up our TVs and computer monitors, stuffing them in a backpack, and taking them wherever we please.

Of course LG likely has other big plans for the rollable OLED panel , but they aren’t talking. It’s safe to say, however, that when the tech is implemented into a product bound for store shelves, it will make its debut at CES, and is sure to turn a lot of heads.