AT&T is struggling against T-Mobile’s onslaught

att broadband expansion news new at amp t logo in dallas  tx
Wikipedia Commons
AT&T is struggling to attract more all-important postpaid customers than its competitors, according to its latest financial report. While it added 2.8 million new wireless customers in the last three months overall, only 526,000 of them were postpaid, down more than 38-percent from the year before. It’s these customers that are considered the bread and butter of the wireless industry, as they pay a flat rate for texts, calls, and data each month.

Worse still, AT&T was the only carrier to lose postpaid customers, according to BTIG analyst Walt Piecyk. Arch rival T-Mobile, for example, added 917,000 postpaid phone customers, or 1.3 million in total, during the same period.

T-Mobile is well known for its aggressive pricing and promotional activities. For a while now, it has been tempting AT&T and Verizon customers away with discounts on iPhones, a free year of Hulu, and cheaper contracts. Not to be left out, Sprint also joined the battle with its half price deal, which it extended earlier in the month. It’s not surprising AT&T has had a difficult few months. The affect of this has lowered the company’s wireless revenue to $18.9 billion, a nearly 5-percent fall from the same period in 2014.

AT&T’s not giving up, and there are some bright spots in its report. It added 469,000 prepaid customers in the fourth quarter, the highest out of all four major carriers. That took the total to 1.4 million for the full year, split between AT&T’s subsidiaries Cricket and GoPhone. It also has a new weapon to take on the T-Mobile threat, and pull back some postpaid customers — the revival of its unlimited data plans. Apparently, 500,000 eligible customers have already signed up.

Finally, it has also added a million connected car installations, showing its push into the automotive world is really taking off. It plans to connect 10 million cars in the next five years, thanks to a new partnership with Ford.


The OnePlus 6T could launch on T-Mobile in October, report says

According to a recent report, the launch of the OnePlus 6T could be different from any other OnePlus launch in history. How? It could have the backing of a major U.S. carrier. The report notes that the phone could launch on T-Mobile.
Home Theater

Let your vinyl sound even better with one of the best phono preamps

Whether you're looking for a quick fix to set up your first turntable or a long-term audio upgrade for higher-quality sound, here are the best phono preamps you can buy that won't empty out your wallet.

T-Mobile partners with Live Nation, Pandora to offer customers more perks

T-Mobile made a few other announcements today: Not only has the carrier partnered up with Live Nation to provide offers, but customers will also be getting a free year of Pandora Plus.

T-Mobile wants to reinvent customer service with a ‘Team of Experts’

To reinvent how it approaches customer care, T-Mobile announced its Team of Experts. Whenever a customer contacts T-Mobile, they're given direct access to the same team members each time without being put on hold or transferred.

Huawei could announce a trio of new smartwatches at IFA in late August

The Huawei Watch 3 may be a ways off from release, but that doesn't mean Huawei isn't working on what it could look like. A new patent from Huawei hints at a smartwatch with space to store a pair of true wireless earbuds.

Apple aficionados, these cute pillows are made just for you

Created as "a cuddly tribute to the tech that changed our lives," these cute pillows will be hard to resist for diehard Apple fans. Each one features an iconic Apple product, including the first iMac and the game-changing iPod.

iPad battery explosion prompts Apple Store evacuation in Amsterdam

An iPad battery exploded in an Apple Store over the weekend, causing breathing issues for staff members, and requiring the fire brigade and an ambulance to attend. The incident took place in Amsterdam.

Airport’s low-tech solution to digital chaos involves the humble whiteboard

A U.K. airport has suffered a major computer error, caused by data connection problems, which has stopped flight boards from showing crucial passenger information. The solution is wonderfully low-tech.

Free yourself! How to unlock a phone from the icy hands of your wireless carrier

Do you want to know how to unlock a phone through your carrier or a third-party service like DoctorSIM? Regardless of which way you want to go, we've compiled a list of requirements and methods for doing so.

Part smartwatch, all fitness tracker, the Charge 3 is a blast from Fitbit’s past

Fitbit announced its next wearable: The Fitbit Charge 3. The new fitness tracker features a touchscreen OLED display, smartwatch capabilities, enhanced fitness features and more. Here's everything you need to know about it.

Apple registers six models of Apple Watch Series 4 in European Union

Ready for an all new Apple Watch for 2018? It looks like Apple may be planning a complete redesign with improved health features. Here are all the details about the upcoming Apple Watch Series 4.

From DIY to AAA, here’s how to take a passport photo in 6 different ways

If you're applying for a passport or renewing one, you need to submit a photo in your official application. There are strict guidelines, but fortunately, it's something you can do at home. Here's how to take a passport photo.

Huawei P20 photos show bezel-less display with teardrop notch, triple camera module

Huawei is no stranger when it comes to big phones. And this year it plans to go even bigger with the Huawei Mate 20 and Mate 20 Pro. Here's what we think we know about the new range.

(Update: deal expired) The Essential Phone is on sale for a bargain price of $224

The Essential Phone (PH-1) was one of the best-reviewed phones of 2017, and it comes from Andy Rubin, the co-creator of Android itself. It has a striking design with a bezel-less display and the price is now down to $500.