Skip to main content

Vanport 1948 Vodka: Using tech to bring history to life within the Vanport label

Vanport 1948 label art off bottle with vibrant colors.
Vanport

This content was produced in partnership with Vanport 1948 and Fuego Fino.

Redefining label art and historical engagement with Augmented Reality.

In an era of digital innovation, the Vanport 1948 Vodka brand has emerged as a trailblazer by harnessing the power of augmented reality (AR), virtual reality (VR), and mixed reality (MR) to breathe life into its label art and delve into the history of the brand. This visionary approach not only enriches the consumer experience but also transforms the way art and design professionals operate, ushering in a new era of creative exploration.

At the heart of this groundbreaking initiative lies the integration of spatial computing technologies that seamlessly blend the physical and digital worlds. By leveraging AR, VR, and MR, Vanport 1948 Vodka has ingeniously turned its vodka bottles into interactive gateways, inviting consumers to embark on immersive journeys through time and history.

The focal point of this technological marvel is the brand’s label art. What was once a static canvas has now become a dynamic portal to the past. Through the magic of augmented reality, consumers can use their smartphones or AR devices to scan the label and unlock a gateway to the tragic yet resilient story of the Vanport flood of 1948. This unprecedented approach allows individuals to virtually step into the shoes of those who experienced the flood, gaining a profound understanding of the historical events that shaped the brand’s identity.

Learn More

Going beyond the art

Vanport Label Digital Walk Through

The fusion of technology and history goes beyond the label art. Vanport 1948 Vodka has ingeniously employed virtual reality to transcend the confines of traditional storytelling. Through VR experiences, individuals can not only witness but also actively participate in a digital recreation of the Vanport flood. This level of engagement immerses users in an educational and emotionally resonant encounter, transcending the boundaries of time and geography.

The implications of this endeavor extend far beyond the consumer realm. Art and design professionals find themselves on the cusp of a transformative shift. The convergence of AR, VR, and MR opens a universe of possibilities, enabling designers to experiment, innovate, and create in ways never before imagined. The incorporation of spatial computing technologies challenges the traditional boundaries of design, allowing artists to envision and realize their creations in immersive three-dimensional spaces.

From the artist behind Vanport 1948’s label

“It is not uncommon for me to create art in almost any medium that I can get my hands on, regardless of whether it is art, music, or film. Originally, I wasn’t sure how to present the art for the Vanport 1948 bottle, but I decided to use new technology to create immersion and paint in layers. As a general rule, most of the art is created in a layered format so that it can be navigated in an augmented reality environment. In the way it works, it takes you into Vanport directly through the images embedded in the silhouettes, almost as if you were walking through its history. My art has come to life in a new way because of technology, allowing me to generate it in a way that I have always wanted to and in a way that streamlines the process that I have been looking for. The work has since evolved to include VR as well as traditional media, so it’s a lot more tactile and hands-on I will continue to do so. With my abilities to bring to life their ideas, my clients now love what I do,” says Kiew Nikkon, the Artist behind the Vanport 1948 label.

In conclusion, the Vanport 1948 Vodka brand’s utilization of augmented reality, virtual reality, and mixed reality stands as a testament to the harmonious blend of technology, history, and creativity. Through the integration of these spatial computing technologies, the brand redefines label art, historical engagement, and the very fabric of how art and design professionals operate. As consumers are invited to step into history and experience the past, the boundaries between reality and imagination blur, leaving an indelible mark on the world of spirits and design alike.

Learn More

Editors' Recommendations

Digital Trends Staff
Digital Trends has a simple mission: to help readers easily understand how tech affects the way they live. We are your…
Best Amazon Echo deals: Save on Pop, Show, Dot, and Studio
Amazon Echo (4th Gen) on a kitchen counter.

If you're in the Amazon ecosystem, use Amazon Alexa regularly, and want to expand your collection of smart home devices, then you'll be happy to know that Amazon has a whole range of Echo devices for you to pick from. Even better, a lot of these regularly show up on our lists of best smart speakers and best smart displays, so you're getting a quality product almost regardless of what you're picking up. Of course, there's a huge selection, and Echo devices can get quite expensive, which is why we've gone out and found our favorite Echo deals and collected them below.

Also, if you're maybe interested in another ecosystem, you could check out these Google Nest deals instead.
Best Amazon Echo deals

Read more
This 85-inch Samsung 8K TV has an incredible $3,000 price cut this week
The Samsung QN900C Neo QLED 8K TV in a living room.

One of the best upgrades you can make to a home theater system is grabbing yourself a large and high-end TV, and for that, you may want to consider this massive 85-inch Samsung QN900C. Not only is it one of the best TVs on the market, but it even runs at an 8K resolution, so even if you have it up close, you won't notice the pixel density. Of course, it is an expensive piece of kit, and it usually goes for an eye-watering $8,000, although you can get it from Samsung directly for $5,000, which is a whopping $3,000 discount and probably one of your few chances to grab such a high-end TV for a lower price.

Why you should buy the 85-inch Samsung Neo QLED 8K QN900C
Like some of the other best QLED TVs, the Samsung QN900C is packed with a lot of excellent features, starting with the Neural Quantum Processor 8K, which can upscale your content up to 8K resolution. That's absolutely needed given that there essentially isn't any 8K content available on the market right now, so having an upscaler like this means it's compatible with your current and even older content, although the results will vary depending on the source material. It also comes with Neo Quantum HDR 8K, which is just Samsung's own high-end proprietary HDR, but at least it also supports HDR10+, so you can access pretty much all HDR content.

Read more
Grab this cheap HP printer while it’s on sale for $55
The HP DeskJet 2723e all-in-one printer on a white background.

There are a lot of great printer brands on the market, but HP is probably one of the most well-known, and it has a truly wide variety of printers from which you can pick. For example, the HP DeskJet 2855e is a great all-in-one printer, which is great for those who don't need to print often and want something that is a bit more budget-oriented. Even though it's already rather cheap, HP has discounted it further from it's original $85 price down to just $55, making this one of the cheapest printers you're going to find on the market.

Why you should buy the HP DeskJet 2855e
While the HP DeskJet 2855e may not be a high-capacity printer, it's still great for prints that need to be done here and there in a normal household, especially if you're a slightly larger family. The recommended monthly print volume is between 50 and 100, which is a solid amount for the average household and probably more than most need anyway. Interestingly, it can print both black and colored prints, with the ability to manage 7.5 prints per minute (ppm) for black and 5.5 ppm for colors, which is pretty fast, actually.

Read more