
GreatCall's JitterBug phone will target seniors with big buttons and easy-to-read text.
Baby boomers and their parents haven’t been quick to adopt mobile phones, even for use in emergencies. The technology is too complicated for many to learn quickly, and the screens and controls too diminutive for aging or infirm hands.
GreatCall aims to change that with its Jitterbug phones, due out in September 2006 (but available in test markets in the coming months). GreatCall operates as an MVNO (Mobile Virtual Network Operator) using the Sprint network, and, while the Jitterbug phone is built by Samsung, it was designed by GreatCall to appeal to seniors and other markets where traditional mobile phones are too awkward or complicated to be practical. The Jitterbug offers big buttons, easy-to-read text, and simplified, easy-to-use functions, an ear cushion, and an ergonomic shape. Personalized services make it easy for users to retrieve messages, and offers live operators for call-related support.
One Jitterbug phone (the Jitterbug Dial) offers a traditional 12-key button set for dialing, but another model (the JitterBug Onetouch) sports three oversized buttons for users who primarily want a cell phone for emergency purposes, such as elderly or disabled users who need to be able to summon assistance with the push of a single button. One button dials 911, one summons live-operator call assistance, and the third can be programmed for any service the user wants, such as an emergency number, a towing service reception at an assisted living facility, or a loved one.
Pricing details on the Jitterbug phones and GreatCall service haven’t been announced, but the JItterbug was named the 3rd place winner of the Wireless Emerging Technologies Award in the hardware/mobile category at the CTIA conference in Las Vegas.
















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RSSInstead of buying Jitterbug, I ended up buying Just5 phone. I was really confident when I bought this phone because the reviews that talk about it are all constructive, including the comments. Until now my father is still using the phone and we never encountered any hassle in using it. All of its cited promises are fulfilled. It has 100 minutes of talk time and its battery can last until six days when not in standby mode. So the security of my father in times of emergency is assured.
This time, I believe I’m credible enough to influence other people to opt for Just5 phone instead of Jitterbug if what they are looking for is a cell phone for seniors. I’m confident that they will never regret it.
I work at The Villages in Lady Lake, Florida. The Villages is a retirement comnnmunity of extremely active senior citizens. We publish a seven day a week newspaper named The Daily Sun. We also publish a glossy magazine and a coupon magazine.
I know the "Jitterbut" phone would be easily accepted and needed. Please respond with an email and I will email you more information about "The Villages". I can be reached at 352 753-1119 x7944
The company never advised me of voice mail message. When I called to access voice mail....they told me nothing was there.....then 4-5 days later, I would get a message advising me of a message. That message was a week old.
When I called about the problem, I was told "oh no that's not possible, try again" So I did and the same thing happened.
The company's customer service is non existent....the people manning the phones are dumber than the callers....
They are no help....worthless and are preying on old folks that they thing are stupid....
Do not waste your time or money.
I am 56 and I work on computers for a living and I hate the new cell phones---the color LCDs are awful to see and my Mother who is 77 today cannot see to use the features on the Motorola V265 that she now carries.
I am looking for one of these phones now---the Dial type.
Thanks for the chance to comment.