Skip to main content

Nvidia is reportedly ‘worried that it’s missing the boat’

Steam Deck over a pink background.
Jacob Roach / Digital Trends

Nvidia and AMD trade blows when it comes to making some of the best graphics cards, but there’s one area where AMD obliterates Nvidia: gaming handhelds. The booming market of portable gaming PCs largely belongs to AMD right now. However, that might soon change, as it seems that Nvidia is gearing up to ensure that its chips power next-gen handhelds — but there are a few obstacles to consider before such a device can ever be made.

Recommended Videos

AMD really went all-in on gaming handhelds at just the right time. From the Steam Deck to the Asus ROG Ally, the portable PCs that bridge the gap between a computer and a console are all the rage right now, and they’re almost exclusively powered by AMD APUs. There are a couple of Intel Core Ultra-based handhelds on the way, such as the MSI Claw, but so far, AMD dominates. Nvidia is completely absent, and it’s safe to say it’s missing out on a huge opportunity.

According to Moore’s Law Is Dead, Nvidia recognizes it’s time to change the current narrative. The YouTuber said: “Nvidia is not happy with the fact that AMD has a successful Steam Deck out there, [it] might also have a new PlayStation handheld powered by AMD. At the same time, there are things like the ROG Ally, and really dozens of other handheld gaming Windows devices, all powered by AMD.”

With this many gaming handhelds all running on an AMD chip, it almost seemed like Nvidia just wasn’t interested in catering to that part of the market, but Moore’s Law Is Dead disagrees, saying, “Nvidia is worried that it’s missing the boat here.”

Assassin's Creed Mirage on the MSI Claw handheld.
Jacob Roach / Digital Trends

The problem with Nvidia potentially contributing to a gaming handheld is that it can’t do it all on its own. AMD and Intel make their own processors with built-in graphics, but Nvidia doesn’t manufacture x86 CPUs, and obviously, a GPU alone won’t cut it. That leaves Nvidia in a tricky position where it needs not just one partner (such as Asus or MSI to manufacture the device), but two, because another company needs to supply the processor.

Although Intel recently put its rivalry with AMD to rest, it’s hard to imagine AMD and Nvidia teaming up to work on a gaming handheld together. Instead, Moore’s Law Is Dead speculates that we might see Nvidia partner up with Intel to make a premium gaming handheld. “Premium” is certainly the right word to use here because it’s easy to imagine that it’d outperform every other similar device by a landslide. The handheld would have a dedicated GPU as well as a CPU, meaning that the battery life might take a hit, and the console might need one beefy heatsink, but it’d be a powerful mini computer.

Even if the rumor turns out to be true and Nvidia does, one day, make a move on the gaming handheld market, it’s not going to happen anytime soon — Moore’s Law Is Dead made it clear that this is something that might happen years from now. For the time being, AMD has nothing to worry about.

Monica J. White
Monica is a computing writer at Digital Trends, focusing on PC hardware. Since joining the team in 2021, Monica has written…
AMD takes lead over Nvidia, but how long will it last?
An Asus RX 9070 XT TUF GPU.

While both AMD and Nvidia make some of the best graphics cards, pitting the two against each other usually reveals that Nvidia dominates the GPU market with an over 80% share. However, a new survey revealed that, at least in the recent weeks, many gamers preferred to go with AMD when buying a GPU. But how long will this surprising lead even last?

https://x.com/3DCenter_org/status/1899732939686256846

Read more
An AMD RX 9060 XT with 16GB would ruin Nvidia’s second-hand market
Several AMD RX 9000 series graphics cards.

I know, I know we're all hopped up about the RX 9070 XT and 9070 launch -- I know I am. But looking beyond the potential big win AMD is on for with its first RDNA4 graphics cards, I'm also particularly excited about the potential for the rumored 9060 XT. Not because it'll be cheaper again -- it will be -- but because it might have up to 16GB of VRAM. That's going to wreck Nvidia's long-term second-hand card market, which could have a much greater impact on AMD's market share over the long term.

It's all just rumors for now, and some of my colleagues are much less excited by this than I am, but I think there's some real potential here for this little card to be a game changer.
Hitting the VRAM wall
Video memory, or VRAM, has been a front-and centre feature of graphics card spec sheets for generations, but it's started to matter a lot more in recent years. While flagship graphics cards have exploded in their VRAM quantities, with the 5090 now offering 32GB, most mainstream cards have been getting by with less. It was only a couple of generations ago that the flagship RTX 3080 only had 10GB of VRAM, and outside of the top few models, you'll still see 12GB, 10GB, or even 8GB.

Read more
AMD RX 9060 XT might not be the Nvidia-beating GPU we first thought
The RX 7600 XT graphics card on a pink background.

A new leak tells me that AMD's RX 9060 XT may repeat the same mistake as the RX 7600 XT, all the while missing out on a chance to win against rival Nvidia. While AMD's RX 9060 XT may not compete against some of the best graphics cards, it's going to be a mainstream card, which is great news for gamers. The downside, as is often the case, might lie in VRAM.

As shown in this listing filed with the Eurasian Economic Commission (EEC), Acer has just registered several new trademarks for its upcoming GPUs. This includes the Acer Predator Bifrost RX 9060 XT OC in two variants: One with 8GB VRAM and one with 16GB.

Read more