Sega yesterday announced they’d reached a licensing agreement with International Sports Multimedia, exclusive licensee of the International Olympic Committee, to become the publisher of the Official Video Game of the Beijing 2008 Olympic Games. As part of the agreement, Sega secured exclusive rights to publish interactive titles across various gaming platforms.
The Official Video Game of the Beijing 2008 Olympic Games, said Sega, will include a wide variety of featured sports, such as aquatics (diving and swimming), archery, baseball, basketball, boxing, canoe/kayak, cycling, equestrian, fencing, football (soccer), gymnastics, handball, field hockey, Judo, modern pentathlon, rowing, sailing, shooting, softball, table tennis, Taekwondo, tennis, triathlon, volleyball, weightlifting, and wrestling.
“SEGA is excited to become the publisher for the Official Video Game of the Beijing 2008 Olympic Games and we are committed to creating innovative content for an unprecedented number of interactive entertainment platforms,” said Hisao Oguchi, President and Chief Operating Officer of SEGA. “This project will enable SEGA to further enhance our global entertainment business and drive sales in critical Asian markets like China that offer an extremely high growth potential.”
Editors' Recommendations
- Dead by Daylight is getting 3 spinoff games, and you can get one for free right now
- The best games on Xbox Game Pass right now (May 2024)
- Sega lays off 240 workers and sells Company of Heroes 3 studio
- One of Razer’s best gaming laptops is $400 off right now
- Ahead of Dragon’s Dogma 2, you can get the first game for $5 right now