Skip to main content

Find furniture that suits your style with Houzz’s new visual match tool

houzz funding round visual match
Image used with permission by copyright holder
See something you like? Buying it is about to get a lot easier. At least, if that “thing” just so happens to be related to furniture and interior design. It’s all thanks to Visual Match, a new visual recognition tool from Houzz that claims to make it “easy for people to discover and buy on Houzz the types of products and materials that inspire them in photos.”

The tool, which is available on both desktop and mobile devices (it’s free for iOS and Android alike), uses deep learning technology to analyze more than 11 million home photos on Houzz. Furniture and decor that looks similar to the six million products on the Houzz Marketplace is then surfaced for users to browse (and hopefully buy).

Houzz View in My Room

“People come to Houzz because they want to get everything they need to improve their homes in one place, from inspiration to execution,” said Alon Cohen, Houzz co-founder and president. “Visual Match makes it even easier for people to take action on inspiration, enabling them to view a photo in the Houzz app, tap a product in the photo that they love, and use View in My Room to see the product in their own space before purchasing.”

The View in My Room feature that Cohen references is another new technology Houzz unveiled earlier this year, which helps users virtually place any product from the Houzz Marketplace in their own space. According to the company, 50 percent of users who have made purchases in the Houzz app used this feature to give themselves a little preview of what their purchase would look like in their homes.

With over 15,000 merchants selling on Houzz today, it’s likely that if you’re looking to (re)decorate, you’ll find something that suits your style on this digital marketplace. And with Visual Match, finding that something just might get too easy.

Editors' Recommendations

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
New custom feed tools will help streamline your Pinterest brainstorms
apple companies pinterest



Read more
Do matching appliances matter? We asked the experts to find out
do matching appliances matter electrolux feat

A recent survey found that 73 percent of homeowners plan to renovate their home this year. One of the rooms likely at the top of the renovation list? The kitchen.

Ask any realtor, and they’ll tell you that kitchens and bathrooms sell homes, and renovations of those rooms usually means buying new appliances. And buying new appliances takes research.

Read more
The Houzz app now lets you virtually tile your floor with augmented reality
houzz ar tile story vimr tiles edits for article add to cart

Houzz is pretty forward-thinking in its technology so it’s not a huge surprise that the company is adding new features to its augmented reality features in its mobile app. The latest addition is available for free as part of Houzz’s View in My Room 3D tool and enables homeowners and home buyers to visualize how their domicile might look covered in tile.

To use the Houzz feature, simply tap the View in My Room 3D button on a product page for a 3D-enabled tile product, which launches the feature on iPhone, iPad, or Android. Scanning the floor and pointing to the perimeters of the room populates the floor with tile in 3D -- not to mention estimating the cost for populating the place with tile from the aforementioned 3D-enabled tile project.

Read more