Skip to main content

Forget burgers. Beyond Meat and KFC will test plant-based fried chicken

Kentucky Fried Chicken is moving beyond chicken. 

Beyond Meat and KFC announced Monday that they’re working together on “Beyond Fried Chicken” — meat-free “chicken” nuggets and boneless wings meant to mimic the taste and texture of the real thing. 

KFC will be testing the plant-based chicken products for one day only on Tuesday at the chain’s Smyrna, Georgia location — just outside of Atlanta. Customers that purchase any item that day will be given a free sample of Beyond Fried Chicken and asked for their thoughts.

“Customer feedback from the Atlanta test will be considered as KFC evaluates a broader test or potential national rollout,” the chain said in a statement.


The move comes as a number of different fast-food chains have started offering plant-based burgers in stores.

Beyond Meat is currently available in the form of the Beyond Meat Marinarameatball” sub at 685 Subway locations in North America, and Carl’s Jr. sells a Beyond Meat burger.

Beyond Meat’s competition, Impossible Foods, has a large footprint in the fast-food world as well. Recently Burger King made the move to roll out the Impossible Whopper to all of its stores in the United States and White Castle is offering an Impossible Slider.

Plant-based “meat” is the next big thing for food technology. Digital Trends named Impossible Burger as our Top Tech of CES 2019. We were impressed not only with the flavor of the burger but also that it “bleeds” when you bite into it. 

Products like Impossible Burger and Beyond Meat are designed to be environmental wins rather than health ones. While the veggie burgers are in most cases just as bad for you as their regular meat counterparts, the plant-based meat alternatives are significantly better for the environment.

The idea behind both companies is to encourage eaters to swap a meat product occasionally (or more) for a plant-based one. Since plant-based burgers require fewer resources such as water and oxygen to produce, if a number of people made the occasional swap it could make a dramatic difference in the world’s environment.

While Impossible Foods has largely targeted restaurants with its plant-based meat products, Beyond Meat sells a number of its products, such as ground “beef,” in grocery stores.

Editors' Recommendations

Emily Price
Emily is a freelance writer based in San Francisco. Her book "Productivity Hacks: 500+ Easy Ways to Accomplish More at…
Why AI will never rule the world
image depicting AI, with neurons branching out from humanoid head

Call it the Skynet hypothesis, Artificial General Intelligence, or the advent of the Singularity -- for years, AI experts and non-experts alike have fretted (and, for a small group, celebrated) the idea that artificial intelligence may one day become smarter than humans.

According to the theory, advances in AI -- specifically of the machine learning type that's able to take on new information and rewrite its code accordingly -- will eventually catch up with the wetware of the biological brain. In this interpretation of events, every AI advance from Jeopardy-winning IBM machines to the massive AI language model GPT-3 is taking humanity one step closer to an existential threat. We're literally building our soon-to-be-sentient successors.

Read more
The best hurricane trackers for Android and iOS in 2022
Truck caught in gale force winds.

Hurricane season strikes fear into the hearts of those who live in its direct path, as well as distanced loved ones who worry for their safety. If you've ever sat up all night in a state of panic for a family member caught home alone in the middle of a destructive storm, dependent only on intermittent live TV reports for updates, a hurricane tracker app is a must-have tool. There are plenty of hurricane trackers that can help you prepare for these perilous events, monitor their progress while underway, and assist in recovery. We've gathered the best apps for following storms, predicting storm paths, and delivering on-the-ground advice for shelter and emergency services. Most are free to download and are ad-supported. Premium versions remove ads and add additional features.

You may lose power during a storm, so consider purchasing a portable power source,  just in case. We have a few handy suggestions for some of the best portable generators and power stations available. 

Read more
Don’t buy the Meta Quest Pro for gaming. It’s a metaverse headset first
Meta Quest Pro enables 3D modeling in mixed reality.

Last week’s Meta Connect started off promising on the gaming front. Viewers got release dates for Iron Man VR, an upcoming Quest game that was previously a PS VR exclusive, as well as Among Us VR. Meta, which owns Facebook, also announced that it was acquiring three major VR game studios -- Armature Studio, Camouflaj Team, and Twisted Pixel -- although we don’t know what they’re working on just yet.

Unfortunately, that’s where the Meta Connect's gaming section mostly ended. Besides tiny glimpses and a look into fitness, video games were not the show's focus. Instead, CEO Mark Zuckerberg wanted to focus on what seemed to be his company’s real vision of VR's future, which involves a lot of legs and a lot of work with the Quest Pro, a mixed reality headset that'll cost a whopping $1,500.

Read more