Skip to main content

Lexus floats a new brand idea, the high-performance Lexus Sports Yacht

What is it with big-name carmakers and luxury sports yachts? Mercedes-Benz, Aston Martin, and Bugatti have all launched or shown concepts of yachts that are slick, fast, and expensive. Now we can add Lexus to the gang with the Lexus Sports Yacht, which was recently introduced at the Miami International Boat Show.

Toyota Motor Corporation has built sport utility yachts under the greater corporate wing since 1997, but the brand is Ponam, not Toyota, and it is sold only in Japan. Toyota president Akio Toyoda, described as a “master driver” in a corporate release, is responsible for the nautical Lexus. Toyoda was inspired when testing a Ponam model that it was time to design a premium performance yacht under the Lexus brand to represent the Lexus lifestyle internationally.

Recommended Videos

The 42-foot Lexus Sports Yacht is constructed of carbon-fiber reinforced plastic (CRFP), a material used in race cars and supercars. The stepped hull design that reduces drag and improves handling weighs 2,200 pounds less than a conventional hull made from fiberglass reinforced plastic on similar-sized yachts. Like the Ponam yachts, which use Toyota engines, the Sports Yacht uses homegrown power plants. In this case, the power comes from two Lexus V8 race car engines that produce a combined 885 horsepower. Top speed for the Sports Yacht is 43 knots or 49 miles per hour, according to CNN Money.

The yacht is designed for recreational touring with up to eight passengers. It has no staterooms or other sleeping quarters, but it does have a small galley and a shower.

There are no current plans to take the Lexus Sports Yacht beyond the concept stage at this time, according to the corporate statement. It could be Lexus wants to test the market for a luxury performance yacht in the U.S. It also serves as a message that Lexus can make impressive performance craft for the water. If Toyota decides not to go forward in the international yacht market, taking the concept out for a day could be a fun perk for high-performing executives.

Bruce Brown
Bruce Brown Contributing Editor   As a Contributing Editor to the Auto teams at Digital Trends and TheManual.com, Bruce…
Is a Jeep Cherokee replacement slated for 2025?
Jeep Cherokee

Jeep is remaining somewhat mysterious about the name of a new hybrid SUV slated to be part of the brand’s lineup in 2025.
Speaking at the Los Angeles Auto Show recently, Jeep CEO Antonio Filosa would only say that a new compact SUV with a hybrid powertrain was indeed on the way, according to Automotive News.
Filosa had already confirmed last spring that a new “mainstream” large SUV would soon be launched by Jeep, adding that we "could probably guess what it will be called." His comments had sparked speculation that the Cherokee brand name would be back.
While the brand name has existed since 1974, the Cherokee Nation in the U.S. had officially asked Jeep to stop using its name in 2021.
Early last year, Jeep quietly discontinued the model, which was one of its most iconic SUVs of the past 50 years.
The reason? Besides slumping sales, Jeep at the time cited the confluence of market dynamics, consumer preferences, and strategic brand realignment.
The Cherokee was viewed as a classic four-door SUV, known both for its reliability and its ability to suit both off-road and urban environments.
But with time, “consumer preferences have significantly shifted towards larger SUVs equipped with the latest technology and enhanced safety features,” Jeep said at the time. “This trend is accompanied by an increasing demand for environmentally friendly vehicles, steering the market towards hybrid and electric models.”
While no one knows for sure what the new SUV hybrid will be called, Jeep's parent company, Stellantis, is certainly doing everything it can to steer all its brands in the hybrid and electric direction.

Stellantis recently launched a new platform called STLA Frame that’s made for full-size trucks and SUVs. The platform is designed to deliver a driving range of up to 690 miles for extended-range electric vehicles (EREVs) and 500 miles for battery electric vehicles (BEVs).

Read more
These EVs come with the best free charging deals
Electrify America charging stations

EV charging is getting more accessible and faster, but it's still not quite as convenient as filling up at a gas station. For some, however, paying a substantially lower cost would make the waiting worth it, and many EV manufacturers make the cost cuts even more enticing by bundling in discounted or free charging at one of the larger charging networks.

This has been a practice for some time now -- and Tesla actually kicked it off with free Supercharger access. The concept is basically that when you buy your EV, you'll get a free subscription or free access to a network like Electrify America or EVgo. Essentially, this means that you can fast charge your electric vehicle at a DC fast charging station at no cost.

Read more
Teslas likely won’t get California’s new EV tax rebate
teslas likely wont get californias new ev tax rebate ap newsom 092320 01 1

California seems eager to reassert itself, not only as one of the largest economies in the world, but one where EVs will continue to thrive.

Governor Gavin Newsom has announced California will seek to revive state-tax rebates for electric vehicles should the incoming Trump administration carry out its plans to end the existing $7,500 federal incentive on EVs.

Read more