Skip to main content

Microsoft CEO Satya Nadella believes Pokémon Go is good for HoloLens

microsoft ceo satya nadella starbucks board news 1200x807
Microsoft
Nintendo’s Pokémon Go app has certainly made a huge splash in the mobile gaming market since its debut last week, earning the company around $14 million in just a short number of days. Topics regarding the app have spanned from locating a real dead body, to the Holocaust Museum in Washington kicking out players. Even Microsoft CEO Satya Nadella seems to have a reignited Pokémon interest, saying that Nintendo’s success is his success too.

Wait. What? According to the Microsoft CEO, that’s because Pokémon Go depends on augmented reality. If you have yet to play the game (shame shame), it uses the camera of a smartphone or tablet to impose 3D renderings of Pokémon into real space on the device’s screen. It’s ingenious, seemingly providing players with a real-life Pokédex, forcing them outside to capture the virtual pocket monsters. It falls within Nintendo’s scheme on the 3DS to get players up and moving to collect special coins and play the bundled AR games.

Microsoft’s un-tethered HoloLens headset is based on augmented reality, too. Although a consumer version has yet to be announced, the current kit for developers and businesses project polygons into the wearer’s field of view. As just reported, Japan Airlines is using the device to train mechanics as well as flight crew trainees shooting for the co-pilot position. The headset eliminates the need for paper documents, movies, and access to real engine parts.

“I think it’s fantastic to see these augmented reality applications getting built, because the best thing that can happen when you’re creating a new category is for applications that are these killer apps, whether it be game or in the industrial scenario, to get invested in,” Nadella said.

He hopes the Pokémon Go craze will translate into a lot of interest in the augmented reality field, including HoloLens. Unfortunately, Microsoft seems to have its sights only glued on the industrial segment for now.

“To me, industrial scenarios – whether it be education, training, manufacturing, architecture, or industrial design – they’re going to be fundamentally changed by augmented reality,” he said “So it’s the ultimate computing paradigm, and I’m happy for Pokémon, but I’m happy for even these industrial applications.”

GE chairman and CEO Jeffrey Immelt, seated next to Nadella, chimed in during the interview, saying that his company is “quite keen” on Microsoft’s HoloLens headset. Microsoft isn’t the only company producing an augmented reality headset, he pointed out, but the HoloLens solution is “quite advanced.”

Immelt admitted that he’s not much of a gamer, but on the industrial side, augmented reality could reduce the cycle time of performing repairs on a refinery or something similar by 10-percent. That time savings could be worth $50 billion dollars. That’ll buy a loke of Poké coins!

Editors' Recommendations

Kevin Parrish
Former Digital Trends Contributor
Kevin started taking PCs apart in the 90s when Quake was on the way and his PC lacked the required components. Since then…
Best Buy is selling restored Chromebooks for under $200
A front view of an Acer Chromebook 315 on a white background.

Getting a cheaper laptop is always nice, especially if you just want to browse the web, watch videos, and do some simple online homework or type up documents. One great choice for this situation is to choose from one of the best Chromebooks, Google's pared down laptops that work well with cloud storage and have a low cost. Another great choice is to go for refurbished laptop deals, taking a gently used computer, saving a ton on it, and giving it a new life. Chromebook deals offer even better savings if you're willing to limit your selection. But the best choice just might be when you combine the two together to get a restored Chromebook.

We've compiled a list of the three restored Chromebooks over at Best Buy that are worth taking a look at. They're all under $200 and, if you're just looking for something easy to work with and don't have too many requirements, any of the three is a good pickup. For that reason, we'll list the three here for you to look at now, but keep reading for a more in-depth analysis.

Read more
This Lenovo gaming PC with RTX 4090 is almost $900 off right now
Lenovo Legion Pro 7i rear edge showing ports and gents.

Staying ahead of the game hinges on a few key components in your gaming laptop rig. After all, who wants to hop into a round of Fortnite or Counter-Strike 2 without a fast and powerful CPU and GPU holding things together? Fortunately, we’re always on the lookout for gaming PC deals, and we found one that’s very much worth mentioning: 

Right now, you can purchase the Lenovo 16-inch Legion Pro 7 for $2,604. Marked down from $3,500, that’s a nice $896 discount, folks. 

Read more
This HP Victus gaming PC is over $500 off for a limited time
The HP Victus 15L gaming PC on a desk.

Gaming PC deals can be pretty exciting, especially if you’re not upgrading out of necessity. After all, overclocking can really push your machine to its limits, which could spell disaster for desktops that are less equipped for heavy-duty gameplay. This is why we’re always looking for great desktop computer deals, and we found one we thing most folks are going to love: 

For a limited time, the HP Victus 15L Gaming Desktop is on sale at HP. Normally, this powerful gaming PC costs $1,400, but you’ll be able to grab it for $830 (a $570 discount) while this deal lasts. 

Read more