Skip to main content

Microsoft Claims Huge Demand for the New 360

Image used with permission by copyright holder

It sounds like Microsoft is not too worried about the recent NPD report that showed a 5-percent drop in video games sales in May. Industry Gamers is reporting that Microsoft has released a statement claiming that “…we are hearing great feedback from retailers that the new Xbox 360 250GB is experiencing unprecedented demand.”

Microsoft also stated that sales have been climbing since the release of the new xbox 360, “Strong demand for the new Xbox 360 250GB combined with a $50 price reduction in the U.S. on the Xbox 360 Arcade and Elite consoles, now US$149.99 and US$249.99 respectively, has resulted in a significant sales spike for Xbox 360 since the new console hit shelves on or around June 14.”

Of course there is no way to accurately check this, as Microsoft do not release actual sales numbers. The next NPD report that covers the June period, wont be released until next month, so we should be able to see a rough idea of how the new Xbox 360 is really selling since its June 14 release.

Microsoft also made a point that the Xbox 360 “continues to outsell the PlayStation 3 at retail for the fifth consecutive year and every single month of 2010.”

Editors' Recommendations

Ryan Fleming
Former Digital Trends Contributor
Ryan Fleming is the Gaming and Cinema Editor for Digital Trends. He joined the DT staff in 2009 after spending time covering…
Every key detail from Xbox’s business update: new console, multiplatform games, and more
Xbox's logo used during the Extended Games Showcase

Microsoft just released the latest episode of the Official Xbox Podcast, and it contained lots of crucial details on the future of Xbox. Microsoft addressed everything from how many games it will make multiplatform to the arrival of Activision Blizzard games on Xbox Game Pass to future Xbox hardware.

If you don't want to listen to the full 23-minute podcast and want more details than what's shared in the Xbox Wire post about the discussion, here's a quick rundown of the biggest points made during the episode.
Four Xbox games are going multiplatform
To kick things off, Phil Spencer, CEO of Microsoft Gaming, addressed the multiplatform Xbox game rumors. "We made the decision that we’re going to take four games to the other consoles. Just four games, not a change to our kind of fundamental exclusive strategy,” he said. “We’re making these decisions for some specific reasons. We make every decision with the long-term health of Xbox in mind, and long-term health of Xbox means a growing platform, our games performing, building the best platform for creators, reaching as many players as we can."

Read more
Xbox teases a new future for Xbox as multiplatform rumors circulate
Phil Spencer at BlizzCon 2023

Phil Spencer, CEO of Microsoft Gaming, announced that Xbox will hold a "business update event" sometime next week in response to a flurry of discourse online about Xbox exclusives going multiplatform.

Leaks and rumors about games that were previously Xbox-exclusives, like Hi-Fi Rush and Sea of Thieves, going multiplatform have been circulating for a couple of weeks, but they hit a fever pitch over the weekend. An XboxEra report claimed that a PlayStation 5 version of Bethesda Game Studios' Starfield is in the works, and that was followed by other Xbox insiders claiming that they heard everything from Indiana Jones and the Great Circle to Gears of War was going multiplatform. Because Microsoft is one of gaming's three major console manufacturers that have garnered a loyal fan base through a variety of exclusive games, these rumors proved quite divisive.

Read more
Xbox games on PS5? It’s not as shocking as you think
Key art for Starfield

It's been a busy few weeks for console war soldiers.

Tensions spiked last month when "Nate the Hate," an industry insider with a decent track record, claimed that Hi-Fi Rush was headed to Nintendo Switch. The rumor sparked some mixed feelings among Xbox fans, some of whom expressed dismay over one of the console's system-selling exclusives coming to another platform. Other reports at the time claimed that Rare's Sea of Thieves could also be bound for PlayStation and Switch. That rising anger came to a head this weekend when XboxEra reported that Xbox is planning to launch its biggest exclusive, Starfield, on PS5.

Read more