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Roku TV turns 10, celebrates with new Pro Series mini-LED sets

The Roku Pro Series television seen in a press image.

Streaming platform Roku today announced a trio of new Roku TVs that it hopes will elevate its standing in the smart TV market, which until now has mostly been in the affordable-but-not-outstanding range.

While technical specs are still sparse on the new 55-, 65-, and 75-inch televisions, we do have the obvious inclusion of 4K resolution and a mini-LED system to control the local dimming zones. This isn’t the first time Roku TVs have featured mini-LED tech — that stretches back to the 8-Series sets from 2019, as part of its partnership with TCL.

In any event, the inclusion of mini-LED means that the TV will have more local dimming zones, and each of those zones is smaller, which gives the entire package more control over which parts of the screen (and thus what you’re watching) are bright, and which parts are dark. That’s a good thing, even if it’s still not quite as great as OLED. But it’s also not as expensive.

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“Roku Pro Series’ picture and audio quality, polished design, unique features, and ease-of-use bring the market leadership and innovation that Roku is known for to a TV made for streaming,” Chris Larson, Vice President of Retail Strategy for Roku, said in a press release. “As we hit 10 years of the Roku TV program, we believe this new line of TVs will set a new standard for an elevated streaming experience.”

There is no word yet on the exact pricing or when the new Roku TV Pro Series sets will be available in the U.S., other than sometime this spring and “under $1,500.” So stay tuned for more on that. But note that the Pro Series will live alongside the Roku Select and Roku Plus Series televisions, which will enjoy greater availability in 2024.

And coming to the greater Roku TV lineup — which is celebrating its 10th birthday — is a new feature called Roku Smart Picture, which will automatically adjust the picture mode by determining what kind of content you’re watching. Roku says it’ll identify that through “artificial intelligence, machine learning, and data from content partners.”

The flip side of that, of course, is that it gives Roku — which is more of an advertising company these days than a low-cost hardware company — that much more information about what it is you’re watching on its products. But in any event, Roku says that the Smart Picture feature will ensure “that consumers are getting the best presentation of their favorite content every time.”

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Phil Nickinson
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