Kindle leads Android tablet market, but the Nexus 7 is gaining speed

By Joshua Sherman January 28, 2013

Localytics, an analytics firm that specializes on the mobile market and its trends, has released its report on the current market share of Android tablet, and it spells good news for Amazon. According to the report, Amazon’s Kindle brand holds an impressive 33 percent of the U.S. Android tablet market, followed far behind by the Barnes & Noble’s Nook, Samsung’s Galaxy series, Google’s Nexus 7, and other devices.

The report was generated by recording the number of application installs across more than 500 million devices, and compiles the hard data both by nation and, for the United States, by device. While it is not completely comprehensive, it offers a fairly accurate picture of just who is selling Android tablets. As far as Localytics is concerned, Amazon’s Kindle is leading the charge for Android, holding 33 percent of the market among other Android Tablets. Distantly behind Amazon is the Nook with 10 percent, Samsung Galaxy series with 9 percent, and Google’s Nexus 7 with 8 percent. While these numbers do not include other devices like the iPad or Playbook, it still helps offer perspective to how far ahead Amazon is among other Android tablets.

As for Amazon’s competition, all three of its closest competition have some serious catching up to do. Google is showing some serious promise as a future contender to the massive e-reader and tablet seller. While the Nook and Galaxy series of devices have been around for some time, Google’s Nexus 7 is just one device that has been around a mere six months. If this kind of growth continues for Google, it will challenge Amazon in the near future. But with growing competition among both Android and non-Android tablets from dozens of manufacturers, the market is still anyone’s for the taking.

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Joshua Sherman is a contributor for Digital Trends who writes about all things mobile from Apple to Zynga. Josh pulls his…

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