Sony drops three new 4K TV series for CES, offers more solutions for content issues

sony drops three new 4k tv series answers content concerns 2014 65x950b xbrlogo with screenfill edit

Read our full Sony X900B series review.

Sony today unveiled  its brand new selection of Ultra HD televisions at CES 2014, including an impressive collection of models from three new series. Along with the announcement, Sony outlined its commitment to combat the woeful lack of 4K content that has thus far plagued the burgeoning realm of Ultra HD viewing. Let’s take a look below at all the new Ultra HD 4K wonders Sony will show off on the show floor tomorrow.

UHD TVs

Touting its new lineup as providing “4K Ultra HD TVs for every viewer,” Sony’s three new UHD series provide a total of nine new models in a wide variety of sizes, and, therefore, a wider choice of pricing options (though no prices have been revealed for the displays as of yet). The new TVs offer a deep lineup of features, highlighted by Sony’s 4K X-Reality Pro engine, which promises excellent upscaling of HD content to 4K resolution. Sony says the TVs also incorporate “the latest HEVC” (H.265) decoder, allowing 60 frames per second streamed resolution. Interestingly, the company did not mention the support of HDMI 2.0 in its release, though we would consider support for that connection would be a foregone conclusion.

XBR-X950B

The top dog in the new lineup is the company’s new XBR-X950B series, which comes in the mammoth 85-inch size, and a 65-inch version. The TV employs Sony’s brand new X-tended Dynamic Range Pro technology, which the company claims offers a vivid display of contrast and brilliant detail, driven from direct LED backlight arrays. Other features include Sony’s Triluminos display technology, ClearAudio + sound enhancement, screen mirroring via NFC touch from compatible phones, Sony’s Motionflow 960XBR, and more.

XBR-X900B

The new X900B offers a nearly identical feature set to its sibling above, including X-tended Dynamic Range, though it does so with an edge-lit display. Another shift for the X900B is its wedge-design, which gives the TV a slightly larger profile, but also allows it to incorporate Sony’s Magnetic Fluid speakers, claimed to provide a richer, more immersive sonic experience. The X900B comes in three model sizes, including a 55, 65 and 79-inch model.

XBR-X850B2014 Sony X900B with screenfill edit

The 850B is the only new series that doesn’t include the new X-tended Dynamic Range technology, which will make it slightly less eye-popping if you believe Sony’s hype about the new tech. That said, it still offers a bevy of UHD features, the rest of which are all on par with its siblings above. And while the X850B comes in 70-inch and 60-inch models, the lowest tier of the three also dips into the smaller 55-inch, and even 49-inch sizes, which should bring the series into a price segment more manageable for those without a trust fund.

4K content

Aside from the presumed lower pricing options in Sony’s new 4K lineup, the company offers some answers to the other big hang-up about 4K: the lack of content. To combat the issue, Sony has a multi-tiered approach.

Sony has continued to work on its 4K Unlimited Download Service, which provides storage of downloadable content, with up to 140 films and TV shows that work with Sony media players. The company has also been growing its “mastered in 4K” Blu-ray content by providing films that have been filmed or remastered in 4K, though the collection has still only grown to 20 films to date. Sony’s new 4K Handycam camcorder and 4K still cameras offer access to 500px, a site that allows users to access 4K photos, adding to the selection of 4K pictures from Sony’s own cloud service, PlayMemories. And finally, Sony is pushing 4K industry wide by providing technical support to 4K productions, including the 2014 FIFA World Cup.

The new tidal wave of 4K is proof that Sony is all in on Ultra HD, and the lack of any announced OLED TVs thus far further underlines Sony’s recent push away from the technology. We’ll have a closer look at all of Sony’s new 4K TV handiwork from CES soon to see if Sony’s labors have paid off, so stay tuned.

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