Skip to main content
  1. Home
  2. Audio / Video
  3. News

Formula E adds Roku for streaming and expands on CBS

Phil Nickinson
By
Formula E is coming to The Roku Channel in 2024.
Formula E is coming to The Roku Channel in 2024. Roku handout photo

The next big event horizon for streaming is, of course, live sports. That’s not particularly new, but all of the players are finally realizing just how important live sports are (and have been) for bringing in — and keeping — subscribers. To wit: Roku is now getting into the game with its first live sports deal for Formula E.

The electric version of Formula 1 (that’s very much oversimplifying it, we know) is expanding in 2024 with five races on CBS proper, and they’ll be simulcast on Paramount+. And those two channels will each get some prominent play in Roku’s sports listings. But perhaps the bigger deal is that The Roku Channel — which is Roku’s play in the FAST streaming universe — will be home to some 11 races in total.

Recommended Videos

“This is a powerful new partnership with CBS and Roku that will dramatically increase Formula E’s audience reach and maximize discoverability of our programming in the U.S.,” Aarti Dabas, chief media officer for Formula E, said in a press release. “We value the strength of our ongoing relationship with CBS and are delighted to join forces with Roku and supercharge Formula E content on their market-leading platform.”

Related

The tentative season opener for the 2024 season of Formula E is set to begin on January 13, 2024, in Mexico City, with the 13-event season to wrap up in London on July 21. The only current U.S. date is June 29, 2024, in Portland, Oregon.

“It’s an honor to partner with Formula E on Roku’s first-ever live sports partnership, making it easier for millions of TV streamers to discover the thrill of Formula E races through the unique integrated viewing experiences only available on Roku,” David Eilenberg, head of content at Roku Media, said in a press release. “We look forward to working together with Formula E, as well as our long-standing partners at CBS and Paramount+, to drive viewership to this programming and to connect new audiences with the exhilarating world of Formula E.”

There are four events left in the 2023 Formula E season — a pair of doubleheaders in Rome on July 15 and 16, and in London on July 29 and 30.

Editors' Recommendations

Topics
Phil Nickinson
Phil Nickinson
Section Editor, Audio/Video
Phil spent the 2000s making newspapers with the Pensacola (Fla.) News Journal, the 2010s with Android Central and then the…
Roku looks to make live sports easier to find
Live sports on Roku.

One of the biggest pain points when it comes to watching live sports these days is just figuring out where to watch things. And it doesn't matter if you've got cable or satellite, or if you're streaming everything. Some events are on linear networks like ESPN, or the broadcast affiliates. Others are spread across the multiple streaming services, like ESPN+ (tons of sports), Paramount+ (soccer, mostly), Peacock (the British Premier League), and more. Thursday night NFL games are on Amazon Prime Video. Even Apple is getting into the game, with the MLS switching to Apple TV+ in 2023.

Roku users are about to get a little help from their platform of choice, with a new top-level menu item that shares a name with the brilliant 1983 Huey Lewis and the News album.

Read more
Roku rolls out a cheaper subwoofer and updated low-end streaming box
Roku Wireless Bass.

Roku today has rolled out its latest hardware, with a new subwoofer looking to hold down the low end and a new streaming box anchoring the most economical spot in that lineup.

The bigger of the two releases, both literally and figuratively, is the new Roku Wireless Bass. The name pretty much explains it all: It’s a wireless subwoofer that you can plant anywhere in a room (because the low end doesn't care so much where it comes from) to fill out that part of the sound spectrum.

Read more
The Roku Channel signs deal with Lionsgate
The Roku Channel on a Roku TV./

The Roku Channel is getting a big leg up in 2022, having reached a multiyear deal with Lionsgate that will allow the free, ad-supported channel to stream theatrically released films beginning later this year.

And one of the first flicks will be none other than John Wick: Chapter 4. Other movies slated for The Roku Channel include Expendables 4, Borderlands, Wonder, White Bird: A Wonder Story, and Are You There, God? It's Me, Margaret, as well as the recently released The Unbearable Weight of Massive Talent.

Read more