Skip to main content

Study of Internet Explorer users’ IQ was likely a hoax

Internet ExplorerIt would probably be easier to list the outlets that didn’t report on the recent study that found Internet Explorer users had low IQs — but now it looks like the joke’s on us. New information about the research firm claiming to have conducted the study indicates that it might all be an elaborate hoax.

According to BBC News (which also reported on the study), the website for the Canadian company that first announced the results of its study comparing browser preference to IQ was not only set up within the last month, it also features photos of its “staff” copied from other sites.

Related Videos

In the original report, Vancouver-based “psychometric consulting company” AptiQuant announced that it had tested 101,326 people from English-speaking countries over the course of four weeks and determined that Internet Explorer users had the lowest average IQ of all the subjects tested.

The study received a massive level of attention around the mainstream media world, but questions quickly arose about the research firm’s legitimacy.

After it was discovered that AptiQuant’s website was set up just a few weeks before the results were posted, a deeper dive into the site revealed that much of the company information it contained had been imported from a French research company called Central Test. Photos of the Paris-based firm’s staff were even copied on the AptiQuant site, with the individuals’ names changed but their professional credits left largely intact.

As Computer Business Review points out in its own coverage of the potential hoax, the “About Us” page on AptiQuant’s website offers an almost word-for-word duplicate of the “About Us” page on Central Test, with only the company’s year of establishment and founder’s name changed.

“I can confirm that there is no formal link between the Central Test and [the] company called AptiQuant,” a representative of Central Test told CBR.

There’s been no statement from AptiQuant since the “study” released its findings.

Editors' Recommendations

Bing Image Creator brings DALL-E AI-generated images to your browser
Bing Image Creator being used in the Edge sidebar.

Microsoft isn't slowing down its momentum in generative AI. Just a month since it launched the ChatGPT-based Bing Chat, the company is now introducing Bing Image Creator, which brings text-to-image generation right to your browser.

Bing Image Creator lets you create images from text using DALL-E, which is OpenAI's own text-to-image AI model. Microsoft says it's using "an advanced" version of DALL-E, though the company didn't provide specifics about how it was different than the current DALL-E 2 model. This isn't dissimilar, though, to how Bing Chat was announced, which had been running on GPT-4 before the new model had even been announced.

Read more
The Windows 11 taskbar is getting an important new update
windows 11 taskbar third party app pinning

Microsoft is working on new experiences for Windows that will allow developers to enable pinning for third-party applications, as well as enable pinning to the Taskbar.

Microsoft recently announced the details of these upcoming functions in a blog post. This is the brand's attempt to universalize its pinning process across all apps used on Windows. In practice, it will be similar to how pinning works on the Edge browser, with the Windows 11 users being notified by the Action Center about a request for pinning to the Taskbar by the app in question.

Read more
GPT-4: how to use, new features, availability, and more
A laptop opened to the ChatGPT website.

ChatGPT-4 has officially been announced, confirming the longtime rumors around its improvements to the already incredibly impressive language skills of OpenAI's ChatGPT.

OpenAI calls it the company's "most advanced system, producing safer and more useful responses." Here's everything we know about it so far.

Read more