Skip to main content

Snap public IPO finally gives insight into Snapchat’s financials and user numbers

Snap Inc., the maker of visual messaging app Snapchat, has released its initial public offering (IPO) filing through the Securities and Exchange Commission. The document finally offers an insight into the workings of one of the most secretive tech companies.

Just over five years since its launch, the Snapchat app reached 158 million global daily active users as of December 31, 2016, a year-over-year growth of 48 percent. The majority of that figure is made up of North American users, which totaled 68 million in its fourth quarter 2016, an increase of 40 percent over the previous year. Europe is Snapchat’s second biggest region with 52 million users, and in the rest of the world the app has amassed 39 million users — although that figure was stagnant in its most recent quarter.

Recommended Videos

Snap has refrained from providing monthly active users (MAUs) in its filing. This could be because it does not want to attract unfavorable comparisons with bigger rivals Facebook (1.86 billion MAUs) and Instagram (600 million MAUs).

Image used with permission by copyright holder

On average, Snapchatters share more than 2.5 billion snaps per day and visit the app around 18 times daily, spending 25 to 30 minutes on the app. In comparison, Facebook announced in April that users spend over 50 minutes across its suite of apps (including its flagship social network, Messenger, and Instagram — but not WhatsApp), which have an accumulative user base of almost 3.5 billion members. One thing is clear: Snapchat boasts an engaged fan base.

In terms of total revenue, Snap Inc. lists $404.5 million in 2016, up by over 600 percent from $58 million a year earlier. The company earned a net loss of $514.6 million last year.

“We have incurred operating losses in the past, expect to incur operating losses in the future, and may never achieve or maintain profitability,” it said in the filing.

The worrying revelation has already seen analysts compare the company to another platform that struggled to build upon the hype generated by its IPO, namely Twitter. “To me, Snap is Twitter 2.0 — a company with a good growth rate that is losing a ton of cash, coupled with a massive valuation,” Brian Hamilton, co-founder of private company analysis firm Sageworks, told CNN.

The vast majority of Snap’s revenue ($400 million) came from advertising, including its skippable, full-screen Snap ads and sponsored creative tools (sponsored lenses and geofilters).

Further breaking down its revenue, Snapchat earns on average a dollar from each of its 158 million global users. In its fourth quarter, Snapchat earned an average revenue of $2.15 per North American user — comparatively, its earnings from European users ($0.28) and the rest of the world ($0.15) during the same period didn’t even come close.

As its filing proves, the previous year was a huge period in Snap’s growth. In terms of product innovation it released over a dozen updates to its Snapchat app, including group chat, voice and video calling, Bitmoji, and Memories, among others.

Snap’s first hardware device, dubbed “Spectacles” Image used with permission by copyright holder

In September, Snap unveiled its first-ever hardware device in the form of its snap-recording sunglasses: Spectacles. At the same time, it began branding itself as a “camera company” focused on “reinventing the camera.”

Snap also aggressively expanded its workforce in 2016, opening new offices in London, Los Angeles, and China (despite being banned in the country). By the end of 2016, Snap employed 1,859 staff members.

Snap is still expected to go public in March, with a valuation estimated between $25-$30 billion, making it the highest U.S. tech IPO since Chinese e-commerce giant Alibaba Group Holding Ltd. debuted at $168 billion in 2014.

The company, co-founded in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown, hopes to raise $3 billion from the nonvoting shares it is offering as part of its IPO. It fittingly chose “SNAP” as its NYSE ticker symbol.

Saqib Shah
Former Digital Trends Contributor
Saqib Shah is a Twitter addict and film fan with an obsessive interest in pop culture trends. In his spare time he can be…
What is Microsoft Teams? How to use the collaboration app
A close-up of someone using Microsoft Teams on a laptop for a videoconference.

Online team collaboration is the new norm as companies spread their workforce across the globe. Gone are the days of primarily relying on group emails, as teams can now work together in real time using an instant chat-style interface, no matter where they are.

Using Microsoft Teams affords video conferencing, real-time discussions, document sharing and editing, and more for companies and corporations. It's one of many collaboration tools designed to bring company workers together in an online space. It’s not designed for communicating with family and friends, but for colleagues and clients.

Read more
How to create a new team in Microsoft Teams
Example of Teams chat.

Few communication applications are as versatile as Microsoft Teams. Along with allowing you to send quick messages to teammates or launch a video chat, the software is fully integrated with Office 365 so you can optimize its performance. If you know how to use Microsoft Teams, you'll know that one of its most useful features is the ability to create a new team.

Knowing how to make a new team and how to properly organize teams makes it easy for a company to enhance productivity and streamline communication. When used effectively, Microsoft Teams is useful for both in-office and remote workers, ensuring everyone stays on the same page regardless of location.

Read more
How much is Microsoft Office?

The Microsoft Office app on PC.

Microsoft Office, or Microsoft 365 as it's known today, is the full suite of Microsoft work-related applications. It includes iconic programs like Word, Excel, PowerPoint, and Outlook, as well as more modern additions like Teams and OneDrive. You can use a number of these for free in their web versions, or you can pay a monthly subscription to use their downloaded, local versions.

There is no single price for Microsoft 365, as it's only available on the software as a service (SAAS) model, but the monthly cost differs depending on whether you're a home user or business user, and whether you're looking to subscribe for just yourself, or an entire team.

Read more