Amazon looks to get in the game by streaming live sporting events

amazon live sports prime stadium football soccer wr
While Netflix is still the most formidable force in the streaming world, Amazon has always had its eye on the throne. It shouldn’t come as a shock, then, that the latter is reportedly looking into obtaining the rights to live sporting events, as a way to bolster Prime subscriptions.

According to Bloomberg, the streamer is kicking the tires on global sports like tennis, golf, auto racing, and the granddaddy of them all — soccer (“football,” of course, for our international audience).

But Amazon’s ambitions may be grander still, as the outlet is even exploring the possibility of acquiring the rights to domestic sports like baseball and basketball. Those are locked up for the next few years at least, but once the current contracts are up: Who knows?

It will be a tough nut to crack, but perhaps a more realistic point of entry could be taking sports leagues that have dedicated networks with their own streaming infrastructure (MLB, NFL, NBA) and offering add-ons to Prime. The streamer has integrated Showtime using this model already, so it’s not a huge stretch to imagine such a scenario. Of course, that would mean that sports-loving Prime subscribers would have to pay for an extra service on top of their standard membership dues.

For his part, Netflix’s Chief Content Officer Ted Sarandos has shown little interest in adding live sports to the company’s streaming lineup. He has argued that it doesn’t fit with the on-demand nature of the service, but Amazon seems to disagree.

And Amazon disagrees vehemently enough, in fact, that the firm has had internal discussions about accumulating enough sports licenses to create a separate, sports-centric product.

Well, no one ever accused Amazon of not dreaming big.

We’ll have to wait and see how this works out, but be sure to stay tuned to this space.

Photography

Olympus teaser shares glimpse of OM-D camera that’s good for more than sports

Is Olympus about to release a new mirrorless camera geared toward sports photographers? The latest teaser offers a glimpse of an upcoming OM-D camera set to launch on January 24, and by the looks of the teasers, it's capable for landscapes…
Cars

Sibling rivalry: 2019 BMW Z4 takes on the 2020 Toyota Supra

BMW and Toyota forged an unlikely partnership when they set out to build a sports car platform together. Here, we examine the similarities and differences between the 2019 Z4 and the 2020 Supra.
Cars

Fast and Furious fans get revved up: Toyota’s Supra sports car is back

The 2020 Toyota Supra made its long-awaited debut at the 2019 Detroit Auto Show. The resurrected sports car, famous for a role in The Fast and the Furious, goes on sale in the U.S. this summer.
Deals

Stream UFC Fight Night 143 for free with this ESPN+ trial offer

If you're looking for a way to watch UFC Fight Night 143 and other upcoming sporting events on mobile, then ESPN's premium mobile service has you covered, and you can even take advantage of a seven-day trial to stream it totally free.
Home Theater

Not chill: Netflix is hiking prices across all its tiers

Netflix has to get the billions of dollars it's spending on new content from somewhere. The streaming giant announced price hikes across the board, raising its monthly rates between $1 and $2 per tier in the next few months.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Movies & TV

NBCUniversal will launch its own streaming service in 2020

NBCU is prepping a streaming service filled with its original content for a debut sometime next year, meaning that Michael, Dwight, and the rest of the Scranton crew might be moving to a new home.
Home Theater

Sling TV offers free shows, a la carte subscription channels to Roku users

If you are among a select group of Roku users, Sling TV has added free TV shows and the option to subscribe to individual channels without having to subscribe to the company's base level of channels.
Gaming

Break out the Wii: ‘Just Dance’ movie reportedly in the works

Sony's Screen Gems has reportedly acquired the film rights to the Just Dance video game series from Ubisoft, which previously helped bring the game Assassin's Creed to the big screen in 2016.
Movies & TV

Apple’s first original feature film reunites Bill Murray, Sofia Coppola

The Lost in Translation team of Sofia Coppola and Bill Murray will reunite with their A Very Murray Christmas collaborator Rashida Jones for On the Rocks, Apple and studio A24's first official feature together.
Movies & TV

You can get a screaming deal on LG OLED TVs just in time for the Super Bowl

LG is offering steep discounts on its critically acclaimed OLED TV models just in time for the Super Bowl, letting discerning viewers watch their favorite athletes with higher picture quality than ever.
Movies & TV

Jason Reitman’s ‘Ghostbusters’ sequel already has a creepy teaser trailer

Jason Reitman, son of Ghostbusters director Ivan Reitman, has secretly co-written a follow-up to the 1984 supernatural comedy. Filming begins this summer, but it's not clear if the original Ghostbusters will reprise their roles.
Movies & TV

From premiere date to footage: Here's all we have on 'Game of Thrones' season 8

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.
Movies & TV

Netflix recruits Steve Carell for the Trump-inspired comedy ‘Space Force’

Steve Carell, Netflix, and The Office showrunner Greg Daniels are teaming up for Space Force, a workplace comedy poking fun at the Trump White House's plans to establish a sixth branch of the U.S. military.