Skip to main content

Huawei just overtook Apple as the second-largest smartphone seller

Huawei is moving up in the world. According to a new report from Counterpoint Research, the company has surpassed Apple to become the second-largest smartphone brand in the world in terms of units sold, after having shipped more phones than Apple during the second quarter of 2018. The report notes that Huawei was able to achieve the feat on the strength of its excellent premium phones, as well as a slew of midrange and budget devices, including those in the Honor sub-brand.

It’s pretty huge news, not just for Huawei, but for the smartphone industry as a whole. For the past seven years, the top two spots have been dominated by Apple and Samsung. Samsung is still at the top of the food chain, after having captured a whopping 20 percent of smartphone shipments.

Of course, it’s likely the rankings will change a bit over the next year. The second quarter or the year is one of the slowest for Apple, which is about to head into another upgrade cycle. This will almost certainly put Apple back in the second position, even if only for a quarter or two. On top of that, considering Huawei’s growth, it’s possible Huawei could eventually take out Samsung too — though we expect it to be a while before that happens.

In total, Huawei captured 15 percent of smartphone shipments, while Apple came in third with 11 percent. Xiaomi finished fourth with 9 percent, Oppo was fifth with 8 percent, and Vivo sixth with 7 percent. Also interesting is the fact that HMD Global was the fastest-growing brand compared to the same quarter last year. While in the second quarter of 2017, the company only shipped around 500,000 smartphones, in the second quarter of 2018, it shipped 4.5 million, with Counterpoint estimating a massive 782 percent growth. OnePlus, Xiaomi, and Huawei all also exhibited fast growth, though none anywhere near as fast as HMD Global.

The average selling price of a smartphone also shifted quite a bit. While Samsung’s average selling price largely remained the same, Apple’s grew by 20 percent, thanks largely to the fact that the iPhone X is more expensive than any iPhone before it. Huawei’s average selling price also grew, up by 28 percent, as did Xiaomi’s, which jumped 14 percent. It’s likely that trend will continue as we head into an era of ultra-premium smartphones.

Editors' Recommendations

Christian de Looper
Christian’s interest in technology began as a child in Australia, when he stumbled upon a computer at a garage sale that he…
This AirTag competitor just did something Apple never will
A "perfectly imperfect" Chipolo tracker.

What happens to item trackers with cosmetic flaws? For Chipolo, the answer may surprise you. At CES 2024, the Apple AirTag competitor is introducing a limited-edition run of its popular item trackers that just so happen to have some flaw — such as a blemish, scratch, or nick. Each accessory works as intended from a technology standpoint, with each marked "perfectly imperfect."

Per Chipolo: "In a world that frequently underscores the pursuit of perfection, Chipolo’s campaign challenges those conventional societal expectations that demand flawless perfection from individuals. Each of these exclusive Chipolos, though bearing minor cosmetic flaws, functions seamlessly — highlighting the notion that what we perceive as 'defects' often go unnoticed by others, yet they can become pronounced in our minds as we focus on them and even magnify them."

Read more
Apple may have already killed Android’s newest iMessage app, Beeper Mini
Splash screen of Beeper Mini app.

The inevitable has happened, it seems. Beeper Mini, the reverse-engineered app that brought iMessage to Android with a blue bubble hack, has apparently run into an official Apple roadblock. Within the past couple of hours, multiple users have posted online that Beeper Mini texts are not passing through.

Well, it appears that Apple is somehow blocking server access. When asked whether Apple was responsible for the outage, founder Eric Migicovsky said it was likely the case. “Yes, all data indicates that,” Migicovsky told TechCrunch.

Read more
Sunbird — the sketchy iMessage for Android app — just shut down
Sunbird messages app for Android

What was supposed to be an iMessage redeemer for Android smartphone users has quickly been consumed in a chaos of security and utter negligence. Merely days after the Nothing Chats app was removed from the Play Store, the tech at its foundation provided by Sunbird is also taking an unspecified leave, intensifying suspicions of something being seriously wrong.

Sunbird appeared on our radar late last year, promising blue bubbles for Android-to-iPhone messages. It also promised to bundle all messaging apps into a single cluster, somewhat like Beeper. Nothing adopted the Sunbird tech, bundled it into its own app for the Nothing Phone 2, and launched it with an ambitious video. “Sorry, Tim.” That’s the message Nothing CEO Carl Pei sent.

Read more