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AT&T jacks up its old unlimited data plan price by $5 a month

You may not remember a time when AT&T had an unlimited data plan, but it did offer one seven years ago. For those of you AT&T users who had your unlimited plan grandfathered after the company ended it — you’re in for your first price hike, according to 9to5Mac.

Updated on 11-30-2015 by Julian Chokkattu: Added a statement from T-Mobile regarding unlimited plan pricing and corrected the unlimited plan price.

The carrier currently offers those grandfathered into the plan unlimited data for $30 a month. Unfortunately, the price will now go up to $35 a month, which may not seem high, but it’s entirely possible that the company will introduce a new price hike soon after. Nothing else will change, so talk and text costs are still separate from the data fee.

Related: T-Mobile celebrates Black Friday early with 3 months of unlimited LTE for its users

The new price will go into effect in February 2016. Other major carriers have been jacking up prices as well. Most recently, T-Mobile quietly increased its unlimited data price when it announced its Binge On service in early November. Its data plans jumped from $30 to $45, a bigger $15 spike, for new customers. Verizon made a bigger increase and jacked its unlimited data price plan up $20, bringing it up to about $50 per month.

AT&T’s price hike comes after the company said it would throttle unlimited data plans only after customers surpass 22GB per month, a big difference from when the company used to throttle it after a measly 5GB of usage.

Related: You can now use Wi-Fi calling on AT&T

Earlier in the year, the Federal Trade Commision and the FCC alleged that AT&T violated the FTC Act by failing to state its throttling rules in marketing materials and to customers on its grandfathered unlimited data plan, which it did for many years. AT&T said it only throttled the top 5 percent of users, but the FCC and FTC said the company reduced speeds after as little as 2GB of use. The carrier disagreed with any wrongdoing, but was hit with a record-breaking $100-million fine.

AT&T may not be able to throttle your unlimited data early anymore, but it can still charge you a pretty penny for the privilege of limitless data.