Skip to main content

Google is helping protect the Internet with Project Shield

google project shield screen shot 2016 02 25 at 11 47 27 am
Image used with permission by copyright holder
Before you can take over the world, you have to save it — and that’s precisely what Google is now aiming to do with Project Shield. The commendable initiative, which was first launched in 2013, is a free service that employs Google’s technology to guard sites, particularly those concerned with news and free expression, from denial of service attacks (DDoS). In a blog post published on Thursday, Jared Cohen, president of Jigsaw and adviser to Alphabet Inc.’s executive chairman, announced the expansion of the program, which he noted would give “tens of thousands of news sites … access to Project Shield,” including “even the smallest independent news organizations.”

For the last few years, Project Shield has existed in a testing capacity, focusing especially on news sites that are frequently the targets of DDoS attacks as a sort of censorship tool. As Cohen writes in his blog post, “The Web is an increasingly critical tool for news organizations … Often it’s the primary distribution channel for critical, investigative work that shines a light into the darkest corners of society and the economy — the kind of reporting that exposes wrongdoing, causes upset and brings about change.” And as the number of these smaller, independent news organizations grow, so too have the frequency of attacks that have attempted to silence them.

So as of February 25, any and all independent news sites will be able to apply to Project Shield — preference will be given to smaller outlets, as they often lack the resources to sufficiently guard against such malicious attempts themselves. “Just about anyone who’s published anything interesting has come under an attack at some point,” Project Shield team leader George Conard told Wired. “The smaller and more independent voices often don’t have the resources, whether technical or financial, to really put good protections in place … That’s where we come into the picture.”

Once an outlet joins Project Shield, it’s able to change its domain name configuration so that visitors are redirected to a Google server, which in turn acts as a sort of “reverse proxy” that can “filter out malicious traffic and cache some elements of the site to lighten the load on the website’s own computers,” Wired explains.

This, Google hopes, will help protect journalism, and ultimately improve upon “the health of the Internet by mitigating against a significant threat for publishers and people who want to publish content that some might find inconvenient.”

“A free and open Internet depends on protecting the free flow of information — starting with the news,” Cohen concludes.

Editors' Recommendations

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
Reddit seals $60M deal with Google to boost AI tools, report claims
The Reddit logo.

Google has struck a deal worth $60 million that will allow it to use Reddit content to train its generative-AI models, Reuters reported on Thursday, citing three people familiar with the matter.

The claim follows a Bloomberg report earlier in the week that said Reddit had inked such a deal, though at the time, the name of the other party remained unclear.

Read more
Google may build Gemini AI directly into Chrome
The Google Gemini AI logo.

Google is now fleshing out its newly unified Gemini AI system in its browser with its first attempt at implementing Chat with Gemini into the Chrome Omnibox.

This latest effort will update Google Chrome with a Chat with Gemini shortcut in the Chrome Omnibox, allowing users to access the AI chatbot feature without having to go to the Gemini website, according to WindowsReport. The Omnibox serves as an address bar and search bar, and it adds multiple other tasks to a browser. Now with a simple @ prompt, you can also access Google's AI chatbot to answer questions, create images, and generate summaries, among other tasks.

Read more
Google One AI Premium: what is it, and how much does it cost?
Google Gemini app on Android.

Google is introducing a new AI-enabled tier of Google One, shortly after announcing a rebrand of its Bard AI chatbot.

The chatbot is now called Gemini, following the sequence of its base large language model (LLM). Google has also recently announced several other service updates, including Gemini Advanced, a paid tier of Gemini based on the new Ultra 1.0 language model.

Read more