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Madden director leaves studio, gives series ‘chance for a new direction’

Madden NFL 18
EA Sports

The Madden series has seen something of a creative resurgence recently, with last year’s game introducing a surprisingly great story on top of its other football modes, but as of today, creative director Rex Dickson is no longer working at Electronic Arts.

Dickson, who worked as creative director on Madden since Madden NFL 13, made the announcement on Twitter, saying the decision was made “after many discussions with other leaders on the team,” and that there was no bad blood or “deeper story” responsible for his exit.

“This is as much for me and my family as it is about giving the team, the community, and the Madden franchise a chance for a new direction,” Dickson said in a statement.

It’s unclear by this wording if Dickson is implying the series will be taking a new creative direction, or rather just that it could do so with another person leading the development team.

Hopefully, Electronic Arts doesn’t completely scrap the ideas presented in more recent games. In our review of Madden NFL 18, we said the game “makes a legitimate case for the title of best sports game of this generation,” praising its on-the-field football as well as the Friday Night Lights-like mode, “Longshot,” which features Oscar-winning actor Mahershala Ali.

EA Sports’ other franchises have been a bit of a mixed bag as of late. We criticized NHL 18 for its imprecise control scheme and bare-bones “Be a Pro” mode, but we found FIFA 18 to be a solid soccer game with a grounded and well-acted story. EA even chose to abandon its dedicated FIFA World Cup game this year in favor of releasing the content as a free update for FIFA 18, keeping the community together and ensuring more people are able to participate.

The one sport we’d love to see Electronic Arts address again, however, is baseball. With Take-Two abandoning its MLB 2K series a few years ago, there is currently no baseball simulator available on non-PlayStation platforms. The MVP Baseball franchise was a solid choice back in the early 2000s, and we’d love to see how it would work with the current-generation consoles’ power.

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Madden NFL 23’s development was somber and self-aware
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While EA's Madden football games often top sales charts every year, those sales haven't reflected quality. The critical consensus on the series has been on the decline in recent years, and Madden NFL 22 was riddled with bugs that hampered the experience. Thankfully, the developers are aware of Madden's flaws and trying to improve its signature gameplay with Madden NFL 23.
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Speaking to Digital Trends, Executive Producer of Gameplay Aaron McHardy painted a picture of a more somber and reflective development of Madden NFL 23 as EA Tiburon mourned rthe passing of series namesake John Madden and tried to make up for the franchise's past failures. While Digital Trends hasn't gone hands-on with the game yet, McHardy highlights that Madden NFL 23 will address many issues fans have thanks to a plethora of bug fixes and a new suite of features called FieldSENSE that touches every part of the experience.
"The investment in FieldSENSE, bug fixes, and gameplay was so big because we know FieldSENSE hits whether you're playing Franchise, Ultimate Team, The Yard, or a quick match with a friend on your couch," McHardy tells Digital Trends. "It's exciting because it hits every part of the game, every mode you're playing. We feel like anyone who plays Madden NFL 23 can really feel something new and different in the game this year."
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Exterminating bugs
Before the team could make Madden NFL 23's gameplay better, they had to fix what was broken already. The past few Madden titles have all been riddled with bugs, and the situation got worse than ever with Madden NFL 22. The annual release schedule and pandemic had finally caught up to EA Tiburon's game quality. McHardy outlined the steps the developers are taking to ensure it (hopefully) doesn't happen again.
"We looked at how we developed the game and scoured the internet, and actually got our QA department to, within our dev tools, log every complaint that we could find to track them," McHardy explains. "Where possible, we'd go in and analyze that to figure out what the actual issue was that was causing someone to complain. If there was a video, we put it in our database, and if it was a general complaint about an area of our game, we'd gather them all together and figure out what all the issues are."
"We are hyperfocused on making the most polished game that we can."

This process was thorough, as the developers ended up with a list of "hundreds" of bugs and issues that EA Tiburon could improve. The team then fixed some issues as part of Madden NFL 22's live-service updates and took anything they couldn't fix into account when planning Madden NFL 23's development.
"In the way that we plan new features every year, we were also planning fixes for all of those bugs to make sure that we fixed them and also have time left to catch new ones we are creating," he said. "Polish was a big thing for us on the team this year, so while there are still some bugs because we aren't finished, we feel like the game is already in a better position this year than it was at this time last year. We are hyperfocused on making the most polished game that we can."
We won't know for sure whether or not this will all really pan out until the game is in our hands this August, but it seems like EA knows where it messed up and wants to do better.
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EA has confirmed rumors that Coach John Madden will be the cover star of Madden NFL 23. 
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Speaking to Digital Trends, executive producer Aaron McHardy said that EA typically looks at the most exciting and Madden brand-aligned athletes in the NFL when choosing a cover star. But he says there wasn't much of a debate about who would headline the next game after the team learned of Madden's death.
"I don't even think there were discussions as everybody just arrived at the fact that he's going back on the cover because we have to honor him in the best way we possibly can," McHardy said. "It's been so long since he was on the cover of the game, but the game has got his name on it every single year, so we wanted to do everything we could to honor the legend like he is, and it was a no-brainer to put him on the cover." 
Madden is not just being honored on the cover. The first thing players will experience when booting up Madden NFL 23 is a fictional game where two versions of Madden are facing off against each other with all-star teams of athletes in the 1970s Oakland Coliseum. This game will even include real voice clips from Madden, remastered just for this experience. McHardy also believes Madden's influence can be felt outside of that opening game because his death encouraged the development team to work harder. 
"I didn't have the pleasure of speaking with him, but I know a lot of the guys on the team did." McHardy continued. "He was invested in making sure that our game was the most authentic 11v11 football game that it could be. It was obviously a sad and somber moment to lose someone like Coach Madden, but it really energized the team in a way this year to think about our features, what we're building, and how we can honor that legacy." Madden NFL 23 will be released for PC, PS4, PS5, Xbox One, and Xbox Series X/S later this year. 

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