FDA to Discuss Social Media Ad Regulation by Biotech Industry

fdaThe U.S. Food and Drug Administration (FDA) is meeting with pharmaceutical representatives in Washington, D.C. to discuss how it should handle online drug ads shown on the Internet.

As the pharmaceutical industry continues to walk a fine line in the Web 2.0 world, drug ads remains a touchy topic — doctors and consumer groups often criticize drug makers of using ads to help influence prescribing habits of patients.

Direct Marketing Association anticipates drug advertising will increase to $1.7 billion in 2012, up from $1 billion USD in 2008.

The FDA has been uncertain how to handle Internet advertisements, and previously warned 14 pharmaceutical companies in April regarding possible misleading Internet ads. Specifically, biotech companies are forced to list side effects of the drugs during TV commercials — something not required by online ads at the moment.

An Internet user who comes across an online ad will not become aware of a drug’s side effects, which is unfair to the consumer.

During the meeting, the FDA was told by advertising experts and pharmaceutical reps that the agency simply cannot expect all drug ads shown online to show all health risks — and the FDA needs to be very careful if it does intend to try and regulate online drug ads.


Mobile

Midrange phones can’t do A.I., but MediaTek’s P90 chip aims to change that

MediaTek has announced the Helio P90 mobile processor, which it says will bring the best A.I. features we see on high-end smartphones, to the mid-range. We spoke to the company about the chip.
Computing

Windows Update not working after October 2018 patch? Here’s how to fix it

Windows update not working? It's a more common problem than you might think. Fortunately, there are a few steps you can take to troubleshoot it and in this guide we'll break them down for you step by step.
Wearables

How to use the ECG app, set up irregular rhythm notifications on the Apple Watch

The Apple Watch Series 4 is the best smartwatch iPhone owners can own, and it just got even better with the addition of the ECG app and ability to identify irregular heart rhythms. Here's how to set it all up.
Business

Chinese court upholds Qualcomm's complaint that Apple infringed on two patents

Apple is following the FTC's lead and has sued Qualcomm for a massive $1 billion in the U.S., $145 million in China, and also in the U.K., claiming the company charged onerous royalties for its patented tech.
Computing

Does Qualcomm's latest laptop processor hold up against Intel's Core i5?

Qualcomm has been nipping at Intel's mobile CPU heels for years and now it might finally have overtaken it. To find out whether it's new SoC can hold its own in mid-range computing, we pitted the Snapdragon 8cx vs. Core i5.
Photography

Not just for Lightroom anymore, Loupedeck+ now works with Photoshop

Loupedeck+ can now help photographers edit in Photoshop too, thanks to physical controls for swapping tools, running actions, and more. The photo-editing console expanded to include Photoshop in the list of compatible editing programs.
Computing

Turn your Raspberry Pi into a Steam streaming hub with Valve’s Steam Link app

Valve's Steam Link app is now fully supported by Raspberry PI hardware, meaning that just about anyone with a few dollars to spare can build their own Steam streaming box in a matter of minutes.
Computing

Amazon takes $300 off Intel Core i7 Surface Pro 6 in latest sale

If you're looking for savings on the Surface Pro 6, Amazon is the place to shop. It currently is discounting the Intel Core i7 variant of Microsoft's latest 2-in-1 by $300, though no Type Cover is included.
Music

Here's our head-to-head comparison of Pandora and Spotify

Which music streaming platform is best for you? We pit Spotify versus Pandora, two mighty streaming services with on-demand music and massive catalogs, comparing every facet of the two services to help you decide which is best.
Computing

Our favorite Chrome themes add some much-needed pizzazz to your boring browser

Sometimes you just want Chrome to show a little personality and ditch the grayscale for something a little more lively. Lucky for you, we've sorted through the Chrome Web Store to find best Chrome themes available.
Computing

Don't keep typing the same thing -- learn to copy and paste with these shortcuts!

Looking for useful Windows keyboard shortcuts? The most common are the cut, copy, paste and undo shortcuts compatible with all kinds of tasks. They can save you an awful lot of time if you learn how to use them.
Computing

Latest Facebook bug exposed up to 6.8 million users’ private photos

An API bug recently left an impact on Facebook users. Though the issue has since been fixed, some of the apps on the platform had a wrongful access to consumers photos for 12 days between September 13 and September 25. 
Computing

You can now get a Surface Laptop 2 for $800 at the Microsoft Store

Along with deals on other variants, starting configurations of Microsoft's Surface Laptop 2 are now going for $800 online at its retail store, cutting $200 from its usual $1,000 starting price. 
Computing

Need a monitor for professional photo-editing? These are the very best

Looking for the best monitor for photo editing? You'll need to factor in brightness, color accuracy, color gamut support and more. Fortunately, we've rounded up the best ones for you, to help you make an educated purchase.