Skip to main content

Demand Media dismisses effects of Google algorithm update

Image used with permission by copyright holder

A recent update to Google’s search algorithm intended to knock down the visibility of “content farms” and other “low quality” websites in its results has reduced traffic to sites like Demand Media’s flagship site But according to Demand Media, the reduction in page view growth has been negligible — not the nearly two-thirds traffic drop determined by some estimates.

“Certain third parties that have published reports attempting to estimate the effect of recent search engine algorithm changes made by Google on traffic to the Company’s owned and operated websites have significantly overstated the negative impact of those changes on traffic to, as compared to the Company’s directly measured internal data,” said Demand Media in a statement on its website.

Demand’s executive vice president Larry Fitzgibbon furthered shrugged-off studies of the effects on eHow’s traffic caused by the Google update, known as Panda, saying in a blog post that the estimates were “significantly overstate. He added that Demand Media’s “owned and operated Content & Media properties will generate year-over-year page view growth comparable to or greater than the year-over-year page view growth reported for Q2 2010.”

Fitzgibbon’s claims contradict a recent study by Sistrix — one of the “third parties” Demand Media aims to discredit — which show that traffic to dropped by 66 percent because of the most recent Google search update.

Other sites Sistrix says were negatively affected include, and

Sites that saw a marked improvement in traffic include Daily Motion, whose traffic reportedly rose by 31 percent, the highest of any other site, according to Sistrix. Other sites that saw a jump in visitors are, Mashable, Reuters and PC Mag. The Huffington Post — considered by many to be guilty of the same reader-baiting tactics as many content farms — saw an 8 percent bump in traffic.

Editors' Recommendations

Andrew Couts
Former Digital Trends Contributor
Features Editor for Digital Trends, Andrew Couts covers a wide swath of consumer technology topics, with particular focus on…
Dell XPS 14 or XPS 16? Here’s how to know which to buy
The XPS 13, XPS 14, and XPS 16 on a table.

Dell upended its XPS laptop lineup, downsizing the XPS 17 to a new 16-inch model and the XPS 15 to a new 14-inch machine. At the same time, it pulled design cues from the XPS 13 Plus (now just the XPS 13) to create ultramodern and sometimes controversial new machines.

The XPS 14 and XPS 16 offer smaller dimensions than their predecessors, with varying power levels inside. As always, choosing between the two depends entirely on how you plan to use your laptop. So, which of these two outwardly similar machines is right for you?
Specs and configurations

Read more
How to run emulators on the Steam Deck
Emulator collection on Steam Deck.

The Steam Deck is a very emulator-friendly system, and with a few tips and tricks, you can learn how to run emulators on the Steam Deck in just a few minutes. When Valve designed the Steam Deck, it knew that players would be interested in emulation to recreate their favorite gaming systems of years gone by to enjoy some timeless classics. That’s why the Steam Deck allows you to pick and run an emulator right out of the box.

Read more
7 best Chromebooks for 2024: the best for every budget
Close up of the Chrome logo on the top of a Chromebook.

Chromebooks might have a hard time competing with Windows laptops and MacBooks, but that doesn't mean they don't have their place. We've reviewed hundreds of laptops over the years, testing for important qualities like performance, battery life, and display quality -- and we've found that Chromebooks consistently excel at performance and reliability.

You can find Chromebooks from Google, HP, Lenovo, Acer, and many others, and we've dug through them to put together this roundup of the best Chromebooks on the market. They're incredibly accessible devices, and for the right person, a Chromebook can be the best laptop in terms of value.

Read more