Review: There’s no place like Facebook Home

Facebook-Home-Hands-on

Facebook Home is, without a doubt, Facebook’s most ambitious and inventive play for our mobile attention. Since filing its S-1 papers last year, the social network’s need to capture this market has been much-discussed; if the platform can’t make the jump from being thought of as a desktop app to a mobile one, its days are essentially numbered – not to be dramatic about it.

In addition to some fairly expansive updates to the Facebook app and other mobile-facing efforts like Poke, Camera, and Messenger, the platform has been working on Home. So after four days of making the switch, does the “apperating system” make a compelling argument for taking over your phone?

Trading design for function

Shortly after installing Home and admiring cover feed and its never-ending stream of your Facebook friends’ updates and photos, the first thing you might realize about the app is how truly limiting it is and how very trapped you are.

Before that moment though, there’s a lot about Home that’s very eye-catching and hypnotizing. Is the edge-to-edge display, your friends’ photos somehow look better, nice, more interesting. There’s a certain “live” quality to seeing them roll by in a much more visual fashion than we’re used to with the plain old News Feed. Updates, set against the backdrop of someone’s cover photo, just seems more worth reading. You will end up paying attention to updates – which is just what Facebook wants.

cover feed and appsThe interface means it takes more taps to get to apps you often want – calling, the Play Store, settings, Maps, search. Facebook’s concern is that you use Facebook … who cares about everything else?

Well, you do. Probably. I’m not saying we don’t spend an inordinate amount of time using our smartphones to access Facebook – we definitely do – but we also use it for a variety of other things. And Home offers far fewer ways to customize app accessibility. For god’s sake, your clock disappears within a brief moment of waking your phone up. What’s up with that?

The way you interact with your phone when using Home is interesting, though. Sliding your profile icon to Apps, Messages, or Last app opened is fun and user-friendly; it’s a method you catch onto quickly and start to enjoy.

Still, overall, you’re making some compromises when it comes to time and usability. And while the cover feed is inarguably beautiful and eye-catching, it actually hurts discoverability. Check out how the old-fashioned Facebook News Feed packages these image-focused stories versus how Home displays them: 

home versus news feed

 Or, stories with multiple photos end up taking up multiple pages of cover feed:

news feed versus fb home example two

The accidental ‘like’ and other harms of the no-lock screen

As we already discussed, Facebook Home prevents you from using a lock screen on your smartphone. Now if you dive into Home’s settings, which is a standalone app downloaded when you install Home, there’s an option to toggling Home off unless you choose to open it; essentially, this means Home becomes like any other app and is just an option for how to access Facebook. It doesn’t serve as the layer on top of your smartphone … sort of undoing its entire purpose.

But if you leave it on for the full Home experience, so that when you turn on or wake up your smartphone, Home immediately starts running, you sacrifice your lock screen. And this means if anyone happens to grab your phone, they have immediate access to your account and the ability to start liking updates and commenting. And it also means they can dive right in to anything else on your phone: text messages, email, photos, etc. You’re just asking for an awkward situation. Begging, really.

There’s also the opportunity for accidental liking. Two taps, and you’ve thumbs-upped that update; I cannot tell you how many times you’ll unintentionally do this … it’s a lot.

Silver linings playFacebook

chat heads screenshot exampleIn addition to just being downright good looking, there are a handful of features of Facebook Home that are a joy to use. Chat heads is inarguably the best part of Home and a feature I profoundly hope will make its way independently to app stores (including iOS, please and thanks). The ability to keep on doing whatever it is you’re doing and have SMS and Facebook Messages roll in simultaneously is a welcome change; the UI of this function is also fantastic: Being able to open one message that overlays whatever app you were previously using without diving straight into your messaging app is a godsend.

At launch, it was a little confusing what would happen when you recieved an SMS versus a Facebook message; the answer is that they both function the same. Sort of. When you get a Facebook message, the user’s picture shows up … also known as his or her chat head. When you get a non-Facebook message, a circular icon that reads SMS pops up in the same fashion. Everything else works the same, including how you open and dismiss these chats. 

Chat heads are exceptionally fun and easy to use and allow you to keep doing whatever it is you’re doing without being interrupted.

Dismissing chats by dragging them to the “X out” area is also a nice touch. Chat heads could use some tightening up: Some of my contacts didn’t merge with my address book, so when I jumped into the phone’s native texting inbox, I would see names, but inside Home’s message portal, just numbers. But this is probably nothing that can’t either be easily patched or requires some effort digging inside of Home’s settings.

fb home notificationsNotifications are also great. They are big and bold and overlap the cover feed. Two taps open them up, and a simple slide to the right dismisses it. Of course, this is only when they worked: I never once received a notification for a missed call or voicemail or email, though there is an option within Home settings to have the standard Android notification status bar pinned to the top of your display, which is something of a workaround.

Facebook also deserves props for creating something truly unique here. Home is the first original thing Facebook has done when it comes to mobile innovation. Poke, Friends Nearby, Camera, and even Messenger took heavy cues from niche apps that were becoming viral hits – naturally, organically experiencing widespread adoption and growth. Facebook, on the other hands, has been content to manufacture clones that attempt to pocket a bit of their competitors magic. The results have been mixed.

So to Facebook’s credit, Home is certainly an original take on how to leverage a social platform over mobile. I wouldn’t be surprised to see other platforms experimenting with the “apperating system” model.

Lipstick on pig

The problem with Facebook Home is the same as the problem with Facebook: Content. It’s no secret that Facebook has recently been struggling with engagement, and this isn’t only proven with statistics and measurements, but in personal anecdotes. How many of us are guilty of saying “Facebook is boring” or doing the daily perusal of the News Feed, sweeping for birthdays, event invites, or tagged pictures, and then Xing out? It’s part of your daily Internet fix, a requisite stop, but not one that yields much investigation or interaction.

There are a lot of reasons for this, and you can make the argument it’s generational; those of us who were Facebook’s original clientele are older (and wiser?) and  maybe growing up and out of how intensely we used to interact with Facebook. And younger users grew up with a very different relationship with the connected Web than we did, and are playing with it in different, more ephemeral, personal ways.

But there’s also the issues with content. The News Feed is broken; you only see a third of what your Facebook friends’ post every day, ads have increasing real estate within the stream, as do other kinds of sponsored content. It’s not a true source of news; there’s a lot of manipulation going on there, and for all its realizations that there’s power in real time, Facebook simply isn’t equipped to handle that type of structure.

Home doesn’t fix this, it just packages it all differently. It’s a better package, sure, but what inside isn’t inherently more interesting to me. Home means you see each update one at a time, instead of a list of them presented in vertical fashion. And yes, they have nice background images and easy commenting, but I still don’t find myself very motivated to engage with this content. The fact that this cover feed will see ads too means that it’s only a temporary reprieve from the sponsored posts that might be inundating your News Feed.

Facebook Home is many things: It’s beautifully designed, ambitious, and an interesting option for experiencing Facebook. If you’re sick of logging on via desktop, then Home is worth a try – it definitely keeps you from spending time checkout out your account. But there are also many things it’s not: An Android replacement. An operating system. And it’s absolutely not an antidote to Facebook Fatigue

This isn’t a home – it’s more like that vacation resort you’re ready to leave: Everything was great, and the scenery fantastic … but you’re ready to go back to the place you actually call home. 

Emerging Tech

Here’s how Facebook taught its Portal A.I. to think like a Hollywood filmmaker

When Facebook introduced its Portal screen-enhanced smart speakers, it wanted to find a way to make video chat as intimate as sitting down for a conversation with a friend. Here's how it did it.
Mobile

Need a date for Valentine's Day? Cozy up with the best dating apps of 2019

Everyone knows online dating can be stressful, time-consuming, and downright awful. Check out our top picks for the best dating apps, so you can streamline the process and find the right date, whatever you're looking for.
Computing

These 30 useful apps are absolutely essential for Mac lovers

There are literally hundreds of thousands of great software programs compatible with MacOS, but which should you download? Look no further than our list of the best Mac apps you can find.
Computing

Having enough RAM is important, but stick to these guidelines to save some money

Although not quite as exciting as processors and graphics cards, RAM is one of the most important parts of your PC. Not having enough can hurt performance. So, how much RAM do you need?
Mobile

The 2-year-old Nokia 6 is now being updated to Android Pie

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.
Mobile

Samsung beefs up just about everything in its Galaxy S10 smartphone range

Samsung has unveiled its 2019 flagship smartphone lineup, and there aren't just two phones as usual -- there are four. There's the Galaxy S10, S10 Plus, as well as a new entry called the S10e, as well as the Galaxy S10 5G.
Mobile

Samsung’s Galaxy S10e unapologetically rips a page out of iPhone XR’s playbook

Samsung's Galaxy S10e -- a new entry in the Galaxy S-series -- has a few things in common with Apple's lower-cost iPhone XR. From the price tag to the color, we take a look atthe similarities.
Product Review

If price is top of mind, Samsung’s Galaxy S10e is the flagship phone to buy

Samsung’s Galaxy S10 and S10 Plus are joined with a new entry into the Galaxy S family -- the Galaxy S10e. It costs a little more than the original price of the Galaxy S9, but it’s meant to be the more affordable phone compared to the…
Mobile

What we like and don’t like about the Galaxy S10

Samsung’s Galaxy S10 takes the elegant design to new heights, boasts incredible screen and camera tech, and offers speedier connectivity, but we don’t like the price and a few other things. Here’s what we like and don’t like about…
Mobile

Samsung goes big with the next-gen Galaxy S10 5G smartphone

Samsung has announced a whopping four new Galaxy S10 devices, from the low-cost S10e to the triple-camera S10 and S10 Plus. But it's the Galaxy S10 5G that steals the show as it's among the first 5G-ready smartphones to hit the market.
Home Theater

Samsung Galaxy Buds first look: Ear candy or ear worm?

Samsung’s answer to the oddball design of Apple's AirPods is the new Galaxy Buds, which are cheaper, better looking, and bring some neat features. Can Galaxy Buds snuff out the AirPods?
Product Review

Samsung's Galaxy S10 phones are its most refined yet. Be prepared to pay up

Samsung has unveiled its lineup for its most popular smartphones, and it includes the Galaxy S10 and S10 Plus. The two flagship phones boast hole-punch cameras, fingerprint sensors embedded in the display, and beefier batteries.
Mobile

Folding smartphones hinge on the success of the Samsung Galaxy Fold

The Samsung Galaxy Fold has arrived, and it goes on sale soon. Folding out from a 4.6-inch display to a tablet-sized 7.3-inch display, this unique device has six cameras, two batteries, and special software to help you use multiple apps.
Mobile

Samsung Galaxy S10 vs. S10 Plus vs. S10e vs. S10 5G: Which should you buy?

With four stunning Galaxy S10 phones to choose from, Samsung is bombarding us with choice, but which one should you buy? We compare the S10, S10 Plus, S10e, and S10 5G in various categories to find out exactly how they differ.