Last year saw a good many video-based social media apps fighting for recognition, with 2014 likely to proceed in a similar fashion.
Already out the blocks is video messaging app Wordeo, the creation of two former employees of Apple and the BBC.
The free app essentially zones in on key words in your text, pulls matching video clips from Getty Image’s enormous library of professional content, and throws them together with a soundtrack to create your all-singing all-dancing video message. It was designed “to be as quick and easy as sending a tweet”, with the team behind it claiming it takes no more than 30 seconds to compose and share a message.
Once created, you can preview your message before sending it to your Wordeo feed, posting it on Facebook or Twitter, or mailing it to a friend. If you don’t like what the app comes up with, a few simple swipes allow you to alter the font, change the music and even choose from other clips. On top of that, you can add your own videos if you’ve got something on your handset better than what the app’s offering.
To get a clearer idea of what the app’s about, check out a sample Wordeo message in the video below.
The folks behind London-based Wordeo include CEO David Bailey, who used to be director of worldwide retail development at Apple, and partner Bob Johnson, who had a role in helping to build the BBC’s popular streaming TV and radio platform iPlayer.
The app is available now in the UK iTunes store (it should show up in the US store and others some time Tuesday) and is compatible with iPhone and iPod Touch devices running iOS 6 or 7. An Android version is “coming soon”, with those interested able to sign up at Wordeo’s website for updates.