The NFL is coming to Amazon … sort of. While you won’t be watching a Patriots vs. Eagles game on the streaming service anytime soon (well, to the best of our knowledge, at least), you will be able to watch a new series called All or Nothing, premiering exclusively on Amazon Video later this summer. Because reality television shouldn’t only center around the Kardashians or finding love among 25 potential suitors.
The show is described as a “week-to-week drama that unfolds within the lives of players, coaches, and owners of an NFL franchise during the course of the regular season.” The first team up for the limelight are the 2015 Arizona Cardinals, who managed to play their way to the NFC Championship Game last season.
“We take tremendous pride in the dedicated and talented people that make up our organization and welcomed this opportunity to showcase them,” said Arizona Cardinals President Michael Bidwill. “This unprecedented look into what it takes to compete in the National Football League is something that we think viewers will find fascinating. We all know the quality of work NFL Films does and are just as excited to work with Amazon to find such an innovative way to distribute this series.”
Of course, it should be noted that this isn’t exactly a novel idea (or as Bidwill calls it, an “unprecedented look”) for the NFL. HBO’s Hard Knocks is now on its 10th season, and follows a similar storyline, described as an in-depth examination of “what it takes to make it in the National Football league.”
That said, with the renewed public scrutiny of the grueling nature of the contact sport, having another lens by which to see the game firsthand may ultimately benefit the player’s safety.
“All or Nothing will deliver the ultimate behind-the-scenes look at America’s most popular sports and entertainment media property — the NFL’s regular season — and we couldn’t have asked for a better franchise for our inaugural season than the Arizona Cardinals,” said Jordan Levin, NFL Media’s Chief Content Officer. ”We’re thrilled to team up with Amazon on this new series, providing fans even more ways to engage with award-winning NFL programming over a variety of digital channels.”
Released much in the same way most other Amazon series have been previously, all eight hourlong episodes of All or Nothing will be made at once via the Amazon Video app.
“This show is going to give customers a front row seat to some of the most exciting, never before seen, football action,” said Michael Paull, Amazon’s vice president of digital video. “There is a thrilling story behind how these athletes compete on the field, and we are very excited to work with the NFL to deliver amazing programming for our customers.”
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