Skip to main content

Bye-bye Marvel? Hulu’s new live TV service has Disney CEO rethinking Netflix deals

disney ceo bob iger positive on hulu live tv walt
Flickr/Thomas Hawk
Earlier this month, both Hulu and YouTube announced plans within days of each other to launch live-streaming internet TV services in 2017. While this might have seemed an odd move for YouTube, it almost seemed a given for Hulu, given that three of the companies expected to be licensing content to the new service — Walt Disney Co., 21st Century Fox, and Comcast’s NBCUniversal — are also co-owners of the streamer.

Apparently being a co-owner of Hulu isn’t without its privileges, as Disney chairman and CEO Bob Iger said at the MoffettNathanson Media and Communications Summit on Wednesday that Disney has already had a first look at the upcoming service, as reported by Variety. Details were scarce, but Iger did say that the user interface for the new service, which is now expected to cost $30 per month as opposed to the originally reported $40, was “tremendous.”

Iger generally seemed positive about all aspects of Hulu’s upcoming pay-TV service, saying that it “will keep legacy distributors more honest.” This doesn’t only relate to the deals distributors make with companies like Disney and others, but also keeping their user interfaces up to date and competitive with future offerings from newer competitors. Iger also said that, as far as Disney is concerned, new providers are “basically more mouths to feed” for the company’s programming.

This leaves the lingering question of whether Disney will continue to provide content to Netflix, Amazon and others, when it could instead opt for a company it has a stake in. The latter could mean a serious blow for Netflix, which licenses a huge swath series from Disney’s Marvel properties, including current series like Daredevil and Jessica Jones and future series like Luke Cage and Iron Fist, but also is the exclusive U.S. licensee of future properties in Disney’s new Star Wars universe.

Iger said that for the short-term, Disney will continue to license its shows and movies to third parties, adding that whether or not the company would continue to do so in the longer term was unclear.

Iger also addressed concerns over ESPN’s decline in subscriber numbers by pointing to the future. “In the United States today, you can’t launch a new multichannel bundle successfully without ESPN,” he said, specifically pointing to Sony’s PlayStation Vue service, adding that the service’s subscriber numbers “have gone up significantly” since adding ESPN to its core Slim bundle.

While Iger was positive, his remarks followed the second fiscal quarter in 2016 in which Disney’s earnings didn’t live up to Wall Street expectations. “We don’t stop, we don’t pause, it doesn’t cause us to do anything different,” he said, adding that “If you’re running a company like this, you can’t possibly run it with a great focus on quarterly results.”

Editors' Recommendations

Kris Wouk
Former Digital Trends Contributor
Kris Wouk is a tech writer, gadget reviewer, blogger, and whatever it's called when someone makes videos for the web. In his…
Bob Iger steps down as Disney CEO, and a new Bob stepped up
disney ceo bob iger positive on hulu live tv walt

Bob Iger will step down from his position as CEO of Disney immediately, the company announced Tuesday, capping off 15 years of leading the growth of the company into an entertainment behemoth behind the world's most important pieces of pop culture.

He'll be replaced by Bob Chapek, who was previously chairman of Disney Parks, Experiences, and Products. The changes in the company's executive structure are effective immediately. 

Read more
5 great Netflix shows you need to watch for the spring
Nicola Coughlan and Luke Newton as Penelope and Colin at a party looking in the same direction in Bridgerton season 3.

There are many great shows on Netflix, to the point where it seems like there's one for every occasion. Whether you're looking for a hilarious comedy, an intense drama, a shocking thriller, or even mind-bending sci-fi, Netflix has you covered with an ample library of both original and acquired content.

We're one month away from the beginning of summer, meaning we should enjoy the last days of spring while we can. Luckily, Netflix has more than enough great shows to enjoy the last stretch of the season. Steamy period dramas, animated epic adventures, and romantic yet heartbreaking romances are just a few of the best shows on Netflix this spring, and you're really missing out by not watching them.
Bridgerton (2020-present)

Read more
Everything you need to know about Yellowstone season 6
The cast of Yellowstone.

Since its premiere in 2018, Yellowstone has been a breakout hit for The Paramount Network and one of the most popular shows on TV. Taylor Sheridan's modern Western also revitalized Kevin Costner's career by placing him in the lead as John Dutton, the patriarch of the Dutton family, who own the Yellowstone Dutton Ranch, one of the largest ranches in Montana.

The fifth season of Yellowstone premiered in 2022, but the future of the series and the franchise were called into question when reports emerged that Costner was leaving the show and Paramount Network had already ordered a sequel series that will continue without Costner's involvement. To bring everyone up to speed, here's everything you need to know about the future of Yellowstone.
Will there be a sixth season of Yellowstone?
Sort of, but not something labeled as Yellowstone season 6. The six remaining episodes of Yellowstone are still technically part of the fifth season, or season 5B, as Paramount has called it. But at the same time that Paramount confirmed the end of Yellowstone, the studio also announced that a contemporary spinoff is on the way that will feature many of the show's current cast members.

Read more