Skip to main content

TikTok to let you design and publish your own AR effects

Are you sick of augmented reality (AR) effects on TikTok? No? Great, because you’ll be getting more of them. And you’ll get to try your hand at making them too.

On Tuesday, TikTok officially announced the opening of its once-closed beta program for its new AR effects creation platform. With TikTok’s newest effects creation platform, Effect House, you’ll be allowed to create and publish your own effects and apply other user-generated effects to your own content. Effect House is still in beta, but it is now available for anyone to download and use, provided that you have a compatible Mac.

Related Videos
TikTok's newest AR effects creation platform, Effect House.

According to TikTok’s official announcement, Effect House lets users build Community Effects, providing the “tools and learning resources” to do so. Such tools include advanced tracking, rich interactions, and the ability to preview your effects. And speaking of learning resources, TikTok has already developed an extensive library of how-to guides and tutorials geared toward teaching new users how to use and make the most of Effect House.

But one of the most notable things about the new AR effects creation platform is that the effects created must follow TikTok’s Effect Guidelines which include not allowing effects that “promote colorism or negative stereotypes against protected groups” and not permitting “effects that depict cosmetic surgery, such as lip fillers, or encourage scrutiny of someone’s appearance.”

In fact, all effect submissions will be reviewed by TikTok’s Trust and Safety team prior to being published for use by TikTok users. If an effect is found to have violated such guidelines, it will be removed. And if a published effect is being used in a way that violates TikTok’s guidelines? It will be removed along with any videos that violated guidelines while using the effect.

Since the initial beta program for Effect House, TikTok says that over 450 effect creators have already published their effects on TikTok. This means you’ve likely already come across an Effect House user-generated effect on the video-sharing app. If you’re using one of these effects you’ll be able to tell because the username of the effect’s creator should be beneath the name of the effect.

Editors' Recommendations

Mastodon surpasses 1 million monthly active users as Twitter backlash worsens
Series of four mobile screenshots showing Mastodon's sign-up process.

Mastodon, an alternative to Twitter that's been getting a lot of attention lately, just surpassed 1 million monthly active users this week, all while Twitter struggles to deal with the  backlash caused by recently announced changes to its platform.

On Monday, Eugen Rochko, founder and CEO of Mastodon, announced via a Mastodon post that the social media platform now has "1,028,362 monthly active users across the network today." This news comes after a particularly tumultuous week (and weekend) for Twitter after Elon Musk took over the popular microblogging platform just last month.

Read more
Twitter is reportedly working on paid DMs to celebrities
The Twitter app on the Sony XPeria 5 II.

In what appears to be another effort to help Twitter generate revenue at the start of its Elon Musk era, the social media platform is reportedly working on paid Direct Messaging (DM), with a particular emphasis on those paid messages being sent to celebrities.

On Thursday, The New York Times published a report in which it mentioned that -- according to internal documents it saw and "two people with knowledge of the work" -- that Twitter was working on a paid DM feature that would allow users to send messages to celebrities for a fee. The fee structure for this feature apparently hasn't been officially finalized yet, but The Times did note that it could be "as little as a few dollars per direct message."

Read more
Instagram to soon let creators make NFTs and sell them to fans
Series of four mobile screenshots showing the selling of collectibles on Instagram.

Non-fungible tokens (NFTs) on your favorite social media platforms are apparently here to stay. At least that seems to be the case for one Meta-owned platform.

On Wednesday, as part of its Creator Week event, Meta announced that Instagram will soon let creators make and sell their own NFTs on the app itself. The new ability was described as another way for fans to support their favorite creators.

Read more