Skip to main content

Sonos throws some shade at the HomePod via a Spotify playlist

sonos pandora
Image used with permission by copyright holder
When it comes to throwing shade, no one does it quite so well as Sonos. To celebrate the arrival of the Apple HomePod onto the long existing connected speakers market, the rival brand is offering some cheeky commentary by way of — what else — music. You can now check out a playlist that welcomes Apple to the party, with plenty of sass thrown in. The playlist may seem innocuous enough at first, but upon closer inspection, listeners will find that each song serves as a greeting to Apple. And if you put some of the song titles together, you may just find some hidden messages.

Anyone can check out the playlist on Spotify, but ironically, given that the HomePod does not in fact support Spotify, you can’t listen to the particular lineup of songs on your HomePod. But when Apple gets with the times and adds one of the most popular streaming services in the world to its platform, that will certainly change.

This isn’t the first time that Apple has been kindly castigated by competitors for its relatively late entry into existing marketplaces. For example, when Apple Music launched in 2015, competitor Rdio wrote, “Welcome, Apple. Seriously.” Astute observers may have realized that this was a dig against Apple’s own 1981 ad to IBM, in which the iEmpire wrote, “Welcome, IBM. Seriously.” But ah, how the tables turn.

We should point out, however, that companies that attempt to poke fun at Apple don’t always meet with happy endings. Rdio, for example, closed down just six months after its “Welcome” ad ran.

But don’t worry — it certainly doesn’t look like Sonos is trying to engage in any hostile activity, especially against a company as large and influential as Apple. Ultimately, the message is friendly, as it ends with two songs that spell out, “We’re going to be friends over everything.” After all, in this market, it’s impossible for one company to have true dominance (and it would appear that at the very least, Sonos recognizes this).

If you’re interested in checking out Sonos’ playlist, you can check out the Welcome to the Party mix. But of course, you’ll have to do it from something other than a HomePod.

Editors' Recommendations

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
Sorry, there’s no new HomePod on the way
Customers inspect the new Apple HomePod at an Apple Store on February 9, 2018 in San Francisco, California.

Today's Apple event had the rumor mills filing for extra overtime pay in hope that a new HomePod or HomePod Mini would be announced, but HomeKit users once again find themselves out in the cold. Although Apple announced quite a bit of information about upcoming products, no mention was made of its smart home presence.

The original HomePod was discontinued last year around this time, with the idea that Apple would focus all of its future efforts on the HomePod Mini. The latest announcement Apple has made regarding the Mini is the launch of new colors -- yellow, orange, and blue -- but even that was in November of last year. Since then, there's been no news.

Read more
Guide to Thread in the smart home
Homepod Mini Lifestyle Shot

You've maybe seen the "Thread" brand on the occasional smart home appliance, like the last Apple HomePod Mini. Understanding what exactly Thread entails and what it can do for your set-up can shape how the rest of your smart home grows.

Thread is a wireless communication standard in the same vein as Zigbee, which is used by Philips Hue lights. The biggest thing that sets Thread apart is that you don't need a separate hardware hub to tie devices together. Thread was originally founded in 2014 by ARM, Qualcomm, NXP, Nest, Samsung, and a smattering of other manufacturers. In 2018, Apple joined the party.

Read more
New HomePod Mini colors expose how stale Apple’s smart home lineup has become
Apple HomePod mini on table

Apple excels in many areas, particularly with regard to its computing lineup. The company produces mobile computing solutions miles beyond what its competition has to offer. The same could be said about its iPhone. Despite this, Apple is lagging behind in the smart home space. When the most exciting announcement about Apple's presence in the smart home space is a few new colors for the HomePod Mini, something is wrong.

HomeKit has the potential to be a major name in the smart home field. Given how prevalent iOS technology is in day-to-day life, it honestly should be already. Instead, HomeKit compatibility tends to be an afterthought for most tech. Amazon Alexa and Google Assistant dominate the playing field. HomeKit has fallen so far behind that it's not even in the same stadium anymore. The development of Thread has the potential to change this, but the end result remains to be seen.

Read more