Google acquires panorama startup to give Street View a boost

google acquires panorama startup to give street view a boost digisfera
Google published its first Street View imagery back in 2007, giving users the chance to enjoy 360-degree views of places almost as if they were there. For the Street View team that hit the first road with the first camera-equipped car eight years ago, the idea of gathering street-level imagery for great swathes of the planet must have seemed as fanciful as it was daunting.

But progress has been swift, with the ambitious crew behind the tool also going off-road to broaden the range of its content, taking armchair travelers to locations as diverse as the top of Japan’s highest mountain to the inside of the world’s largest passenger jet.

Clearly as keen as ever to explore new ways of beefing up the service, Google has just announced it’s acquired Digisfera, a Portuguese startup that specializes in panoramic images. The value of the deal hasn’t been revealed.

Four-year-old Digisfera says its work focuses mainly on “photography, design, and development services for projects involving 360-degree images.” As noted by VentureBeat, which first reported news of Google’s latest acquisition, the startup’s past work includes huge zoomable images of President Obama’s 2013 inauguration, as well as a notable image from the Maracanã Stadium in Rio de Janeiro captured during the 2014 World Cup in Brazil.

The deal means Digisfera is set to discontinue its PanoTag image-tagging tool, though Marzipano, another of its offerings and one that processes and exports panoramas as 360-degree  images for viewing in a browser, will become open source in the coming weeks, move the company says it hopes will benefit the panographic photography community.

Digisfera said on its website it was “excited to join the Street View team at Google to continue building great experiences using 360-degree photography.” We’re certainly curious to see how Street View incorporates Digisfera’s technology into its 360-degree mapping tool, and hopefully won’t have to wait too long to see the early results of the Mountain View company’s most recent purchase.


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