Skip to main content

Sun Basket organic meal delivery service will soon reach 98 percent of U.S.

sun basket third distribution center three recipe bags
Image used with permission by copyright holder
Sun Basket’s organic meal home delivery service is on the move. Thanks to recent investments, the San Francisco-based company will soon be marketing to 98 percent of the U.S. population, according to GeekWire.

Sun Basket is one of several companies that deliver meals ready to cook. The basic concept is that subscribers choose from a selection of menus that change weekly. In Sun Basket’s business model, three meals a week are included in the plans, priced at about $75 for two people and $140 for four people. The ingredients are shipped weekly in refrigerated boxes. You receive the correct ingredients in the correct amounts for either two or four people, along with the recipe and instructions for preparing the meal. You save the time you’d otherwise spend making up a menu, creating a shopping list, going shopping to as many stores as needed, and then transporting everything home. Cooking is still up to you.

Other companies such as Blue Apron, Plated, and vegan-only Purple Carrot are competitors, but Sun Basket’s value-add is that all of the ingredients shipped are organic. For example, the company claims only to source “grass-fed, antibiotic-free pastured meats and sustainable seafood from ranchers and fishermen we trust.” Sun Basket also says it delivers ingredients from source to end customer three times faster than conventional grocery stores, so its customers receive fresher, higher-quality food.

Example recipes sound like those you’d see in a cooking magazine but then wonder where you would have to go to find some of the less-common ingredients, particularly if you demanded that everything was organic. One of the meal choices for the first week of August  is Burmese tomato-chickpea soup with lemongrass and pan-seared sausages with sweet peppers and polenta. Other menu choices are cod steamed in banana leaves with kaffir lime or an orange-almond smoothie with a summer frittata. Those choices underscore that if you’re a Sun Basket customer, you’re likely to learn a lot about new ingredients and combinations as well as new ways to prepare food.

With distribution centers currently in California and New Jersey, a Sun Basket spokesperson said it serves 80 percent of the U.S. population. The recent $15 million funding will be used to open a third distribution center at an unspecified location that will enable the company to ship to 98 percent of Americans.

“Sun Basket’s mission is to become America’s favorite way to cook healthy meals, which is a multi-billion dollar opportunity,” said Sun Basket CEO and founder Adam Zbar. “By disrupting the $600 billion grocery market with a more efficient, direct-to-consumer model, we’re providing customers with the freshest organic ingredients, which when combined with quick, delicious recipes from our chef, Justine Kelly, creates a more convenient and healthy way for busy working people to cook at home.”

Editors' Recommendations

Bruce Brown
Digital Trends Contributing Editor Bruce Brown is a member of the Smart Homes and Commerce teams. Bruce uses smart devices…
ClipDart is an on-demand barber app aimed at people of color
ClipDart founder, Kyle Parker.

It’s funny how we can take certain things for granted, like haircuts. Over the course of more than 50 years of living in different cities, different neighborhoods, or even visiting different countries, not once have I ever worried about whether I could find someone who could cut my hair the way I liked. Then again, I’m white.

But if you’re a person of color, it can be an entirely different experience. That’s what Kyle Parker discovered when he left his hometown of Chicago in 2013 to attend Grinnell College in Grinnell, Iowa, population 9,031. While 24% of Grinnell College’s students identify themselves as people of color, fewer than 10% of residents of the city of Grinnell would say the same of themselves.

Read more
Circular confirms its $259 smart ring is coming to the U.S.
best wearables of ces 2022 circular ring

The Circular smart ring is finally going to be available for pre-order on Sunday, February 27, via the Circular website and will cost $259. The wearable tech will be available for presale in European countries (France, Germany, the U.K., and Italy,) the United States, Australia, Hong Kong, and Singapore. Pre-orders will go live at 1:30 p.m. ET on Sunday, February 27. Those who pre-order the smart ring should expect delivery between April and June 2022, according to a Circular press release.

Circular doesn't clarify what ring sizes will be available when presales go live, however, the company has said that seven sizes for both men and women will be available. Digital Trends has reached out for clarification on the available sizes, and will update this article when we hear back. The Circular smart ring also comes in four different colors that can be switched out with replaceable outer shells: Black, rose gold, silver, and gold.

Read more
How to take an ECG with your Apple Watch and see irregular heart notifications
ecg app apple watch

The ECG app is one of the most vital features of the Apple Watch, allowing you to see an electrocardiogram of your heart whenever you want. Along with this, the Apple Watch can notify you of irregular heart rhythms.

Read more