Syntax Debuts New LCD TV’s

From the press release:

Syntax Groups announced at the iSuppli FID2004 conference, its newest Super-IPS-based Olevia 32-inch and 37-inch LCD TVs, plus immediate holiday availability of the Olevia 50-inch LCOS projection TV.

Expanding on the Syntax Olevia’s breakthrough value to performance ratio, the HDTV-ready 32-inch (LT32HV) and 37-inch (LT37HV) LCD TVs feature the newly-designed, stunningly-attractive black and charcoal bezel to frame the space-efficient LCD TVs’ high-quality, flat panel displays, optimized to provide sharp, vivid digital entertainment images from analog and digital TV signals, DVDs, VHS and video games.

“Since introducing our first Olevia LCD TVs earlier this year, we have received extremely robust acceptance from consumers and the retail channel because of the unique value proposition that Syntax brings to the digital living market,” said James Li, Chief Executive Officer of Syntax Groups. “Our new Olevia LCD and LCOS TVs are designed with a rich balance of leading specifications, competitively low prices and a solid after-sale warranty to serve the requirements of consumers who prefer larger format TVs.”

New Premium-Level Specifications
The new Olevia 32-inch and 37-inch TVs feature Super-IPS (Super-In-Plane-Switching) technology that provides the best display performance for LCD TVs with higher color saturation, the widest viewing angles, sharpest images, best response times and the minimum amount of color shift and distortion from any angle. Capitalizing on the high-end benefits of Super-IPS, both Olevia models have 176 degrees expanded viewing angles that provide excellent picture quality from any room location, exceptional 1200:1 high contrast ratio, high resolution of 1366 x 768 (WXGA), 8ms response times to display rapidly-moving images with smooth transitions that eliminate ghosting effects, 800 cd/m2 high brightness, 16:9 cinema-style widescreen aspect ratio with automatic progressive scan, 3D comb filter and 3:2 pull down.

For convenient viewing from multiple sources, the Olevia 32-inch and 37-inch feature dual built-in NTSC TV tuners for displaying split screens and Picture-in-Picture (PIP) capability. Several video and audio inputs are included such as HDTV component inputs (YPbPr and YcbCr 480i, 480p, 720p, 1080i), VGA, DVI HDCP, S-video, and RCA composite and audio. When connected to a PC using the VGA input, the Olevia LCD TVs function as a high quality multimedia display highlighting their ability to simultaneously watch TV or DVD movies on half of a split screen while surfing the Internet and accessing email or PC documents on the other half. Two 15 watts (LT32HV) or 20 watts (LT37HV) speakers deliver high quality surround sound. The Olevia LCD TVs’ thin profiles of 4.6-inch (LT32HV) and 5.6-inch (LT37HV) make them easy to attach to a wall using an optional VESA-standard mounting kit.

“The LCD-TV market has huge potential that can be realized only if manufacturers offer desirable products at affordable prices,” said Riddhi Pattel, senior analyst covering televisions at the market research firm iSuppli Corp., El Segundo, Calif. Due to declining prices, North American LCD-TV sales will rise by a factor of three and a half in 2004, growing to 3.1 million units, up from 881,000 units in 2003. TV sets with screen sizes in the 30- to 34-inch and 35- to 39-inch size ranges will account for nearly a quarter of all LCD-TV shipments in 2004, says iSuppli.

Price & Availability
Priced at $1,999 (MSRP), the Olevia LT32HV is available late November, and the $2,999 (MSRP) Olevia LT37HV will be available late December. To protect consumers’ investments, Syntax provides a standard free on-site one-year warranty and options to purchase extended warranties. Syntax’s family of Olevia LCD TVs are currently sold through leading consumer electronics retailers including ABC Warehouse, American TV, CompuSmart (Hartco), Dakota TV, DataVision, hhgregg, Micro Center, RC Willey, Rent-A-Center, Staples, and many other authorized resellers.

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