Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Spotify set to finally announce a price increase, WSJ reports

Spotify Premium on an iPhone.
Phil Nickinson / Digital Trends

In what only can be described as a Friday afternoon news dump meant to soften the ground before an earnings call the following week, The Wall Street Journal reports that Spotify is about to increase its monthly subscription fee for the first time.

Spotify Premium is set to increase by $1 a month to $11, according the unsourced report. Spotify itself has yet to announce any changes. Spotify has long resisted any price increases, but the move would bring it in line with all of its major competitors, some of which have seen recent increases to that $11 mark.

Spotify’s free service presumably will remain unchanged.

A price increase was all but assured by Spotify CEO Daniel Ek during the company’s first-quarter earnings call. “I feel really good about our ability to raise prices over time — that we have that ability,” he said at the time. “And we have lots of data that backs that up. … When the timing’s right, we will raise [rates], and I think that price increase will go down well because we’re delivering a lot of value for our customers.”

The price increase also almost certainly was inevitable due to the fact that Spotify is still seeking to turn a profit (a fact also noted in the WSJ story). The company ended the first quarter with a 156 million-euro operating loss, and a total loss of 239 million euros.

Still up in the air, meanwhile, is whether Spotify is getting any closer to launching its long-awaited hi-fi lossless tier.

Spotify reported having 210 million subscribers to its Premium service as of March 31, 2023, an increase of 15% year over year, so a $1 increase would bring in an additional 200 million euros (and change) in revenue. (Premium also includes the Family Play and Duo Plan.)

Spotify will announce its second-quarter 2023 earnings at 8 a.m. ET on July 25.

Editors' Recommendations

Phil Nickinson
Phil spent the 2000s making newspapers with the Pensacola (Fla.) News Journal, the 2010s with Android Central and then the…
Spotify’s new AI Playlist feature uses text prompts to curate playlists
Spotify AI Playlist logo.

Spotify already has one of the best music discovery and playlist creation UIs in the biz, so where does the world's biggest music streaming service have left to go? Why, AI text prompts, of course. That's right, Spotify has announced that it is beta testing a new AI Playlist feature that will allow users to use text descriptions to curate playlists.

Available to Spotify Premium users in Australia and the U.K (for now) on Android and iOS devices, the AI Playlist feature can be found in the app's "Your Library" section, where you'll be able to tap the "+" icon to find the new AI Playlist (beta) menu. Here, you can select one of the premade suggested prompts or you can get creative and type in your own.

Read more
How to master your equalizer settings for the perfect sound
An equalizer from eqMac.

While most people will simply flip on the radio or load up Spotify to listen to music, audiophiles like to dig a bit deeper and customize their experience. This often comes in the form of adjustments to the equalizer, which offers the freedom to tweak every aspect of the sound booming out of headphones or speakers. Even some streaming services now have built-in EQs, giving you more ways than ever to play with your music and find something that best fits your ears.

Tinkering with the equalizer can be daunting to newcomers, as there are tons of cryptic settings you can manipulate. And if you mess with the wrong one, your sound quality might take a nasty hit. Thankfully, learning the basics isn't too difficult.

Read more
Spotify adds music videos for Premium users in a handful of countries
A promo image for music videos on Spotify.

Spotify today announced that it's bringing music videos (ask your parents, kids) to the streaming music service. With some caveats, however.

First is that this is somehow all in "beta," though it's not exactly clear what that means. It's not like music videos are new. Or streaming video is new. It could be that the catalog of music videos is said to be "limited," so maybe Spotify is just testing the waters before it spends more money on more music videos. But Spotify says you'll be able to watch vids from artists like Ed Sheeran, Doja Cat, and Ice Spice, among others. Spotify does say "In this beta launch, we’ll continue to innovate and iterate based on feedback from both users and artists."

Read more