Skip to main content
  1. Home
  2. Emerging Tech
  3. Apple
  4. Business
  5. News

Apple data center in Denmark gets a new neighbor in Google

Add as a preferred source on Google

Apple’s data center in Denmark may soon have a new neighbor: Google. Reuters has reported that the search giant has purchased a plot of land adjacent to the plot that Apple intends to use for a data center.

In July of this year, Apple said that it planned to spend $950 million to build a new data center on that plot of land. The company expects it to be operational by 2019. Assuming Google follows suit, it would make the area one of the world’s largest data centers.

Recommended Videos

Denmark’s energy minister, Lars Christian Lilleholt, said that the deal was likely motivated by the fact that Denmark offers some of the greenest and most affordable energy in Europe.

“It signals that Google has plans in Denmark, and I think it’s because we have some of Europe’s lowest power prices for companies, some of the greenest energy, and a high security of supply,” he told Reuters.

Lilleholt’s comments track with what an Apple spokesperson said in July regarding the importance of renewable energy.

“The planned facility in Aabenraa, like all of our data centers, will run on 100 percent renewable energy from day one, thanks to new clean energy sources we’re adding,” Erik Stannow, Apple’s Nordic manager, said.

Tech companies in general have started embracing renewable energy as a means of combating climate change. Last year, Google reaffirmed its commitment to renewable energy. Plans such as these go a long way towards reducing the effects of climate change, while also generating some good PR for the companies involved.

Google currently has no plans for the plot of land it purchased, but the company said that it wanted to secure so that it could expand in the region. Additionally, the company owns another plot of land in Fredericia, Denmark.

Apple and Google aren’t the only tech companies seeking to take advantage of Denmark’s low energy prices. In January, Facebook announced that it planned to build a datacenter in Odense, Denmark. It will be the company’s third data center outside of the U.S.

This expansion into Denmark is not surprising considering that the country is one of the most tech-friendly in the world. This is true both in terms of consumer adoption and its business environment.

Eric Brackett
Former Digital Trends Contributor
Chinese startup claims its brain implant takes just 10 minutes to place, no skull surgery required
StairMed Technology's vein-based BCI could beat Neuralink's roughly two-hour surgery on speed, but the device still hasn't undergone human trials.
Art, Plate, Crystal

Brain implants, like the ones made by Elon Musk's Neuralink, typically involve open-skull surgery. But a Chinese startup says it can skip that step entirely, threading its device into the brain through a vein in a procedure that reportedly takes as little as ten minutes. According to the South China Morning Post, Shanghai-based StairMed Technology is one of several companies pursuing this approach, as the country pushes to expand its homegrown brain-computer interface (BCI) industry.

Faster than Neuralink, on paper

Read more
This bizarre email flaw is leaking corporate secrets to anyone who buys the right domain
Security researchers discovered companies are accidentally sending sensitive emails to domains that outsiders can register.
Maill app icon notifications

You don't always need to hack into a company's systems to get its secrets. Sometimes, the company will simply email them to you. A new report by WIRED's Matt Burgess has uncovered a bizarre email security problem in which companies are inadvertently sending sensitive information to domains that can be registered and controlled by outsiders. Security researchers Cory Solovevich and Mike Sheward discovered that seemingly harmless addresses such as noreply and deleteduser can become unexpected gateways to corporate information when the domains behind them aren't properly controlled.

The "hack" is buying the right domain

Read more
I found 3 ChatGPT features that turned out to be way more useful than I expected
ChatGPT on iPhone

I use ChatGPT pretty much every day, but somewhere along the way, I’ve also developed a habit of poking around and looking for features I haven’t tried yet. Some discoveries are genuinely useful, while others are the kind I’ll probably remember once every six months.

Every once in a while, though, I stumble across something that actually changes how I use ChatGPT. That happened recently with three features I’d somehow been overlooking. I’ve started using all three regularly now, and if you spend a lot of time in ChatGPT too, I think you’re missing out by not giving them a shot.

Read more