Skip to main content

Roku Ultra (2019) review: Fast, flexible, fun

The new Roku Ultra takes what we love about Roku and makes it better and faster

Roku Ultra 2019.
Roku Ultra (2019) review: Fast, flexible, fun
MSRP $100.00
“The new Roku Ultra makes what we've always loved about Roku better and faster.”
  • Fast performance
  • Easily customizable buttons
  • Helpful content Zones
  • Low price
  • No Dolby Vision HDR
  • Spotty Dolby Atmos support

Roku’s Ultra streaming media player is the company’s flagship. It’s been updated for 2019 with new software, faster performance, and the ability to customize the remote control. These changes make it the best Roku yet. (What’s a Roku, you ask? Here’s everything you need to know.) There’s still room for improvement, but the Ultra is a top-notch choice for media streaming.

One (and) two small changes

On the outside, the new Roku Ultra is virtually identical to its predecessor. The familiar rounded-square shape continues, as does the USB port for personal media and the microSD card slot for expanded channel storage. Sitting atop the player is the handy remote-finder button, something we think more streaming media players should offer.

Unlike programmable macro buttons on other remote controls, the Roku’s buttons are a cinch to customize

Speaking of the remote, this is where you’ll find the one visible change for 2019. Along with the usual Roku layout of buttons — still one of the best in the business — you’ll find two new buttons, simply labeled 1 and 2. These are the new customizable shortcut buttons.

Unlike programmable macro buttons on other remote controls, the Roku’s buttons are a cinch to customize. Simply press the mic button to speak a voice command, then press and hold either the 1 or 2 button until you hear a confirmation beep. Your voice command has been memorized and can be recalled with just a press.

Image used with permission by copyright holder

I love how simple it is, but the lack of a visible indication of what the new shortcut buttons do makes it a lot less friendly for anyone who wasn’t in the room when you programmed them. Don’t be surprised if someone else in the family decides your obsession with Martin Scorcese movies doesn’t deserve the shortcut button treatment.

The Roku Ultra comes with a pair of JBL-branded wired earbuds for use with the Roku remote’s built-in headphone jack, or on your mobile device using the free Roku app. Sound quality is on par with Apple AirPods, which isn’t great, but is adequate for most TV shows and movies. Private listening is a genius feature, and I’m sure it has saved more than one relationship since it debuted.

No waiting

I’ve been using Roku devices for several generations. While I’ve never thought of them as particularly slow, the new Roku Ultra is much faster than previous Rokus. The initial setup is fast and efficient, especially if you already have a Roku account. If you don’t, it’s easy to create one.

Speed improvements can be felt throughout … channels launch almost instantly, search results appear in a flash

My favorite part, however, is the end. The Ultra screens a welcome video that takes you through all of the device’s key features in less than a minute. It’s fun, and means you can ignore the quick setup guide. Just like the remote finder feature, all streaming video gadgets should have a similar welcome video. It’s a no-brainer. The new Tips & Tricks channel contains many more just like it, each dedicated to a specific Roku feature.

The performance boost can be felt throughout the interface. Channels launch instantly, search results appear in a flash, and when the Featured Free section finds a movie in an app you don’t yet have loaded, seconds later, it’s there and you’re streaming.

Some of this can be attributed to the new Roku OS 9.2, which is optimized for speed, but the new Roku Ultra’s faster processor deserves plenty of credit.

Super software

Roku OS 9.2 brings with it great enhancements, like the 4K Spotlight channel, which filters movies by whether they’re available in Ultra HD resolution. There’s also a new Zones feature which helps you get more out of searching for content. Start typing your search (or use your voice) and you’ll see relevant Zones appear in the results. Depending on what you’re looking for, these could include topics like superheroes, mysteries, thrillers, or even movie-specific suggestions, like Harry Potter.

Image used with permission by copyright holder

Zones behave like sub-categories, giving you a chance to see more theme-related content.  These will be familiar if you’ve ever used Netflix. They’re helpful as a way to browse content, but for some reason Roku doesn’t promote them from the main navigation menu. The only way to find them is to search for “zones.” It feels like a missed opportunity.

You can now use your voice to do more things on Roku, like set sleep timers, search for personal media content, and get Roku to find a movie for you based on a famous line of dialog. It’s a bit silly to ask, “Who said ‘I’ll be back’?” but given that the Roku database has thousands of such one-liners, you’ll be tempted to see what comes up.

Still missing in action

As Roku’s top-of-the-line media streamer, you would expect the Roku Ultra to offer nothing less than the best streaming experience. It does — for the most part. It’s still missing support for Dolby Vision, and while that wasn’t a big deal in 2017 when the Ultra had its last major update, it’s more concerning today.

Without getting into the HDR weeds (we have a full Dolby Vision explainer if you want to go deep), there’s two basic kinds of HDR: Static and Dynamic. Dynamic HDR is better, and Dolby Vision is currently the most popular dynamic HDR format. Netflix uses it, Amazon Prime Video uses it, and when Apple TV+ and Disney+ launch, they will use it too. Many popular brands of Ultra HD 4K TVs are Dolby Vision compatible, and so are many of Roku’s streaming device competitors. Even some Roku TVs support Dolby Vision.  Why doesn’t Roku’s best player support it?

Image used with permission by copyright holder

Roku hasn’t said, so I’ll hazard a guess: Cost. Dolby Labs charges companies like Roku to include Dolby Vision support via licensing fees and hardware requirements. Perhaps Roku isn’t interested in raising the price of the $100 Ultra to cover the extra fees. Whatever the case is, there’s no escaping the fact that you can enjoy Dolby Vision (and HDR10+) on a $50 Amazon Fire TV Streaming Stick 4K, or a $70 Chromecast Ultra. These devices lack many of the Roku Ultra’s features, but they’ll win in image quality when connected to an HDR television.

The Ultra also suffers spotty availability of Dolby Atmos. The Ultra can pass-through Dolby Atmos when it receives it, but not every channel provides Atmos in the first place. Netflix, for instance, which delivers Dolby Atmos on select titles to the Apple TV 4K, does not provide it to the Ultra (or indeed, to any Roku device). When we asked Roku’s representative to provide a list of channels that support Dolby Atmos on the Ultra, only Amazon Prime Video and Vudu were offered as examples.

Our Take

The new Roku Ultra takes what we’ve always loved about Roku and makes it better and faster. Roku’s OS 9.2 software takes full advantage of the Ultra’s speed, offering up new ways to find the content you want — from what remains the largest selection of streaming sources of any platform. You may not remember what you programmed the customizable remote buttons to do, but changing their actions is as easy as talking. We wish the Ultra had Dolby Vision support and more ways to get Dolby Atmos content, but all things considered, it’s still $100 well spent.

Is there a better alternative?

For the Ultra’s $100 price tag, there isn’t a media streamer out there that combines its impressive speed, selection of content, and universal search. But if you prioritize audio and video quality above all else, the Apple TV 4K provides Dolby Vision and Dolby Atmos support on Netflix, Amazon Prime Video and others — for $80 more. If budget is your biggest concern, Roku’s own $60 Streaming Stick+ will give you a healthy number of the Ultra’s features at significant savings.

Still not sure what to buy? Check out our round-up of our favorite streaming devices.

How long will it last?

The Roku Ultra hardware should last as long as you need it to, provided you don’t abuse the box or its remote control. We’re guessing you’ll be tempted to upgrade by new features and new hardware, long before the Ultra stops working.

Should you buy it?

Yes. The new Roku Ultra delivers superb value in a media streamer.

Editors' Recommendations

Simon Cohen
Contributing Editor, A/V
Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like…
New Roku Ultra, Express streamers are faster and more customizable
Roku Express in a person's hands.

Updated October 18, 2019: Added new pricing and features for Roku's Streaming Stick+.

Roku has updated two of its most popular streaming devices for 2019, including a refresh of its top-of-the-line Roku Ultra and, at the other end of the spectrum, its 1080P Roku Express. The company announced the new products in mid-September, along with an update to Roku OS version 9.2, which begins rolling out to users starting in October with some fun new features, including some brand-new ways to search for your favorite films. Here’s what you need to know.
Hardware updates

Read more
New Roku Streaming Stick+ adds a mute button, cuts price to just $50
roku streaming stick plus 2019 price specs release date

Roku recently announced changes to its streaming player lineup, including a new version of the $100 Roku Ultra and the $30 Roku Express. But the company was apparently planning another change: Its popular Roku Streaming Stick+ just got a mute button on the remote and a $10 price drop. It's now just $50, bringing the 4K HDR streamer down to the same price as Amazon's Fire TV Stick 4K. The new model will be available starting October 20.

The Roku lineup now makes a bit more sense. Previously, the Streaming Stick+ and the Walmart-exclusive Streaming Stick+ HE were the same price, even though the HE offered a remote with a headphone jack for private listening and a set of earbuds. With the $10 price cut on the regular Streaming Stick+, people who don't need the private listening feature now have a more affordable option.

Read more
TCL starts taking pre-orders for its 4K HDR QLED 8-Series Roku TVs
tcl 8 series 4k hdr qled roku tv pre orders angle

When it comes to packing the latest technology into an affordable TV, few brands can compete with TCL. That reputation gains even more traction now that the company has opened up pre-orders for its 4K HDR QLED 8-Series Roku TVs. Available in both 65-inch ($2,000) and 75-inch ($3,000) sizes, these models are currently a Best Buy exclusive. Deliveries will happen by mid-November according to Best Buy.

The 8-Series list of features reads like a glossary of the latest audio and video standards. It's Dolby Vision-compatible for a truly outstanding HDR display and it also supports Dolby Atmos sound for an equally immersive audio experience. As a Roku TV, it benefits from the simplicity of the operating systems and a huge variety of streaming services.

Read more