Skip to main content

Sony splits off TV division, puts laser focus on 4K


After several down years in its TV and PC divisions, Sony is trimming some fat and becoming more nimble. It’s game plan includes a dramatic strategy to sell off its Vaio computer division entirely, and a bold move to divert its TV division into a fully owned separate subsidiary.

The two moves amount to a massive restructuring for one of the world’s largest electronics titans, which has seen promising growth in its gaming, mobile, and imaging divisions, while TV and PC sales have dwindled. According to PC magazine, the restructure will result in 5,000 layoffs in 2014, including 1,500 in Japan, and 3,500 overseas.

Related Videos

While Sony is content to wash its hands of the PC industry entirely, selling Vaio to Japan Industrial Partners Inc., the company still sees promise in its TV brand, with a laser sharp focus on 4K for the near future.

Just as we saw in 2013, this year’s Sony CES showcase was unflinchingly centered around 4K, which is, in a roundabout way, named for the technology’s screen resolution at four times that of 1080p HD. The company seems to have no hesitation doubling down on the growing technology, proceeding full speed ahead with near tunnel vision. Sony leads the industry in several segments, including content creation technologies with its 4K cameras and production equipment, content curation through its online 4K Unlimited Download Service, and hardware with its expanding lineup of upper and mid-tier 4K TVs.

While it remains to be seen whether or not 4K will be adopted en masse on the short term at the scale Sony, and other competitors like Samsung and LG hope it will, there seems to be little doubt where the leaders of the industry are taking us. The big question for Sony in the next couple of years may just be: How fast will consumers follow?

Editors' Recommendations

FuboTV is now just … Fubo
FuboTV app icon on Apple TV.

FuboTV — the fourth-largest live TV streaming service in the U.S. — today announced that it's doing what a good many folks have been doing for some time now. It's dropping the "TV" from its name and shifting its consumer-facing products to "Fubo." And because you can't change your name without telling anyone, it's enlisted the help of NBA Hall of Famer Kevin Garnett and former NFL quarterback Mark Sanchez in an ad campaign to let everyone know.

The new branding will roll out across the company's apps and other products in the coming months.

Read more
Get this 55-inch 4K TV with Fire TV smart software for just $270
The Insignia F30 Series 4K TV mounted on a wall with the Fire TV interface on the screen.

In a world where eggs cost nearly a dollar each, and gas regularly jumps over $4 per gallon, 4K TVs have gotten dramatically cheaper. If you haven't upgraded yet, there's basically nothing stopping you. For instance, you can grab a 55-inch Insignia F30 Series 4K TV for only $270 after a $180 discount. This is a nice TV at a reasonable size that will cost you less than an anniversary dinner. Grab it before Best Buy stops the sale.

Why you should buy the 55-inch Insignia F30 Series 4K TV
The Insignia F30 Series 4K TV is equipped with a 55-inch screen with 4K Ultra HD resolution and High Dynamic Range, which provides a more impressive improvement to picture quality than just high resolution. You'll have to make sure that it's appropriate for your available space in the living room or bedroom by checking out our guide on what size TV to buy, but if it is, you'll be getting a bright and sharp display that also features DTS Studio Sound for an immersive cinematic experience.

Read more
This LG 75-inch 4K TV is a steal at $580 at Best Buy — save $220
55 inch lg 4k tv deal um7300 walmart october sale

You deserve a massive TV. If you find some good TV deals, you don't even have to feel guilty about dropping a bunch of cash on one. Take this deal on the 75-inch LG 4K TV. Right now you can buy it for $580 after a $220 discount. We're not sure how long this deal will stick around, so grab it before it's gone.

Why you should buy the 75-inch LG 4K TV
This LG 4K TV, officially named the LG 75UP7300PUC 4K TV, features a 75-inch screen -- you'll have to check out guide on what size TV to buy if it will fit where you're planning to place it. If that's a yes, get ready to watch your favorite content with vivid colors and sharp details because of its 4K Ultra HD resolution, as the TV is powered by LG's Quad Core Processor 4K.

Read more