Following trailblazer OnePlus, Realme becomes a real smartphone brand

realme smartphone brand news 1 phone

A new smartphone brand has emerged, and although this in itself isn’t unusual, it’s the company’s origins that make it worthy of your attention. Realme is its name, and despite having already launched its debut phone, it only established itself as a standalone company at the beginning of August. Realme’s founder is Sky Li, the former vice president in charge of international mobile business at smartphone company Oppo.

It’s this connection that makes Realme of particular interest. The last time two Oppo alumni got together to form a smartphone company, we ended up with OnePlus, and since that time in 2014, we have continued to be impressed by its smartphones. While there’s no guarantee Realme will have the same eventual impact as OnePlus, its beginnings make it noteworthy, and its early performance shows potential for the future.

Established as a company on May 4, 2018, Li published an open letter on Facebook introducing the brand on July 30, outlining his vision for creating devices aimed at young people, emphasizing style and technology. This reminds us of Honor’s modus operandi, which has allowed it to find considerable success. No one has to wait for Realme’s first phone either, as it has been released already. The Realme 1 hit India in May, and the first batch sold out in two minutes. The brand has since gone on to capture a1.4-percent market share in India.

The Realme 1 costs the equivalent of $200, for which you get a MediaTek Helio octa-core processor, 6GB of RAM, a 6-inch screen with a 2,160 x 1,080 pixel resolution, and a 13-megapixel rear camera. The phone runs Android 8.1, and interestingly comes with ColorOS over the top, which is Oppo’s custom user interface used on its own range of devices. When OnePlus launched, it did so with a device that was available only online (as is true today) and with the Android-based Cyanogen OS software onboard; but it caused controversy with its invitation system at the time.

How about Realme’s further plans? According to the company, the next phone will also launch in India, with further launches in other Asian countries coming over the remainder of 2018. It’s not committing to any time frame for the U.S, the U.K., or Europe; but does indicate a global presence is possible, and says it wants to build a “solid foundation” in each country where its products are sold.

For now, we’re unlikely to be able to easily buy a Realme phone; but all that could change in the future. It will be interesting to follow the company’s progress, and see if lightning can strike twice in the smartphone world.

Mobile

What do golden retrievers and Samsung Note 9 owners have in common? Loyalty

Samsung has introduced the Galaxy Note 9, but rumors have spread it may be the last of its kind due to its similarity with the Galaxy S9 Plus. We spoke to Samsung about the productivity device's future.
Mobile

The Sony Xperia XA2, XA2 Ultra, and XA2 Premium will get Android 9 Pie in 2019

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.
Mobile

Google is updating Android Go with Android 9 Pie Go Edition

Android Go is a lightweight version of Android that promises to improve the user experience on devices with low-end processors or 1GB of RAM or less. Here's everything you need to know about Android Go.
Product Review

The gorgeous Oppo Find X plays hard to get, but is it worth the chase?

Is the Oppo Find X the most beautiful smartphone we’ve ever seen? We think it’s right up there, but because it’s an import-only phone, you’ll have to put in some effort to get one. Is it worth going the extra mile?
Movies & TV

The best new movie trailers: ‘Slaughterhouse Rulez,’ ‘The Nutcracker,’ and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. To simplify things, we round up the best of the best each week. On tap this week: The trailers for Slaughterhouse Rulez and The Nutcracker and the Four Realms.
Mobile

Master your Sony Xperia XZ2 with these handy tips and tricks

While new Samsung and Apple phones get the lion's share of attention, Sony released three new flagships, the Xperia XZ2, XZ2 Premium, and the XZ2 Compact. Here are some of our favorite Sony Xperia XZ2 tips and tricks.
Mobile

Verizon Unlimited users can now sign up for 6 free months of Apple Music

Verizon's latest offer stands to benefit both Apple Music and its own subscribers, as the one-of-a-kind deal is likely to be compelling to both existing and potential new subscribers. .
Mobile

Need a do-over? Here's how to factory reset an iPhone, from X on down

Resetting an iPhone can alleviate all sorts of software woes, and wipe away personal data should you sell your device or give it to someone else. Here's how to factory reset an iPhone from within iOS or iTunes.
Mobile

Here's how to use iTunes to make a customized ringtone for any iPhone

No one likes to pay for ringtones -- or anything else, for that matter. So hang on to your precious money and check out our comprehensive guide on how to make ringtones for an iPhone using iTunes.
Mobile

Apple releases sixth public beta of iOS 12, sans Group FaceTime

At this year's Worldwide Developer Conference, Apple unveiled its latest operating system, iOS 12. From app updates to group FaceTime, ARKit 2.0, and more, here are all the new features in iOS 12.
Photography

Capture life in every direction with the best 360 cameras

While 360 cameras are still a new technology, that doesn't mean there's not a few that are worth a look. Whether you want to shoot from the middle or just need a simple, affordable option, here are the best 360 cameras on the market.
Emerging Tech

Buying on a budget? Here’s all the best tech you can snag for $25 or less

We live in a world where you can get a cheeseburger for $1, a functioning computer for $5, and thousands of HD movies for $10 -- so it stands to reason that you should be able to pick up some pretty sweet gear for $25.
Android Army

Confused by this year's Motorola lineup? Here's the lowdown on what's to come

Struggling to figure out your E5 from your G6? No, it's not a weird chromatic scale -- it's just Motorola's new roster. But how do you know which is right for you? Find out with our guide to Motorola's 2018 phone lineup.
Mobile

The Moto Z3 is now available but only for Verizon customers

Buckle up your Moto Mods and get ready -- the Motorola Moto Z3 is finally almost here. Boasting flagship specs and a classic Motorola design, the phone is set to be a serious contender for anyone looking for a flagship-like phone in 2018.