Shazam’s digital recognition now found in a Target ad in Vogue

By Lulu Chang August 10, 2015

shazam digital recognition new target ads apple watch vogue ad 6109 — Malarie Gokey/Digital Trends

Shazam and Target are going high fashion in Vogue. Thanks to the software’s new digital recognition feature, Vogue readers who like what they see in a Target ad can go straight to the source, taking the print magazine into the digital realm. By using Shazam, potential consumers simply scan the images (much like they would a QR code), whereupon they’re immediately transported into a mobile shopping experience, rendering the otherwise tedious task of separately finding and visiting a website all but obsolete. As Todd Waterbury, the chief creative officer of Target told The New York Times, “The ability to be one click away from a product that we sell is essential. We’re always looking for ways to complete that experience in the easiest way possible.”

Nearly 100 products from the retail giant will appear in the September issue of the iconic fashion publication, and around 30 of them will be instantly available to readers by way of the Shazam-enabled “shop now” button. By putting buyers in direct contact with potential goods “as quickly as possible,” both Target and Vogue are looking to capitalize on the instant gratification component of online shopping that has recently swept the tech industry, with companies like Google and Facebook enabling their sites with “buy now” functions.

Target and Vogue certainly aren’t the first to jump on the new Shazam digital recognition train. In fact, both Levi’s and the Walt Disney Company have already run advertisements that leverage this recently released feature, which first debuted in May. Indeed, the promise of a “custom mobile experiences including interactive content, special offers, and ability to purchase items or share them with others” has been wildly beguiling for several of Shazam’s partners, including HarperCollins Publishers, Esquire, and Merchbar.

So if you find yourself admiring the quirky Target ads in the glossy pages of Vogue in the coming months, don’t forget to whip out your phone and see just how much that bauble will set you back. After all, the easier it is to buy, the more you’ll indulge, right?

Editors' Recommendations

Topics

Former Digital Trends Contributor

Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…

Mobile

Best Fitbit deals: Save on Versa 4, Charge 6, and Sense 2

The Fitbit Sense 2 in moss.

One of the best fitness trackers is a great way to up your workout, though they can get expensive. Even with the current Apple deals, Apple Watch deals, and Samsung Galaxy Watch deals things can get a little expensive. Fitbit is a good fitness tracker brand to turn to if you’re looking for affordability. It has a great lineup of options, and Fitbit watches are almost always seeing a deal. In fact, right now Fitbit deals make for some of the best smartwatch deals you can shop. Below you’ll find what we feel are the best Fitbit deals to shop right now. There are several models to choose from for some savings, as well as a great deal on the Fitbit Charge 4.
Today's best Fitbit deal
Fitbit Charge 4 -- $125, was $150

While there are newer Fitbit Charge models on the market that include both the Fitbit Charge 5 and the Fitbit Charge 6, the Fitbit Charge 4 still has a lot to offer. It has all sorts of fitness and activity tracking capabilities. It can measure your resting heart rate and calorie burn throughout the day, as well as your SpO2 nightly average. The Charge 4 also uses built-in GPS to see your pace and distance during outdoor runs, rides, hikes, and other activities. You can head out for a long hike with this smartwatch, as the Charge 5 can last up to seven days on a single battery charge, and up to five hours when GPS is being used.

Mobile

Best Samsung deals: The Galaxy S24 Ultra is up to $750 off

Best Android Phone 2022 Galaxy S22 Ultra in hand with S Pen feat image.

Whether you’re looking to shop TV deals, phone deals, smartwatch deals, and even tablet deals, Samsung almost always has something we could direct your attention toward. It’s regularly regarded as one of the top electronics brands, and almost always places among the best TV brands. There are a lot of Samsung deals worth shopping right now, and they cross the full spectrum of tech. We’ve done some of the heavy lifting for you and have rounded up what we feel are the best Samsung deals to shop right now. You’ll find a little bit of everything with these deals, so read onward for more details.
Samsung Galaxy Watch 4 — $150, was $200

On the surface, the Samsung Galaxy Watch 4 may look like a watch with a cool digital screen. And, of course, that'd be quite nice. But it turns out to be more of a wearable health monitor, giving you access to info on your overall fitness, running capabilities, and sleep cycles. Our Samsung Galaxy Watch 4 review compliments it for its seamless pairing with Samsung devices and its compatibility with small wrists. As you're sure to be adventuring, running, and exploring with this watch, be sure to grab one of the best Samsung Galaxy Watch 4 screen protectors to preserve its longevity.

Mobile

Galaxy AI is coming to more Samsung phones very soon

A person using the Generative AI wallpapers on the Samsung Galaxy S24 Ultra.

Samsung is bringing its Galaxy AI technology to more Galaxy smartphones and tablets. This comes just months after the software was revealed with the Galaxy S24 series.

Samsung has begun rolling out Galaxy AI features to anyone with a Galaxy S22 series phone, Galaxy Z Fold 4, or Galaxy Z Flip 4. You will soon be able to download One UI 6.1 to get all of the benefits of Galaxy AI. The update appears to be rolling out in Korea now, suggesting it should hit U.S. devices very soon.