Play musical trivia while scarfing down a Big Mac at a Swedish McDonald’s

mcdonalds beatquiz ontable
Lingering in a McDonald’s isn’t the most appealing way to spend an afternoon (unless you’re small enough to fit through PlayPlace tubes, maybe). But you have to hand it to Mickie D’s for doing all it can to keep customers around. Select spots offer free Wi-Fi, and others host exclusive digital content like Pokémon Go collectibles. And on Tuesday, McDonald’s app users in Sweden get auto-generated music quizzes.

McDonald’s latest enticement comes in the form of BeatQuiz, a new feature of the restaurant chain’s mobile app for Android and iOS. It’s a multiple-choice game about popular tunes — using the location-tracking hardware of any smartphone, BeatQuiz automatically generates questions related to the restaurant’s soundtrack.

“A never-ending digital pop quiz, BeatQuiz is packed with incredible entertainment that McDonald’s guests are going to love,” Ulf Persson, head of digital customers experiences at McDonald’s Sweden, said in a statement. “We can’t wait for people to start challenging pals and impressing others with their music trivia knowledge. Personally, I can’t stop playing it. And you won’t be able to either.”

mcdonalds beatquiz heropicture silver

There’s more to BeatQuiz than tricky questions. A daily leaderboard lets you see how your musical knowledge compares to your McDonald’s peers, and a local multiplayer enables one-on-one battles with friends — presumably over a Big Mac and fries.

Soundtrack Your Brand, the streaming service behind BeatQuiz, said it’s been more than a year in the making. The company teamed up with global advertising firm DDB and Soundtrack Labs to build an open API, which it’ll make broadly available down the line.

“Games like Nintendo’s Pokémon Go have showed us that the best playground out there is the world we live in, Joel Brosjö, SoundTrack Your Brand’s co-founder and chief experience officer, said in a statement. “With BeatQuiz, we’re applying the same logic to bring McDonald’s restaurant environment to life.”

mcdonalds beatquiz rsz environment

It’s not the first of the The Golden Arches’ mobile efforts. In November, McDonald’s announced smartphone-based ordering that lets customers reserve and pay for food ahead of time. The chain expects that by 2018, it’ll be available in 20,000 to 25,000 restaurants worldwide.

And McDonald’s is harnessing the power of mobile in another way: Recruitment. In April, McDonald’s in Australia (where it’s known as Macca) is using Snapchat as part of its job application process. The global fast-food purveyor has its own filter — “Snaplications” — that lets prospective employees don digital uniforms and submit a 10-second video application.

Smart Home

Kroger supermarket chain tests driverless grocery deliveries in Arizona

Kroger and autonomous delivery innovator Nuro began a pilot program in Scottdale, Arizona, for grocery home deliveries with Prius cars to test the self-driving concept. The first tests do not use the purpose-built Nuro vehicle.
Home Theater

The best MP3 player you can buy (and four alternatives)

Want to go for a run, but your phone is weighing you down? No worries. Can't fit your whole music library on your smartphone? Don't sweat it. Check out our list of the best MP3 players, and find one that works for you.
Social Media

Spice up your Instagram videos by adding your top tunes to the soundtrack

Have you ever taken a beautiful video, only to have it ruined by some jerk in the background yelling curse words? Here's a list of apps you can use to add your own music to Instagram posts.
Music

Spotify vs. Pandora: Which music streaming service is better for you?

Which music streaming platform is best for you? We pit Spotify versus Pandora, two mighty streaming services with on-demand music and massive catalogs, comparing every facet of the two services to help you decide which is best.
Mobile

A subway passenger may have snagged a shot of the upcoming Pixel 3 XL

It hasn't been too long since Google launched the Pixel 2, but it's already gearing up for the next iteration, the Google Pixel 3. Here's everything we know about the upcoming phones so far.
Mobile

HMD may announce the U.S. release of the Nokia 6.1 Plus next week

It's shaping up to be a big year for HMD. After announcing five phones at MWC earlier this year, the handset manufacturer is reportedly bringing another budget phone, the Nokia 6.1 Plus, to the U.S.
Product Review

Sony's underwhelming XZ2 Premium makes a better camera than a phone

Sony’s third flagship phone of 2018 is its first to ever feature a dual-camera lens. The Sony Xperia XZ2 Premium can capture ultra-low-light video far better than the iPhone X or Galaxy Note 9, but is it worth the high cost?
Mobile

Newly leaked photos show a fully functioning Motorola One Power

Many of us have come to know and love Motorola's extensive lineup of budget phones. But Motorola makes some pretty awesome midrange smartphones as well. And it looks like we're about to see its next phone, the Motorola One Power, very soon.
Mobile

How to find a lost phone, whether it's Android, iPhone, or any other kind

Need to know how to find a lost phone? Here, we’ll help you locate your lost or stolen phone using both native and third-party apps and services, whether it’s a smartphone or an older variety.
Mobile

The OnePlus 6T could launch on T-Mobile in October, report says

According to a recent report, the launch of the OnePlus 6T could be different from any other OnePlus launch in history. How? It could have the backing of a major U.S. carrier. The report notes that the phone could launch on T-Mobile.
Computing

Apple’s rumored entry-level MacBook may appear in September starting at $1,200

Apple may reveal new products in September including an entry-level 13-inch MacBook based on Intel’s seventh-generation processors. Apple originally intended these units to rely on Intel’s now-delayed 10nm “Cannon Lake” processors.
Music

How much is Spotify Premium, and how can you get it at a discount?

Having access to millions of songs comes at a price -- albeit, a pretty small one. Before you figure out how much is Spotify Premium going to cost you, you’ll want to see if you qualify for a discounted (or even free) subscription.
Mobile

AirDrop makes sending files to Apple devices easy -- here's how

Want to send files or photos to your friends when you're standing directly beside them? Instead of texting or emailing, why not learn how to use AirDrop? Here's everything you need to know about using AirDrop on both iOS and MacOS.
Deals

Save up to $900 with the best smartphone deals for August 2018

Need a better phone but don't want to spend a fortune? It's never a bad time to score a new smartphone and save some cash. We rounded up the best smartphone deals available that can save you as much as $900.