Samsung’s new 98-inch DU9000 Crystal UHD 4K TV is here and it’s priced at $4,000, making it the company’s most affordable 98-inch TV so far. Until now, if you wanted a Samsung TV in a massive, 98-inch screen size, you’d be looking at a starting price of $8,000 for the 98-inch QLED Q80C 4K TV. You can order the 98-inch DU9000 starting April 15 , at samsung.com.
As 4K TVs get bigger, so does the size of the individual pixels, which can decrease perceived sharpness. Samsung says that the DU9000 is equipped with its Supersize Picture Enhancer, a technology that tries to compensate for this tendency.
The result, according to the company, is a 98-inch TV that can be comfortably viewed as close as six feet away and as far awayas 12 feet.
Thought not equipped with a quantum dot-based QLED panel, the DU9000 supports HDR10 and HLG HDR formats, and uses 4K upscaling to help non-4K content look its best when viewed at 4K resolution.
Samsung is also highlighting the DU9000’s gaming-oriented features like Motion Xcelerator, an up to a 120Hz refresh rate, quick screen ratio changes via the built-in Game Bar, AI Auto Game Mode, Mini Map Auto Detection, and Virtual Aim Point. Samsung hasn’t confirmed a full set of specs yet, but according to FlatPanelsHD, the DU9000 series uses a 60Hz native refresh rate panel.
The question for would-be 98-inch TV buyers, however, is how does the DU9000 stack up against similarly big and affordable TVs from Samsung’s rivals TCL and Hisense?
TCL and Hisense introduced affordable 98-inch models in 2023, and both companies are already offering steep discounts. The TCL 98-inch S5 4K TV, for instance, debuted at $5,000. but was then reduced to $3,000. If you keep an eye on sales, you may find it for even less — Best Buy’s price was just $2,000 for most of March 2024.
Like the DU9000, the TCL S5 doesn’t have a quantum dot display, but for the same price as the DU9000, you can grab a 98-inch TCL XL-class QLED TV . And if you’re willing to spend just a bit more than the DU9000’s $4,000 price, both TCL and Hisense have massive QLED models: the 98-inch TCL QM8 ($5,000) — which earned a Digital Trends Editors’ Choice award — and the 100-inch Hisense U8K mini-LED TV ($5,000), which also received our Editors’ Choice.
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