Skip to main content

Ikea finally gets around to adding shopping to its smartphone app

Ikea fans will soon have the chance to shop with greater convenience after the home furnishings company announced major changes to its app.

Online shopping and delivery are currently only available via Ikea’s web store, but adding the same functionality to the app will broaden the service as the company seeks to reach a larger audience and boost sales.

Speaking to Reuters this week, Ikea chief digital officer Barbara Martin Coppola said the upcoming app will also include an option to enter room dimensions so you can see with much greater clarity how different products will fit in your home.

“It is a completely new experience,” Martin Coppola said, adding that the app will endeavor to take the best of Ikea’s in-store experience and combine it with the online experience. It’s not clear, however, if it’ll also include the augmented reality technology of the Ikea Place app that lets you “see” how something will look inside your home.

The Swedish company hopes the revamped app, which will show Ikea’s full range of products, will provide useful support for its new, smaller stores in downtown locations, which stock fewer items. For example, you’ll be able to point your phone at, say, a sofa, whereupon the app will offer information on other available colors or fabrics. You’ll also be able to view it alongside other Ikea products in the same range to help you choose the one that’s right for you and your home.

“People who go to the stores might want to access the full range of Ikea, and that is when digital innovations come in handy,” Martin Coppola told Reuters.

Perhaps the biggest surprise about Ikea’s decision to add shopping functionality to its app is that it didn’t do it sooner. It’s possible to order items from Ikea’s website, but incorporating a shopping option into the app adds a whole lot of convenience for those who prefer to shop from their smartphone or tablet.

Ikea’s new app will roll out initially in France and the Netherlands before landing in the U.S. and other markets by the end of this year.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Google just redesigned one of its biggest apps, and it’s bad
Google Chat app on the Play Store.

Google Chat — Google's business-oriented messaging platform that is similar to Slack and Microsoft Teams — just got a big update for its Android and iOS apps. The update dramatically changes how you navigate the app and, uh, well, it sure is something.

Google Chat's mobile app used to be broken up into two pages: Chat (direct messages between you and other users) and Spaces (larger chat rooms for multiple people). As with most apps, you switched between these with a navigation bar at the bottom of your screen.

Read more
Cyber Monday smashes online shopping records
A person shopping online.

U.S. online shoppers spent a total of $12.4 billion on Cyber Monday, marking an increase of 9.6% from a year ago and setting a new record for the day.

During the busiest hour (10 p.m. to 11 p.m. pm ET), shoppers spent an astonishing $15.7 million every minute, according to data from Adobe Analytics.

Read more
It’s finally happening — your iPhone is getting RCS in 2024
iMessage on an iPhone 14 Pro Max, plus iMessage on an Android phone using the Beeper app.

Today is a day I truly didn't expect would ever happen. On November 16, 2023, Apple officially confirmed that RCS texting is finally coming to the iPhone in 2024.

Yes, you read that correctly. Starting "later next year," Apple will add RCS support to the iPhone. In other words, if you have an Android phone and are texting someone with an iPhone, you'll be able to text each other over RCS instead of SMS. That means you'll get many iMessage-like features such as typing indicators, read receipts, higher-resolution photo/video sharing, etc.

Read more