Fujifilm X10 Review

The X10 defies category, so it doesn’t seem fair to lump it in with prosumer point-and-shoots. Whatever it is, this camera will easily become your go-to fixed-lens option...
The X10 defies category, so it doesn’t seem fair to lump it in with prosumer point-and-shoots. Whatever it is, this camera will easily become your go-to fixed-lens option...
The X10 defies category, so it doesn’t seem fair to lump it in with prosumer point-and-shoots. Whatever it is, this camera will easily become your go-to fixed-lens option...

Highs

  • Fantastic image quality
  • Sharp design
  • Plenty of shooting modes and options to explore
  • Good low light performance

Lows

  • Complex in-camera UI
  • AF was only adequate

Once again, Fujifilm has brought us back to the analog days with its retro-looking X-series. The new X10 is a less full-featured version of the X100 (which while impressive, bordered on overwhelming). The new iteration is far more consumer-friendly — both in terms of price and handling. Of course, that means it’s also a step backward, with some downgraded specs. But with the similar superior image quality and extensive focus on manual shooting, the X10 finds a better balance than its predecessor.

Features and design

Like the Fujifilm Finepix X100, the X10 doesn’t disappoint when it comes to style and design. It has the vintage look of its predecessor without quite as much bulk, making it a far friendlier fit in your hands. Still, this is by no means you’re average point-and-shoot (which should be obvious from the get-go): Its magnesium alloy and aluminum body make it much heavier than pretty much anything in this category. That said, we found the X10 much easier to carry and cart around than the X100.

Fujifilm-X10-review-front-lens

This means the backside of the X10 is somewhat more crowded than the X100, but that’s a sacrifice we’re more than willing to make, and isn’t noticeable until compared side by side. While part of that is the camera’s smaller size, it’s also in thanks to an added thumb grip on the back panel.

The dial and button system are set up similar to the X100. You have your display and dedicated RAW controls on the back, as well as your standard control mode dial to navigate in-camera settings. Two features showcase the major deviations between the two cameras: The X10 does not include the X100’s groundbreaking hybrid viewfinder and but does have a manual pop-up flash, which the first generation camera did not.

Fujifilm-X10-review-top-controls

The rest of the controls are to be expected: shutter, mode dial, function button, exposure dial, and hot shoe. Nearly every button and control is on the back of the camera, leaving the front to be its eye-catching self.

One mind-boggling feature we originally hated and then found really fun is the power switch. The camera powers on and off via the lens, which powers on when you turn it one stop past the 28mm mark.

But back to the pure aesthetics of the X10. You’ll be hard-pressed to find more beautiful cameras than Fujifilm’s X-series, and personally we like the X10’s black-on-black body better than the X100.

One feature that may have propelled the X10 into all new territory for the series would have been a 3-inch display. That size has become the new standard for digital cameras, but the X10 opts for a 2.8-inch display. There are brighter, bigger LCD displays on the market, but it’s relatively unnoticeable until you break out a competitor camera to compare.

Fujifilm-X10-review-rear-lcd-display

Fujifilm doesn’t go out of its way to pack the X10 with fun editing or filter features. There’s a panorama setting, red-eye removal, and some tone editors, but the camera isn’t about novelties and we’re glad there aren’t a bevy of Instagram-like options built-in.

What’s in the box

In addition to the camera, you get the lithium-ion battery, its charger, the shoulder strap, lens cap, USB cable, CD-ROM, and owner’s manual.

Photography

The Google Cardboard of scanners, this Kodak takes film from attic to Instagram

The Google Cardboard of film scanners, the Kodak Mobile FIlm Scanner uses a piece of cardboard and the camera that you already have in your pocket to get film in the attic on Instagram without a major investment.
Photography

Digitize old photos and film with the best photo scanners for 2019

Got a box of old photos to scan, or a batch of fresh film to digitize? The best photo scanners offer high-resolution, colorful scans along with features to make the scanning process less tedious.
Photography

The magic hour creates magical photos. Here’s how to capture dreamy stunners

The golden hour, aka the magic hour, is a special time for photographers that happens twice a day. Here are some simple tips for making the most of this time to capture stunning portraits, landscapes, and the like.
Photography

Get a new perspective with the best mounts for your camera, from GoPro to DSLR

Mounting your camera is a great way to get new perspectives. From suction cups that can safely secure a heavy camera to a speeding vehicle to lightweight handlebar mounts, here are the best mounts for your GoPro, mirrorless camera, or DSLR.
Photography

Special-edition Hasselblad 907X honors the 50th anniversary of the moon landing

Hasselblad has announced a special edition of the CFV II 50C digital back a 907X camera body before either is available to buy or has even been priced. The camera offers a striking matte black finish, but is technically identical.
Photography

Fujifilm’s newest medium-format lens is lighter than a can of soda

Medium format is notorious for both image quality and bulk, but Fujifilm is continuing to press the advanced cameras into smaller sizes with the launch of the Fujinon GFX 50mm F3.5. The lens is the lightest Fujifilm medium format lens yet.
Photography

With 6 stops of stabilization, the Fujifilm XF 16-80mm F4 focuses on versatility

The new Fujifilm Fujinon XF 16-80mm F4 lens is designed for versatility. The stabilized 5x zoom lens packs in a close focusing distance, autofocus designed for stills and video, and weather-sealing.
Mobile

A.I. photo filters use neural networks to make photos look like Picassos

Artificial Intelligence apps put a novel spin on social network-style photo filters. Instead of just overlaying an effect, these photo filters use machine learning and neural networks to transform an image into a predetermined style.
Photography

Amazon Prime Day glitch saw pricey camera gear given crazy discounts

It seems like a few lucky photography enthusiasts had the best time during this year's Prime Day(s). Thanks to an apparent glitch on Amazon's site, some pricey camera gear ended up being sold for a fraction of the usual price.
Buying Guides

Zoom, prime, wide, or telephoto? Here’s how to pick your next camera lens

Want to upgrade your camera lens, but not sure where to start? Our camera lens buying guide takes you through the world of interchangeable lenses and helps remove a little of the intimidation that comes with buying cameras lenses.
Mobile

The best mobile collage apps, for when a single image or video just won't cut it

Today's collage apps combine images and videos into a crafted presentation complete with fonts, stickers, memes, and other elements that tells a story, instead of relying on a single iconic representation of a place or event.
Photography

From DIY to AAA, here's how to take a passport photo in 6 different ways

If you're applying for a passport or renewing one, you need to submit a photo in your official application. There are strict guidelines, but fortunately, it's something you can do at home. Here's how to take a passport photo.
Photography

Protect your photography gear in style with the best camera bags of 2019

A camera is an investment worth protecting. A good camera bag will keep your photo gear safe as you move it from location to location, but the best camera bags will do it in style. Here are our favorites in both form and function.
Photography

50 years later, the first camera on the moon is still collecting lunar dust

The cameras aboard Apollo 11 captured some of history's most iconic images, including shots of Earth and footprints on the lunar surface. To commemorate the first moon landing, we look back at how Hasselblad's stripped shooters came to be.