Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

TV model numbers are confusing enough, and Samsung’s making it worse

Samsung 2023 S95C (left) and S90C QD-OLED TVs.

After years of dissing LG’s OLED TVs, Samsung is now 100% on team OLED. Not only did the company create its own OLED technology called QD-OLED, it also struck a deal with LG Display to buy the same WOLED panels that Sony and LG use to build some of their OLED TVs. That’s an extraordinary turnaround.

But as satisfying as it is to see the world’s largest TV manufacturer finally acknowledge the benefits of OLED TV tech, we’re also seriously perplexed by Samsung’s confusing approach to selling its OLED TVs.

Before we get into the details, let’s take a look at quick look at the state of OLED TV display technology. If you’re already familiar with the differences between WOLED, QD-OLED, and MLA, feel free to skip down to The Samsung S90C dilemma.


LG Display OLED Micro Lens Array illustration.
An illustration of some of the billions of tiny lenses in an MLA OLED display. LG Display

The OLED world is a little more nuanced today than it was five years ago, and not all OLED TVs are created equal.

WOLED, or white OLED, is the OG of OLED TV tech. Until recently, all OLED TVs were WOLED TVs. LG Display has been at the forefront of this OLED panel type for years and remains one of the only companies that make them. WOLED uses two types of OLED material to create white light, which is then separated into red, green, and blue subpixels with a color filter. A fourth white subpixel is used to enhance brightness — this is where the W in WOLED comes from.

Then came QD-OLED — quantum dot OLED — which was first commercialized by Samsung Display. A QD-OLED panel uses just blue OLED material for each pixel and then converts a third of that pixel into red and a third into green using two types of quantum dots, resulting in a true RGB pixel that needs no further color filtering.

QD-OLED’s claim to fame is that it provides more accurate colors at higher brightness levels because it doesn’t rely on WOLED’s white subpixel, nor does it use brightness-sapping color filters.

Does that claim pass the smell test? Absolutely. When Digital Trends Editor At-Large Caleb Denison got his hands (and eyes) on the first QD-OLED TVs from Samsung (S95B) and Sony (A95K), he was unequivocal in his praise.

Not to be outdone, LG Display found a way to further improve its WOLED performance by adding a Micro Lens Array (MLA) layer to its panels. Billions of tiny, invisible lenses release additional light from the panel that had been previously trapped due to internal reflections. When combined with a dedicated picture processing algorithm, MLA-based WOLED TVs offer 22% more brightness than their non-MLA cousins.

MLA is so effective, that when Denison went back into the lab to compare Samsung’s QD-OLED S95C versus LG’s MLA WOLED G3, he simply couldn’t declare one to be superior to the other.

The Samsung S90C dilemma

A press image of the Samsung 83-inch S90C OLED television.
Samsung’s WOLED-based 83-inch S90C OLED TV. Samsung

Normally when it comes to TVs, if a company makes a model in a variety of screen sizes, you can expect that the overall dimensions are the only differences — at least in terms of picture quality — from one size to another. There are sometimes other specifications that change, like the included stand (or the number of local dimming zones in the case of LED/mini-LED TVs), but that’s about it.

Not so with Samsung’s S90C. In its three smallest screen sizes: 55-, 65-, and 77-inches, the S90C uses a QD-OLED panel, but in its biggest format — the recently introduced S90C 83-inch model — it’s a WOLED panel.

Samsung doesn’t exactly go out of its way to tell you this. The product page for the S90C is confusing in a number of ways. Samsung uses it to promote both the S90C and its more potent big brother, the S95C. All four screen sizes are listed below the model names, but if you pay close attention, you’ll notice that clicking on the 83-inch option always switches the model name to S90C, even if you started by looking at the S95C.

Look even closer and you’ll notice the one surefire giveaway that the 83-inch model isn’t like the other sizes: there’s no mention of quantum dots anywhere in the description. The three smallest sizes for both the S90C and S95C refer to “Samsung OLED Technology,” whereas the 83-inch S90C says just “OLED Technology” — a subtle but telling difference.

Splitting hairs?

Are you rolling your eyes yet? Am I being too pedantic? Didn’t I just point out that even Digital Trends’ foremost TV expert can’t really decide if he prefers QD-OLED or MLA WOLED?

It’s true, I did just write that. But therein lies the problem. The 83-inch S90C doesn’t just use a different panel technology than the smaller versions — it also uses non-MLA WOLED, which is not equivalent to QD-OLED. In other words, the 83-inch S90C can’t claim to offer the same picture quality as the 55-, 65-, and 77-inch versions.

To be fair, LG isn’t completely innocent. Its G3 models sized 83 inches and above don’t use MLA either. But at least they are in the same family of OLED tech by using LG’s own WOLED panels.

Just use another model name already

Sony Bravia XR A95K TV.
Sony’s QD-OLED-based Bravia XR A95K TV. Dan Baker / Digital Trends

So what’s the solution? Well as nutty as this sounds, I think Samsung should just create a new model designation for its WOLED-based TVs. Sony, the only other company we know of that sells both QD-OLED and WOLED TVs, already does this. Its A95-series Bravia TVs are strictly QD-OLED based, and available in the same 55-, 65-, and 77-inch sizes as Samsung’s S95C. For its WOLED models, it uses the A80- and A90-series Bravia designations, and these models come in 55-, 65-, 77-, and 83-inch sizes.

WOLED here, WOLED there

As if all of this weren’t confusing enough already, apparently Samsung is planning a new OLED model designation. According to FlatpanelsHD, the company has started buying 77-inch WOLED panels from LG Display and is going to use them in an upcoming range that might be called the S89C or possibly the S85C.

If that report is accurate, Samsung seems to see the benefit of segregating its WOLED TVs from its QD-OLED models. And yet — unless it changes its strategy midstream — the S90C will remain a hybrid of the two technologies depending on the size you buy.

Editors' Recommendations

Simon Cohen
Contributing Editor, A/V
Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like…
Samsung confirms its 2023 QD-OLED TVs start at just $1,900, are available now
Samsung 2023 S95C (left) and S90C QD-OLED TVs.

Ever since Samsung formally announced the $4,500 price tag of its highly anticipated 77-inch S95C 4K QD-OLED TV, we've been patiently waiting to hear how much the company's other 2023 OLED models will cost. Now we know that S90C will be its most affordable 2023 QD-OLED model at $1,900 for the 55-inch screen size. You can order them starting March 20 at most major Samsung retailers, except the 65-inch S90C, which is confirmed, but has yet to be released.

Samsung S95C (left) and S90C 2023 QD-OLED TVs. Samsung

Read more
Does QD-OLED have a burn-in problem?
Example of screen burn-in on an OLED TV.

For years, as the largest maker of OLED TVs, LG has had a great story to tell about OLED’s many advantages. Things like black levels, contrast, and overall picture quality.

On the flip side, rival Samsung has battled against it for just as many years, spending millions of dollars highlighting one of the perceived drawbacks of OLED TV technology: permanent image retention (otherwise known as burn-in). So it’s not surprising, now that Samsung has finally embraced OLED tech, that LG might want to return the favor.

Read more
I saw Sony’s 2023 TVs, and I think this model might be the best TV of the year
Sony X90L

After a rather conspicuous no-show at CES 2023, Sony TVs are finally here. Was it worth the wait? Absolutely. There are a few changes and a few surprises, so let’s get into it.

Sony A95L Caleb Denison/Digital Trends
Sony Bravia XR A95L QD-OLED TV
I recently flew to New York to get my eyes on three of Sony’s new models in person, and I’ll dive deeper into those further down. But first I want to give an overview of the whole lineup. Starting at the very top, we have the A95L QD-OLED TV. This replaces the A95K from 2022 — and yes, it uses Samsung Display’s newer, more efficient QD-OLED panel with higher brightness capability. I could not measure the TV, and Sony never talks metrics — like, ever — but I do have some brightness comments coming later in this article.

Read more