Skip to main content

Sony Planning “Division Two” Vaio Notebooks

Image used with permission by copyright holder

In an announcement that has surprised many industry watchers, Ryosuke Akahane, the deputy president of Sony’s Vaio busienss group, said in an interview with the UK’s PCPro that the company is working to roll out a two-tier strategy for its Vaio notebook line. “Division one” will be what the Vaio has been up to now: notebook computer designed and built by Sony. “Division two” will be Vaio notebooks designed and built by other companies.

“Division two” notebooks will still carry the Sony name and Vaio brand; Akahane noted that the notebooks would still fit into the Vaio line stylistically, and all third-party designs would have to be approved by Sony. Akahane said that the quality level of the third-party Vaios would be no different from Sony’s own Vaio line, but that Sony’s own Vaios would be the first to introduce new technologies, and those would eventually trickle down to “division two” partners.

The “division two” Vaios would seem to be Sony’s bid for the mid-range to low-end of the PC market, enabling Sony to focus on creating and engineering its top-flight machines, while leaving the lower-margin mass-market systems to its partners. Normally when companies decide to make new models to focus on different market segments, they spin off a separate brand to avoid consumer confusion, but Sony apparently considers that idea inefficient.

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

Akahane didn’t offer any timetable for when third-party Vaios might start reaching consumers, or whether the lines would initially be targeted at particular markets, such as Europe, North America, or Japan.

Editors' Recommendations

Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
Best Buy’s deal of the day is a starter gaming laptop for $700
A man playing on the Acer Nitro 5 gaming laptop.

You don't need to spend thousands of dollars to get into PC gaming because there are gaming laptop deals like Best Buy's offer for the Acer Nitro 5. The starter gaming laptop, which is already relatively affordable at its original price of $950, is currently even cheaper at just $700. You'll be able to use the $250 in savings on video games and gaming accessories, but you'll have to act fast if you want it because we're not sure how much time is remaining before the bargain disappears, and once that happens, we don't know when you'll get another chance at it.

Why you should buy the Acer Nitro 5 gaming laptop
The Acer Nitro 5 is equipped with the 12th-generation Intel Core i5 processor, the Nvidia GeForce RTX 3050 Ti graphics card, and 16GB of RAM. It's not going to challenge the performance of the top-of-the-line models of the best gaming laptops, but it's going to be more than enough to play the best PC games. Some of the more demanding titles may force you to choose low graphics settings, but that's a fine trade-off for a gaming laptop that you can get for less than $1,000.

Read more
There’s still time to get the Dell XPS 13 for $599
The Dell XPS 13 in front of a window.

XPS 13 9315 Digital Trends

Big changes are coming to the Dell XPS 13 with the current model being discontinued in favor of something that’s much more like the Dell XPS 13 Plus. That might not delight everyone so now is the time to buy with Dell selling off the Dell XPS 13 as one of its many laptop deals available today. If you’ve been meaning to buy a Dell XPS 13 for a while, this is likely to be one of your final chances to do so with 2024 bringing in new and tweaked models. Right now, you can buy the Dell XPS 13 for $599 as part of Dell’s ominous-sounding ‘final sale’ with the price usually $799. Keen to learn more? Let’s take a look at this soon-to-be retired laptop model.

Read more
If you’re still gaming on 16GB of RAM, you’re missing out
Corsair DDR5 RAM inside a PC.

A good gaming PC is not just a top-notch graphics card, a reliable processor, and a bunch of irrelevant components. Every part plays a role in delivering a smooth gaming experience, and while those two big-ticket components may have the biggest impact, the amount of memory (RAM) in your PC is also a huge deal.

Trust me -- and this is coming from someone who was still running 16GB last year -- the difference between 16GB and 32GB RAM is like night and day. Whether we like it or not, that upgrade is one that's looming on the horizon for many gamers -- and now is a surprisingly good time to pull that trigger.
We're on the brink of a RAM evolution
It's safe to say that the narrative around memory, and I mean both regular RAM and video memory (VRAM) found in graphics cards, has shifted a lot in the past year or so. Previously a somewhat overlooked component, RAM became a hot topic among PC gamers and in the media, and knowing how much RAM your PC needs has become a necessity.

Read more