iPad Pro is for those who consume content rather than create it, says Apple VP

apple leaders talk ipad pro color lineup  can
As Apple confirmed earlier today, the iPad Pro, complete with its powerful new A9X chip, is bound to hit stores later this week, starting on the pricier end at $799. Though Apple would never mention it outright, it’s designed to compete with Microsoft’s chronically successful Surface Pro lineup, which began to find its audience back in 2013.

Just hours ago, two interviews with some of Apple’s major hitters were published, one with senior VP Eddy Cue, and the other, with CEO Tim Cook, from CNN Money and the Independent, respectively.

Starting with Cue, the interview was largely fudged to benefit Apple’s case for the iPad Pro, though one component really stuck out: iPad Pro is for those who “consume” more than they “create.” This goes for reading emails and news, watching videos, and just general Web browsing. When composing more extensive texts, Cue says, users can simply “dock it” with Apple’s new Smart Keyboard in order to generate their own content.

What he neglects to mention, and what CNN’s Brian Stelter fails to ask about, is the price. For the meager 32GB iPad Pro variant, the asking price is $800. If you’re a content creator, however, chances are you’ll need more than that. You can, of course, bump the capacity up to 128GB for a whopping $950. Plus, if you’re reluctant to ditch your physical QWERTY keyboard, you can expect to shell out another $170 on top of that.

What Stelter does claim is that, like many of Apple’s products — including the recently launched Apple TV — you need to get your hands on it to understand the novelty of the device.

“If you want to build the things the are truly innovative and revolutionary,” Cue explains, “you kind of have to go around the corner. You have to think of things that, if you ask people they may not ask you for that, but once you see it, touch it, feel it, it is what they want.”

Interestingly enough, Tim Cook’s interview takes a radically different turn. The Apple CEO focuses on productivity and design–elements of the new tablet that could potentially replace your MacBook, and at that price point it very well should.

“We didn’t really do a stylus,” Cook declares. “We did a Pencil. The traditional stylus is fat, it has really bad latency so you’re sketching here and it’s filling the line in somewhere behind. You can’t sketch with something like that, you need something that mimics the look and feel of the pencil itself or you’re not going to replace it. We’re not trying to replace finger touch, we’re complementing it with the Pencil.”

Cook spoke with Ollie Clarke, a 17-year-old automotive and transport design student, as well as Nikolai Lockertsen, a Norwegian concept artist, to demonstrate his point that, in fact, the Pencil is not your typical stylus. Instead, it seems to be going after Wacom for the spot of go-to design tool.

“The big difference is that the Apple Pencil, combined with the iPad Pro, offers pressure sensitivity,” Lockersten says. “I can be very light or very hard and the pressure sensitivity hasn’t really been there before so this is so cool.”

After some hardened iPad Pro use, Lockstersten actually prefers it to doodling on a PC. That’s because, he explains, “getting a PC ready to go can take up to 10 minutes.” By comparison, the iPad Pro can be unlocked as quickly as your iPhone, in an instant thanks to TouchID.

While the iPad Pro might not replace your desktop any time soon, Apple does provide a compelling case for why content consumers — and artists alike — might be tempted to give up their MacBooks in favor of something a bit more versatile. However, if money is an object, you might want to consider sticking with the year-old, but still good, iPad Air 2.

Available from: Apple | T-Mobile | Verizon

Computing

These are the worst passwords of 2018. Is yours on this list?

Do you use a bad password that makes your online accounts easy to break into? SplashData has compiled a list of the top 100 worst passwords for 2018 and there are quite a few listings that were carryovers from prior lists.
Deals

Here are the best laptop deals for December 2018

Whether you need a new laptop for school or work or you're just doing some holiday shopping for a special someone, we've got you covered: These are the best laptop deals going right now, from discounted MacBooks to on-the-go gaming PCs.
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Computing

These laptop makers produce the most reliable, quality hardware today

If you want to buy your next laptop based around a specific brand, it helps to know which the best brands of laptops are. This list will give you a good grounding in the most reliable, quality laptop manufacturers today.
Deals

The best iPad deals for December 2018

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for December 2018.
Computing

Go hands-free in Windows 10 with speech-to-text support

Looking for the dictation, speech-to-text, and voice control options in Windows 10? Here's how to set up Speech Recognition in Windows 10 and use it to go hands-free in a variety of different tasks and applications within Windows.
Computing

Microsoft could split up search and Cortana in the next Windows 10 release

In the latest Insider preview build, Microsoft is exploring ways to split up Cortana and search on Windows 10. If Microsoft moves ahead with this change, we could see separate search and Cortana options in the Spring 2019 Update.
Computing

Windows Update not working after October 2018 patch? Here’s how to fix it

Windows update not working? It's a more common problem than you might think. Fortunately, there are a few steps you can take to troubleshoot it and in this guide we'll break them down for you step by step.
Computing

Mining cryptocurrency for Razer Silver isn’t worth your computing power

Gaming peripheral maker Razer launched a cryptocurrency mining scheme called SoftMiner. You use its software to mine and in return, you get Razer Silver which you can use to buy Razer gear.
Computing

Microsoft’s latest patent paves the way for Andromeda dual-screen mobile device

The latest patent discovery from Microsoft showcases a new hinge design for quickly opening a dual-screen mobile device with a single hand. Could this be additional proof surrounding the rumors of the company's Project Andromeda device?
Computing

Heal your wrist aches and pains with one of these top ergonomic mice

If you have a growing ache in your wrist, it might be worth considering changing up your mouse for something ergonomic. But which is the best ergonomic mouse for you? One of these could be the ticket to the right purchase for you.
Computing

Nvidia’s Jetson AGX Xavier module is designed to give robots better brains

Nvidia's pricey Jetson AGX Xavier might help drive the next generation of smart robots. Nvidia hopes that developers will use its new Xavier module to power AI-driven machines like delivery drones and robots used in manufacturing.
Computing

These Windows 10 keyboard shortcuts will update your OG Windows skills

Windows 10 has many new features, and they come flanked with useful new keyboard shortcuts. Check out some of the new Windows 10 keyboard shortcuts to improve your user experience and save more time!
Computing

Leaked AMD Ryzen 3000 mobile benchmarks look fit for thin, low-power laptops

AMD is poised to give Intel a run for its money in the ultra-low-power processor space for laptops. Leaked benchmarks for the Ryzen 3000 APU series show the AMD processor besting Intel's Core i7 Y series in multicore performance.