Ferrari’s new virtual showroom brings real-time car customization to new buyers

Buying a brand new Ferrari is (we’re sure) a very easy and exciting experience. But now putting together your Ferrari of choice has been made even easier thanks to an introduction of augmented reality to the showroom.

A new app developed by ZSPACE for Ferrari Australasia blends the showroom with all of the available options for the exotic automaker’s top vehicles. Downloaded onto a tablet, the program uses the device’s camera and recognizes the shape of the physical car of choice in the showroom. It will then render a real-time 3D model on top of it where all the available paint colors and options can be viewed and configured.

Ferrari Virtual Showroom App

Beyond picking brake kits and wheel options, the app allows users to delve deeper into the mechanics of the Ferrari they’re looking at. Certain components like the engine and wheels can be expanded into an exploded view, showing all the hardware packed into the vehicle and how it all works together.

As of now, the app works with the Ferrari California, F12 Berlinetta, and the FF. What makes this great on the customer side of things, apart from the on-the-fly customization, is that it lets them see what they’re getting in the virtual metal without the dealership having to keep a massive inventory on hand to trot out. Keeping things smaller and less expensive means more boutique-like dealerships could pop up easier than before, and who said having more Ferrari’s around was a bad thing?

Ferrari Virtual Showroom App

It also means Ferrari dealerships in spots that couldn’t normally accommodate a big luxurious show room, so maybe Ferrari can open up a showcase in a high-end shopping center to generate buzz in-between Tory Burch shopping binges.

The virtual showroom app will debut first in Australia and New Zealand, with the tech coming to the U.S. later this year.

Product Review

What do you do with 187 megapixels? The Lumix S1R is glorious overkill

The Lumix S1R is one of the most capable cameras ever made, from its robust build to extensive feature set. But its key feature, a 187MP high resolution mode, is something few customers will have use for.
Smart Home

Postmates now offers a way to get free delivery on meal orders

Postmates is offering customers the chance to order meals with free delivery. But you'll have to be cool with the idea of waiting a little longer, as the delivery driver will be carrying other meals for different customers.
Cars

Tesla lets you skip the dealership, order a car from the comfort of your couch

Tesla has always bypassed traditional dealerships, and it has now adopted an online-only sales model that lets customers configure and order their car without leaving their couch. Here's what you need to know.
Movies & TV

Best new podcasts

Feel like you’re drowning in podcasts? In this weekly series we’ll help you pick out the best from the rest of the new and returning shows. This week’s picks include a culture clash and a death sentence.
Cars

2020 Mercedes-Benz GLC coupe gets a tech upgrade, keeps quirky styling

The 2020 Mercedes-Benz GLC coupe debuts at the 2019 New York Auto Show with an upgraded infotainment system that incorporates Mercedes' digital assistant. The SUV launches later this year with turbocharged four-cylinder power.
Cars

This modified Land Rover Discovery is heading to Africa to help fight malaria

A Land Rover Discovery will be used by the Mobile Malaria Project for a 3,900-mile trek across Africa to study malaria. The SUV is equipped with a mobile gene-sequencing laboratory, as well as everything necessary for serious off-roading.
Product Review

The Ferrari Portofino is the super stallion you’ll want to drive every day

With the introduction of the Portofino, Ferrari addresses the California T’s stylistic shortcomings while improving comfort, convenience, and performance. There’s little “entry-level” about this super stallion.
Cars

Volvo wants to use speed limiters, in-car cameras, and data to reduce crashes

Volvo believes new tech is the best way to improve car safety. The Swedish automaker will let owners set speed limits when loaning out their cars, install cameras to monitor drivers, and use data to design better safety features.
Cars

BMW 2 Series Gran Coupe teased way ahead of its November debut

The BMW 2 Series Gran Coupe is coming to the United States, eventually. The new compact BMW won't be unveiled until the 2019 Los Angeles Auto Show in November. The Gran Coupe will be based on a front-wheel drive platform.
Cars

Autonomous shuttle rides coming to New York City via Optimus Ride

Workers at the Brooklyn Navy Yard in NY City will soon be able to make their way around the 300-acre industrial park in Optimus Ride's self-driving shuttles. The tech startup says it's the first trial of its kind in the state.
Cars

Renault-Nissan-Mitsubishi group uses Microsoft cloud platform for connected cars

The Renault-Nissan-Mitsubishi Alliance is launching a new cloud platform for its cars. Based on Microsoft Azure, the Alliance Intelligent Cloud will enable features like connected services and over-the-air updates.
Cars

The 2019 Toyota C-HR gains a popular tech feature as its price comes down

Toyota has updated the C-HR, its entry-level crossover, by adding an entry-level trim level to the lineup. Every model regardless of price also comes standard with an 8.0-inch touchscreen compatible with Apple CarPlay.
Product Review

2019 Volkswagen Jetta offers German refinement and tech at an affordable price

With enough tech to make villains jealous, the Volkswagen Jetta punches above its class as a forward-thinking sedan. Spacious, comfortable, and efficient, the Jetta is a refined offering. German refinement comes with a serious attitude.
Cars

The 2020 Porsche Cayenne Coupe is an exercise in form-over-function design

Porsche expanded its lineup of SUVs with a swoopier evolution of the Cayenne named Cayenne Coupe. Don't let the name fool you: it still has four doors. It stands out with a fastback-like roofline that's lower than the Cayenne's.