Google is celebrating female developers by highlighting their apps

google international womens day

In honor of International Women’s Day, Google is celebrating inspirational women in tech — particularly those that have contributed to the Google Play ecosystem. This week, on Google Play, you will see a collection of apps and games developed by women, along with movies and TV shows with strong female leads.

While Google will highlight movies and TV shows, what it really seems to want to show off is apps and games developed by women. The company launched its “Change the Game” initiative last fall in an attempt to help highlight and empower female developers. It makes sense — Google conducted a study into mobile gamers and found that roughly half were female — and that 43 percent of female gamers played more than five days a week, compared to only 38 percent of their male counterparts. Despite that, only 24.8 percent of women working in the industry, according to Google, identify as female or transgender, and the result is that only 30 percent of female gamers feel that games were made for them.

When it comes to particular games that Google is highlighting, you will see a few popular titles — such as 80 DaysZen Koi 2Race for the Galaxy and more. You will also see some female creators highlighted on YouTube — Gloom, CyberNova, and more will all take to YouTube starting on Thursday, March 8, to share their stories on how they got into gaming.

It’s not just about gaming though — Google will highlight other apps, too. For example, the company is promoting Canva, a graphic design app, CastBox, a podcast curation app, and Habitica, an app that helps you turn your day-to-day tasks into a kind of game — which could help you be a little more productive.

When it comes to movies and TV shows, more and more are being released with strong female leads. For example, Google is highlighting the likes of Wonder Woman, Frida, Girls, and more.

In general, the tech industry is facing a shift. Companies like Google and Apple have been criticized for their lack of diversity over the past few years, but they have been launching initiatives to try and change that.


4 women innovators who are using tech to help others live better lives

Meet four women leaders who are not only at the forefront of technology today, but also using tech — from robotics and medicine to food and undergarments — to help others.

Upcoming zombiefest Days Gone boasts 30-plus hours of story-driven content

Days Gone, the first PlayStation 4 title from Sony's Bend Studio, looks to offer a different type of zombie game. Here's everything we know about the forthcoming title, from the setting to its gameplay.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.

Saving for a vacation? Here are the best apps to help you manage your wealth

Looking to start managing your money, but don't care for intricate software or spreadsheets? Lucky for you, we made a list of the best budgeting apps designed to help you rein in your expenditures.

FCC to help first responders pinpoint 911 callers in multistory buildings

When someone calls 911 from their cell phone, wireless carriers provide operators with an approximate location. Now the FCC wants the carriers to provide vertical location data to pinpoint 911 callers inside multi-story buildings.

Latest Samsung Galaxy smartphone will pop up on April 10

Samsung will show at least one new Galaxy phone off on April 10, it has confirmed in a teaser tweet. The Galaxy A90 may make its first appearance, and it's rumored to have a pop-up camera and a notch-less screen.

Leaked ZTE concept phones are crazy, possibly fake, and totally worth seeing

Renders of what may be ZTE concept phones may show how the manufacturer could avoid using the notch on future devices. They're crazy -- and maybe not even real -- but they're definitely worth looking at.

The iPad Mini, Apple’s tiny tablet, makes a return with powerful specs

Apple has finally revealed the iPad Mini. With all-new and upgraded specs, support for the Apple Pencil, and a fantastically inclusive price, here's everything you need to know about the iPad Mini.

The Apple iPad Air is the power-packed tablet for everyone

The iPad Air is the less serious cousin to Apple's iPad Pro range, and it's the perfect addition to your coffee table. But it's no less powerful. Here's everything you need to know about the iPad Air.

Get excited for your Sony Xperia 10 or 10 Plus by getting it set up just right

If you've picked up one of the Sony's more affordable smartphones, you may be be wondering what hidden depths lie within. We've got some handy Sony Xperia 10 tips for you here to help you get to grips with your new phone.

This is the one thing you need to do before giving your child a smart phone or tablet

Monitoring your kids' digital habits can be a challenge in today’s high-tech age, but great parental control software like Qustodio gives parents a much-needed advantage Read on to find out how you can protect your child from online…

How to choose an iPad in 2019: A practical guide to Apple’s tablets

Selecting an iPad from Apple's lineup can be intimidating, but it doesn't have to be. Our comprehensive guide should put the numbers and specs in practical, easy-to-understand terms. Find your ideal iPad with the help of our guide.

These voice-changing apps will have you punking friends and family like a pro

Have you ever wanted to call your friends as Darth Vader or Alvin from the Chipmunks? If you want to play a prank on your friends, we have the best voice-changer apps for iOS and Android, whether you want to record audio or make a call.

Apple’s new iPads are hardly new at all. Don’t waste your money

It has taken Apple four years to get around to updating the iPad Mini line, but the new iPad Mini is virtually identical to its predecessor. It’s joined by a confusing iPad Air with no obvious target audience. Is Apple just trying to sell…