Skip to main content

Microsoft to end free Windows 10 upgrades – this time for good

free windows 10 upgrade
Image used with permission by copyright holder
As part of its goal to get Windows 10 onto people’s computers, Microsoft offered free upgrades to the new version of its operating system for years. To be specific, it was the company’s goal to hit the billion-device milestone in a few years after the launch of the new operating system. Giving free upgrades was Microsoft’s golden ticket to hit that number.

In other words, the free Windows 10 upgrades program always had an expiration date — and now Microsoft is ending the program without reservation. The program officially closed for most people in July but included an exception for those who have needs requiring “assistive technologies.” The exception was for those who used accessories such as Braille screens, screen readers, or magnifiers.

Microsoft’s messaging concerning the issue has been unclear, but it looks like it is finally been settled. As noticed by ZDnet, the assistive technologies loophole will be closed on December 31. The news was quietly tweeted by the Microsoft Accessibility Twitter account in October:

How well has Microsoft done at getting people to upgrade to Windows 10? The numbers change depending on who you ask, but StatCounter reports that Windows 10 still has not eclipsed Windows 7 in terms of percentages. Unlike other companies, Microsoft is known for having a massive base of legacy users who are perfectly happy using Windows 7 or Windows 8. As hard as it is to believe, StatCounter says that 3.89 percent of Windows users still have Windows XP installed on their machines.

Microsoft executives admitted last year that the ambitious Windows 10 goal wasn’t going to be met: “We’re pleased with our progress to date, but due to the focusing of our phone hardware business, it will take longer than FY18 for us to reach our goal of 1 billion monthly active devices.”

The program’s closure marks the end of Microsoft’s active campaign to get people upgraded from Windows 7 and Windows 8. From here on out, Microsoft will have to rely on new device purchases to increase that number.

Editors' Recommendations

Luke Larsen
Senior Editor, Computing
Luke Larsen is the Senior editor of computing, managing all content covering laptops, monitors, PC hardware, Macs, and more.
Windows 11 tips and tricks: 8 hidden settings you need to try
Windows 11 on a tablet.

Windows 11 has been around for quite a while now. The operating system isn't as new as when it first came out in 2021, but many people are still updating it for the first time from Windows 10. Yet whether you're new to Windows 11 or have been using it since launch, there are a few things that you still might want to tweak to get a better experience. Microsoft doesn't have all these settings upfront, but we're here to surface them for you.
Move the Taskbar and Start Menu to the left

One of the biggest differences between Windows 10 and Windows 11 is the location of the Taskbar and Start Menu. On Windows 10, the Taskbar and Start Menu are positioned to the left of the screen. Windows 11, though, changes that by moving both to the center. If this annoys you, then you can easily change it back.

Read more
Microsoft finds a sneaky way to slip more ads into Windows
The new windows 11 start menu.

Microsoft is currently testing a new way to showcase ads on the Windows 11 Start Menu, and it's meant to encourage users to download more applications.

The brand has used the top of the Windows start menu as an area to showcase general ads in the past, and it was not well-received by system users. However, it is now experimenting with putting what it calls “app promotions” at the bottom of the start menu area, according to Windows Central.

Read more
Microsoft announces a new threat to push people to Windows 11
Windows 11 and Windows 10 operating system logos are displayed on laptop screens.

Microsoft is sharing more details of its plans to transition customers still using Windows 10 from a free offering to a paid structure if they wish to continue receiving security updates.

The company is phasing out the legacy operating system, which will reach its end-of-life support on October 14, 2025. After this, Microsoft will begin charging enterprise users a monthly fee for Extended Security Updates (ESU). Businesses must purchase an ESU license for all Windows 10 devices in order to maintain security support beyond the cutoff date.

Read more