Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Samsung accidentally reveals price of its 77-inch QD-OLED TV

Usually, when new TVs are announced at CES, it can take months for companies to reveal pricing and availability. And perhaps Samsung was planning to do just that with its 77-inch S95C, its largest QD-OLED TV to date. But the company seemingly let the cat out of the bag on January 26, by including the new model — and its price — on its U.S. website, according to Sammobile.

The Samsung S95C on display at CES 2023.
Image used with permission by copyright holder

The S95C details are no longer on the website, so Digital Trends can’t verify the information, however, a screenshot taken at the time shows a price of $4499.99, making the larger model $1,500 more expensive than its currently available 65-inch S95B, which sells for $3,000. If this seems like a bigger gap in price than we’re used to for models that exist in both 65- and 77-inch sizes, it could be because the S95C is going to be Samsung’s premium 77-inch QD-OLED, with the planned S90C arriving in a 77-inch size but with fewer features.

Recommended Videos

The S90C will be in most respects, the same as the S95C, but it won’t have the more expensive model’s One Connect box or its OTS Plus sound system. It may also lack the S95C’s peak brightness. At CES, Samsung noted that the S95C will be 30% brighter than the S90C.

Please enable Javascript to view this content

Given these differences, it’s very likely that the 77-inch S90C will get priced consistently with other step-up sizes among OLED TVs, which would put it at around $4,000.

When Samsung and Sony debuted the world’s first QD-OLED models in 2022, they instantly earned our reviewer’s highest praise. However, LG announced that its premium G-Series OLED TVs will come equipped with a new, brighter OLED panel that uses microlens array (MLA) technology. We won’t know until we get one of these new models in for testing whether or not LG has managed to close the brightness gap with QD-OLED while maintaining its excellent picture quality.

Simon Cohen
Simon Cohen is a contributing editor to Digital Trends' Audio/Video section, where he obsesses over the latest wireless…
What is OLED TV? The premium display technology explained
LG G4 OLED

Looking for a new TV? Then there's no doubt you're considering and OLED TV. The class-leading television technology, which stands for Organic Light Emitting Diode, has captured the imaginations of home entertainment enthusiasts worldwide for its stunning picture quality, (nearly) unrivaled black levels, and vibrant colors.

But what is OLED TV? What makes it better (or worse) than other TV technologies out there, such as QLED, mini-LED, or QD-OLED? In our OLED explainer, we'll investigate what OLED TV is, how it works, who makes OLED TVs, and why it might be the right choice for your next television purchase.
Understanding OLED technology
OLED TVs utilize organic compounds in their individual pixels that emit their own light (known as "self-emissive") when an electric current is passed through them. Traditional LED, QLED, or LCD TVs, in contrast, require a backlight to illuminate their pixels on the screen. OLED's ability to control the brightness of individual pixels leads to the superior picture quality OLEDs are known for. We get into that a bot more next.
Key benefits of OLED TVs
LG M3 Wireless OLED Zeke Jones / Digital Trends

Read more
What is QD-OLED? The hybrid TV tech fully explained
Samsung S95D OLED review

What do you get when you cross a QLED TV with an OLED TV? No, this isn’t just the setup to some silly punchline, but an actual TV tech amalgamation that’s called QD-OLED. This acronym decoded stands for “Quantum Dot Light Emitting Diodes,” and it’s the reason QD-OLED TVs have been some of the best TVs money can buy over the last few years.

It’s the kind of picture quality you genuinely have to see to believe. Thanks to the layer of quantum dots built into the self-emissive OLED screen, a QD-OLED is able to deliver a wide color gamut and intense brightness levels, especially when watching HDR movies and shows. But because a QD-OLED doesn’t actually contain any backlighting (like you’d find on a traditional QLED TV), the millions of self-emissive pixels allow the QD-OLED to achieve the kind of inky black levels you’d expect to see on any OLED TV.

Read more
LG rolls out its gamer-friendly M4 wireless OLED TV
LG OLED M4 wireless TV.

LG has announced the latest generation of its wireless OLED TV -- the LG OLED evo M4 (originally announced at CES) -- began its official rollout on July 1.

The new model comes with two big changes that could see it find a home in households where gaming is a big part of the entertainment mix. The first is the addition of 4K video at 144Hz. While that won't mean much to folks who primarily watch movies and TV shows, it's a significant change for gamers who enjoy high-frame-rate titles. With native support for a 144Hz refresh rate, these games are going to look even smoother than they did on the OLED evo M3, which topped out at 4K/120Hz. Just keep in mind that the biggest M4 -- the 97-inch model -- is still limited to 4K/120Hz.

Read more